UPDATE: Do NOT cite The Muse anymore!

Resume-Now Brand Tone/Voice:

• Plain spoken language as if they are talking to a school counselor.
• Concise and direct but not rude.
• Helpful but not overbearing.
• Primarily second-person voice but use other voices when necessary.
• Sense of immediacy
• Key terms to use throughout the content – immediate, instant, now, in minutes
• Do NOT use the word “perfect” with this brand.
• Note that Resume-Now has a hyphen!

FOCUS ON: Build a job-winning resume fast, easy.

DOWNLOAD THIS BRAND VOICE GRID AND FOLLOW THE GUIDELINES LISTED UNDER THE “RN” COLUMN:

Brand Voice Grid

*We highly recommend keeping the Brand Voice Grid open as you write the content and refer to it often to see if your wording matches the requested brand voice.*

KEYWORDS

Each brief will have several lists of keywords. YOU MUST CHECK THAT THE PRIMARY/SECONDARY KEYWORDS ARE USED THE LISTED NUMBER OF TIMES IN THE BRIEF or USED WHERE YOU CAN NATURALLY IN THE CONTENT.

• Content MUST include the Primary, secondary the listed number of times. If no number is listed, try to use these keywords once every 100 words or so. Some keywords may overlap, so check that EACH keyword appears the listed number of times (example: “cover letter” does not count in “cover letter templates” if both cover letter and cover letter templates are keywords on the list).
• “Must-Have,” “Recommended,” and “Additional” keywords do NOT have to appear in the content, but try to use them naturally where you can.
• All keywords should be used naturally – please do not force them. If they won’t fit naturally into the content, it is okay to not use them.
• Please fix any spelling/grammar errors in the keywords.

Do’s and Don’ts

• BE CONCISE and to the point. There should be NO fluff wording in these.
• Please use the Oxford (serial) comma.
• Use active voice. NO passive voice! Use this free grammar checker.
  
• Include your Table of Contents from the Brief below the metadescription. Make sure the headers match what’s in the TOC.
• All content must be at an 8th-grade reading level (NOT higher). You can use Hemingwayapp.com (the free grammar checker) to help check for reading level.
• Don’t use “OK.” Please spell out the word “okay.”
• Don’t write the word “percent.” Use the symbol “%” instead.
• Please include 1 high-value internal link to a Resume-Now page. 
• Include 1 high-value links to a well-researched external site. BOLD prefers domains that end with .gov, .edu, or .org, but newspapers and job-related sites work well if the content is reputable.
• NEW: Do NOT use questions as lead-ins to paragraphs. Avoid using questions in content body as much as possible.

IMPORTANT TERMS TO UNDERSTAND:

• Resume format refers to how a jobseeker organizes information in a resume. There are three main resume formats: chronological, functional, and hybrid

• Resume template refers to the design of a resume. BOLD offers dozens of different resume designs to appeal to a variety of industries. They can be viewed here: https://www.livecareer.com/build-resume/choose-template

• Resume file format refers to how your resume is saved, i.e. in a Word doc, as a PDF, or as simple text (.txt)

• Resume samples and examples refer to pre-made resumes that LC users can study to get ideas for what to include in their own resume. Samples can be found here. Examples can be found here. 

 

Follow the detailed directions in the brief. If you have ANY questions or are unsure about some instructions, please email Britainy at [email protected]

Follow these steps to help ensure your content makes sense and is following brand voice guidelines:

1. Create a Table of Contents-TOC/H1 – This is the guide for the reader. Are the TOC and headers matching?
2. Does the TOC make sense  – Does each TOC make sense to someone coming to the page cold. Is the page ordered correctly in terms of at the top should be the most valuable content that answers search intent – information the reader is looking for. 
3. Are the TOCs creative/compelling –  They must be clear, answer intent and encourage the reader to click on them. There is a balance here  – sometimes plain and to the point is best. We also need to be consistent on sections readers will find on all pages, such as FAQs headers and other standing sections. No need to rename these sections from page-to-page. 
4. Is the page content on-brand – Refer to the brand guide for tone, key messaging and brand word usage. For instance, the word “Perfect” is only used with My Perfect Resume. 
5. Intros should match intent/page expectations –  Intros need to actually intro what the reader is about to read
6. Content under the H1s has to reflect the H1s – The content must repeat the H1 and provide insight on the subject matter.
7. Would the page pass the “send a friend” reference test – Would the executive leadership team send a relative or friend to this page for this topic or to a competitor page. If the answer is the latter – there is a problem.

