Resume-Now Brand Tone/Voice:

• Plain spoken language as if they are talking to a school counselor.
• Concise and direct but not rude.
• Helpful but not overbearing.
• Primarily second-person voice but use other voices when necessary.
• Sense of immediacy
• Key terms to use throughout the content – immediate, instant, now, in minutes
• Do NOT use the word “perfect” with this brand.
• Note that Resume-Now has a hyphen!

FOCUS ON: Build a job-winning resume fast, easy.

DOWNLOAD THIS BRAND VOICE GRID AND FOLLOW THE GUIDELINES LISTED UNDER THE “RN” COLUMN:

Brand Voice Grid

*We highly recommend keeping the Brand Voice Grid open as you write the content and refer to it often to see if your wording matches the requested brand voice.*

Keywords and Word Counts Per Section:

No Keywords required (but you may include the key terms for the brand).

Word counts are listed at top of brief. Please stay within 10 words of requested count either way. If 60 words are requested for a section, please stay within 50-70 words.

New content you need to write has the word count highlighted yellow.
BOLD content for you to repurpose has word count highlighted green.
BOLD content they want our editors to review, the word “Edit” is highlighted blue at the beginning of the section.

Example from top of brief:

New content = 535 words
Repurposed content = 355 words
Edit Only content = 1594 words

Do’s and Don’ts

• BE CONCISE and to the point. There should be NO fluff wording in these. Try to keep paragraphs to no more than five lines of text.
• Preserve the content listed as being repurposed, but tweak for flow and directions for the section.
• Please use the Oxford (serial) comma.
• Use active voice. NO passive voice! Use this free grammar checker.
  
• Job seeker is two words.
• Don’t use “OK.” Please spell out the word “okay.”
• Don’t write the word “percent.” Use the symbol “%” instead.

INSTRUCTIONS: Read through the brief. Add requested new content and repurpose specified content. Copy and paste everything that needs to be edited or that has “No words” into your document in the order given. The finished article must have all the sections and look like the “RN Industry-Approved Final Doc.” In general, these are the blades you will be working on, and you will copy and paste everything else:

Blade 1 – Repurpose content (Note – some briefs incorrectly say to rewrite this section. Instead, please REPURPOSE the content (see below for instructions).
Blade 3 – Add new content
Blade 5 – Add and/or repurpose content. All sections of this blade from the Summary Statement through the Keywords need to have bullet items (even if the approved doc doesn’t show it).
Blade 6 – Add new content

However, be sure to check all blades for additional sections that need content.

IMPORTANT: These pages are organized into Headlines and Readout sections. If you are given a yellow-highlighted word count, you are to write that section (new words). Sometimes there is a small amount of content in the Readout section. If so, you may use it or not. If you are given a green-highlighted word count, there will be content that you need to repurpose to help fulfill the needs of the section. Sometimes, their paragraph is fine and a blue-highlighted “Edit” will be next to it. You will be asked to add bullets. Other times, there will not be a paragraph (you will be asked to add content) but the bullets exist and a blue-highlighted “Edit” will be next to those or the directions for that section will simply tell you to include the bullets but not to add them to the total word count.

Repurposing content means to use the given content without rewriting it for originality. Simply use the best sentences or phrases to meet the word count and directions given for that section. If you have more repurposed content than you can use for one section, you may incorporate it into other sections you are writing.

Compare your document to the “RN Industry-Approved Final Doc”  It must match formatting and approximate word counts for each section that you write new content for or repurpose. Keep this document open to compare to frequently and use it as a final checklist. Your format and style should match this document.

INTRODUCTION – Pay particular attention to the introduction to the page and the H1s and the content directly after in the “RN Industry Approved Final Doc.” We need to make sure the headline is mentioned and answered in the sentences beneath. You can see in that example that they bolded the parts of the headline to show you how it is incorporated into the paragraph. Review the completed doc and model your introduction after this one. BOLD explains what readers can expect to find on the page. Do not use question sentences as lead-ins on intros. Use a soft approach and work in “Resume-Now” in the second or third sentence, not the first sentence. 

If you are writing or repurposing a section that begins with a headline, please incorporate the headline or the parts of the headline in the Readout paragraph. In the Approved Final Doc, they bolded the headlines. We do not want you to bold the headline or page title within your paragraph, but please do incorporate it.

Example:

Page Title: Top Management Resume Samples & Pro Writing Tips
Blade 1 – Introduction

When applying for management positions, it’s vital to have a professional resume you are confident will land the interview you want. Hiring managers spend about six seconds on a resume to determine who to interview. Resume-Now has the top management resume samples to help you land the job you want. Use the samples and pro writing tips below to create the best resume for your needs.

Blade 3 requires you to write at least one resume sample. Please follow the same format as the examples given, but be very industry specific.

Blade 5 may have some sections not included in the “RN Industry Approved Final Doc.” Please include all sections that are in your brief. If you are asked to write new or repurposed content for a section not included in the Approved doc, be sure it follows the same format as the other sections in Blade 5 with a paragraph and bullet points..

If you have ANY questions or are unsure about some instructions, please email Cara at [email protected]

Sources are listed below. 