Brand Brief – NOTE: Resume-Now Brand voice is highlighted in red.

BOLD Mission

The mission of BOLD is to provide the world’s workforce with the guidance, resources, and

connections they need to achieve career fulfillment and financial wellbeing.

 

Value Proposition/Brand Objective

RN	MPR	LC
Resume-Now provides the best tools for job seekers to achieve career fulfillment and financial wellness.	My Perfect Resume is the best place for job seekers to make customized work documents.	LiveCareer is the top destination for job seekers to find the guidance, resources, and services they need for their career.   LiveCareer can get you the job you want.

 

Do

Resume Builder Positioning Statement

RN	MPR	LC
For job seekers who need a job, Resume-Now’s Resume Builder is the fastest way to create a job-winning resume.	For job seekers who need to customize their resume, My Perfect Resume’s Resume Builder is the easiest way to build perfect resumes that are targeted for specific jobs.	For job seekers who don’t have a lot of experience with writing resumes,  LiveCareer’s Resume Builder is the simplest online solution to help them create a job-ready resume.   LiveCareer offers the best, most up-to-date choices for a resume template. Our advice can help you   LiveCareer’s Resume Builder offers the best  selection of job-winning resume designs for a variety of industries.

 

Key Messages

Resume

	RN	MPR	LC
Tagline	Instantly create job-winning resumes.	Build the perfect resume.   Easily make customized resumes for each job you apply for.	The easiest way to create job-ready resumes.   Anyone can make a job-ready resume.
Resume	Create a resume   Job-winning resumes	Build a resume   Customized resumes Personalized resumes	Create a resume   Job-ready resumes
Templates	Recruiter-approved templates   Stand out with a scannable template, approved by recruiters.	Employer-tested templates   Employer-tested templates are designed to be easy to customize for every job.	Fool-proof templates   Fool-proof templates adapt to what you write so you make fewer mistakes.
TTC	Recommended skills and phrases written by industry experts   Use recommended skills and phrases written by industry experts to fill out each section of your resume.	Pre-written examples crafted by career experts   Build each section with pre-written examples crafted by career experts.	Job-specific bullet points   Resume Builder helps you write each section by suggesting job-specific bullet points
Tips/Advice	Tips   Our professional tips will help you understand exactly what employers are looking for.	Advice   We’ll be there for you every step of the way with expert advice.	Guidance   Get simple guidance to create a resume that best highlights your skills and qualifications
CTAs	Create Resume	Build Resume	Create Resume

 

 

Job Search

 

RN	MPR	LC
Get the job 2x as fast with Resume-Now.	Get hired 33% faster with My Perfect Resume.	Find everything you need to get hired all in one place.
Search for jobs that match your experience.		Expert tools for every stage of your job search.
The better way to land a job.

 

Cover Letter

 

	RN	MPR	LC
Cover Letter	TBD	TBD	TBD
Resignation Letter	Leave on the right note with a positive resignation letter   Every proven template has all the information you need to leave on the right note.   It’s easy to tailor your letter by filling in the blanks. You’ll be done in no time.	Leave gracefully and professionally with a polite resignation letter.
CTA	Create Cover Letter   Create Letter	Build Cover Letter   Build Letter	Create Cover Letter   Create Letter

 

Interview

 

RN	MPR	LC
(TBD)	Land the interview with My Perfect Resume.	LiveCareer can get you the interview you want.

 

 

Voice and Tone

Job seekers are looking to us for knowledge and expertise. Use active voice rather than passive. Use familiar and understandable words. Avoid technical jargon. Text should build trust and confidence.