ONET

BLS Occupational Outlook Handbook
Indeed
43 Resume Tips: The Muse
ATS Tips: The Muse

Please Avoid the Following: 
Please do not cite from our competitors, which include the following

a. ResumeGenius
b. Novoresume
c. JobScan
d. CareerOneStop
e. Zety
f. TheBalance
g. Resume.com
h. TheLadders

If you are unsure if your source is a competitor, just ask.

Save as name provided in column F

Example:

Save file as “RN – Samples – Art – Industry”

 

Brand Brief – NOTE: Resume-Now Brand voice is highlighted in red.

BOLD Mission

The mission of BOLD is to provide the world’s workforce with the guidance, resources, and

connections they need to achieve career fulfillment and financial wellbeing.

 

Value Proposition/Brand Objective

RN	MPR	LC
Resume-Now provides the best tools for job seekers to achieve career fulfillment and financial wellness.	My Perfect Resume is the best place for job seekers to make customized work documents.	LiveCareer is the top destination for job seekers to find the guidance, resources, and services they need for their career.   LiveCareer can get you the job you want.

 

Do

Resume Builder Positioning Statement

RN	MPR	LC
For job seekers who need a job, Resume-Now’s Resume Builder is the fastest way to create a job-winning resume.	For job seekers who need to customize their resume, My Perfect Resume’s Resume Builder is the easiest way to build perfect resumes that are targeted for specific jobs.	For job seekers who don’t have a lot of experience with writing resumes,  LiveCareer’s Resume Builder is the simplest online solution to help them create a job-ready resume.   LiveCareer offers the best, most up-to-date choices for a resume template. Our advice can help you   LiveCareer’s Resume Builder offers the best  selection of job-winning resume designs for a variety of industries.

 

Key Messages

Resume

	RN	MPR	LC
Tagline	Instantly create job-winning resumes.	Build the perfect resume.   Easily make customized resumes for each job you apply for.	The easiest way to create job-ready resumes.   Anyone can make a job-ready resume.
Resume	Create a resume   Job-winning resumes	Build a resume   Customized resumes Personalized resumes	Create a resume   Job-ready resumes
Templates	Recruiter-approved templates   Stand out with a scannable template, approved by recruiters.	Employer-tested templates   Employer-tested templates are designed to be easy to customize for every job.	Fool-proof templates   Fool-proof templates adapt to what you write so you make fewer mistakes.
TTC	Recommended skills and phrases written by industry experts   Use recommended skills and phrases written by industry experts to fill out each section of your resume.	Pre-written examples crafted by career experts   Build each section with pre-written examples crafted by career experts.	Job-specific bullet points   Resume Builder helps you write each section by suggesting job-specific bullet points
Tips/Advice	Tips   Our professional tips will help you understand exactly what employers are looking for.	Advice   We’ll be there for you every step of the way with expert advice.	Guidance   Get simple guidance to create a resume that best highlights your skills and qualifications
CTAs	Create Resume	Build Resume	Create Resume

 

 

Job Search

 

RN	MPR	LC
Get the job 2x as fast with Resume-Now.	Get hired 33% faster with My Perfect Resume.	Find everything you need to get hired all in one place.
Search for jobs that match your experience.		Expert tools for every stage of your job search.
The better way to land a job.

 

Cover Letter

 

	RN	MPR	LC
Cover Letter	TBD	TBD	TBD
Resignation Letter	Leave on the right note with a positive resignation letter   Every proven template has all the information you need to leave on the right note.   It’s easy to tailor your letter by filling in the blanks. You’ll be done in no time.	Leave gracefully and professionally with a polite resignation letter.
CTA	Create Cover Letter   Create Letter	Build Cover Letter   Build Letter	Create Cover Letter   Create Letter

 

Interview

 

RN	MPR	LC
(TBD)	Land the interview with My Perfect Resume.	LiveCareer can get you the interview you want.

 

 

Voice and Tone

Job seekers are looking to us for knowledge and expertise. Use active voice rather than passive. Use familiar and understandable words. Avoid technical jargon. Text should build trust and confidence.

 

RN	MPR	LC
Plainspoken language as if they are talking to a school counselor.   Concise and direct but not rude.   Helpful but not overbearing.	Casual language as if they are talking to a coworker.   Conversational but not sloppy.   Friendly but not long-winded.	Informal but professional language as if they are talking to a young teacher.   Expert but not condescending.   Authoritative and approachable.
Primarily second-person voice but use other voices when necessary.	Primarily first-person voice but use other voices when necessary.	Primarily second-person voice but use other voices when necessary.
Sense of immediacy   Key terms – immediate, instant, now, in minutes	Sense of perfection   Key terms – perfect, best-in-class, first class	Sense of ease, thoroughness, comprehensiveness   Key terms  – ease of use, simple, thorough, comprehensive, complete, step-by-step guidance, helpful

 

 

• Resume format refers to how a job seeker organizes information in a resume. There are three main resume formats: chronological, functional, and hybrid

• Resume template refers to the design of a resume. BOLD offers dozens of different resume designs to appeal to a variety of industries. They can be viewed here: https://www.livecareer.com/build-resume/choose-template

• Resume file format refers to how your resume is saved, i.e. in a Word doc, as a PDF, or as simple text (.txt)

• Resume samples and examples refer to pre-made resumes that LC users can study to get ideas for what to include in their own resume. Samples can be found here. Examples can be found here.