 

RN	MPR	LC
Plainspoken language as if they are talking to a school counselor.   Concise and direct but not rude.   Helpful but not overbearing.	Casual language as if they are talking to a coworker.   Conversational but not sloppy.   Friendly but not long-winded.	Informal but professional language as if they are talking to a young teacher.   Expert but not condescending.   Authoritative and approachable.
Primarily second-person voice but use other voices when necessary.	Primarily first-person voice but use other voices when necessary.	Primarily second-person voice but use other voices when necessary.
Sense of immediacy   Key terms – immediate, instant, now, in minutes	Sense of perfection   Key terms – perfect, best-in-class, first class	Sense of ease, thoroughness, comprehensiveness   Key terms  – ease of use, simple, thorough, comprehensive, complete, step-by-step guidance, helpful

 

 

 

Sources are listed below. Writers should also utilize other sources, especially sources with .edu in the URL. We encourage you to cite statistics as it relates to resumes/cover letters and hiring that you include in your content. You do not have to cite general resume tips.

ONET

BLS Occupational Outlook Handbook
Indeed

Please Avoid the Following: 
Please do not cite from our competitors, which include the following

a. ResumeGenius
b. Novoresume
c. JobScan
d. CareerOneStop
e. Zety
f. TheBalance
g. Resume.com
h. TheLadders

UPDATE: Do NOT cite The Muse anymore!

If you are unsure if your source is a competitor, just ask.

• Resume format refers to how a jobseeker organizes information in a resume. There are three main resume formats: chronological, functional, and hybrid

• Resume template refers to the design of a resume. BOLD offers dozens of different resume designs to appeal to a variety of industries. They can be viewed here: https://www.livecareer.com/build-resume/choose-template

• Resume file format refers to how your resume is saved, i.e. in a Word doc, as a PDF, or as simple text (.txt)

• Resume samples and examples refer to pre-made resumes that LC users can study to get ideas for what to include in their own resume. Samples can be found here. Examples can be found here. 

PLEASE NOTE: This current example is for LiveCareer, which has a slightly different brand objective/key phrases. While Resume-Now should sound similar, be sure to use the key phrases as listed in the Style Guide tab and on the briefs.

|Metatitle|

Get Step-by-Step Resume Help with LiveCareer’s Resume Builder

|Metadescription|

Resume writing is the first step towards finding the job you want.. LiveCareer’s Resume Builder eliminates any doubts about what to write  by offering step-by-step guidance to help you write a terrific resume.

|Title|

LiveCareer Resume Builder Offers Step-By-Step Guidance

|Table of Contents|

1. Introduction
2. Expert Help With All 5 Resume Sections
3. 5 Resume Writing Tips to Impress Recruiters
4. Identify Resume Keywords to Pass an ATS
5. Online Resume Builder FAQs
6. Our Resume Builder Helps You Every Step of the Way

Blades For Review

Blade 1 – LiveCareer Resume Builder Offers Step-By-Step Guidance

Blade 2 – How it Works

Blade 3 – Expert Help With All 5 Resume Sections

Blade 4 –  Select a Resume Widget

Blade  5 –5 Resume Writing Tips to Impress Recruiters

Blade 6 – Identify Resume Keywords to Pass an ATS

Blade 7 – Online Resume Builder FAQs

Blade 8 – Our Resume Builder Helps You Every Step of the Way

BLADE 1

Headline: LiveCareer Resume Builder Offers Step-By-Step Guidance

Resume writing is an art. Capturing your  your professional experience in a way to impress hiring managers takes skill. For 10 years LiveCareer has helped jobseekers create outstanding resumes with step-by-step writing guidance.  Our Resume Builder offers you step-by-step writing guidance to help you produce resumes that capture the attention of hiring managers.

BLADE 2

|How It Works|

BLADE 3

|Expert Help With All 5 Resume Sections|

LiveCareer’s Resume Builder offers expert resume writing tips to all five sections of your document – the headers, professional summary, skills, work experience, and education. Our step-by-step assistance helps you avoid creating a boring list of past jobs and responsibilities — a common mistake.

When you create a professional resume with LiveCareer, you’ll see numerous resume samples and examples in attractive templates, and a variety of resume formats. Our industry-specific examples help to set your application materials apart from those submitted by the competition.
For example, you probably already know that you should <a href=”https://www.livecareer.com/career/advice/jobs/action-verb-samples”>use bullet points to make a visual impact </a> — but how do you use them effectively? LiveCareer’s Resume Builder answers questions like these and makes it easy to customize your resume to your specific career.

Our resume builder provides suggested keywords and pre-written phrases that are tailored to your industry and job title to help you complete resume writing in a matter of minutes.

You don’t need to be a stellar writer to effectively list your qualifications, demonstrate your skill set, and master professional word choice. LiveCareer offers resume help from a trusted source to strengthen your job application and impress the hiring manager.

BLADE 4

|Select a Resume Template|

BLADE 5

| 5 Resume Writing Tips to Impress Recruiters|
1. Avoid Generic Language: A common mistake that rookie resume writers make is using language that is far too general. You want to tout professional competencies and build your credibility by clearly demonstrating past successes. Nailing the right balance is challenging, but it’s much simpler when you create a professional resume from suggested pre-written phrases and bullet points we offer that pack a punch.

2. Customize Your Resume for the Job: It might seem obvious that you need to customize your resume for the position you want but how exactly do you personalize a resume? What is a hiring manager looking for?

• A prospective employer wants to see a list of your relevant qualifications. Don’t simply list every job you’ve held.

Provide details that show the similarities between your prior work

• and the job at hand.
• Concentrate on keywords from the job ad. Our resume builder will help you with suggested skills and equally as important, keywords by industry and job title. These two components can make the difference in whether your resume is considered.

3. Focus on Accomplishments: It is important to avoid a resume that is little more than a list of past job duties. Employers want to see the impact of your work rather than a list of your day-to-day responsibilities. Every line of your resume should include details about accomplishments or skills that make you a good candidate for the job. Customize this to respond to the job posting itself. The more, the better.
4. Find the Right Layout and Style: Information is important, but so is context. Even if you have a great skill set, a poor layout may distract a potential employer from your resume’s content. Choosing the right format keeps the focus on you. LiveCareer’s Resume Builder eliminates the guesswork out of formatting and design. Our numerous templates help you pick the right resume format to best highlight your achievements. Our easy-to-use builder allows you to produce multiple designs in just a few clicks.

5. Help an Employer Envision You in the Job: Resume writing is all about directing your readers to a single conclusion: that you are the right person for the job. Using the right word choices can help. You can achieve this result by using our resume builder, which aids you in finding industry-specific bullet points, the most desired skills for your industry, and job-specific keywords to tell the story of your work successes.

BLADE 6

|Identify Resume Keywords to Pass an ATS|

You know that your resume needs to include complete sentences, proper punctuation, and up-to-date information. But did you also know that you need specific keywords in your resume to make it to a recruiter? To accomplish this task, study the job ad to see what they employer is seeking in candidates. Then, use our resume builder which will provide additional ideas to make sure you’ve covered all your bases.

Jobseekers often find it surprising to learn about applicant tracking systems. An ATS is a program that many prospective employers — up to 90% — use to screen out unqualified candidates. Experts estimate that ATS may filter out 75 percent of all applications submitted for a job. This means that many job applicants never even have a hiring manager look at their resume

An ATS scans your resume for keywords set by the hiring manager or recruiter. Ensuring that your document meets the requirements can be daunting. LiveCareer’s Resume Builder suggests pre-written phrases and keywords that can help you pass the ATS and get closer to the career you want.

BLADE 7
|Resume Builder FAQs|

1. Is it easy to learn how to write a resume?

Resume writing isn’t necessarily a difficult task. It may have an intimidating reputation, and many jobseekers view it as the most difficult part of the process. On the contrary, though, writing a cover letter or resume can be simple with the right help. If writing a resume does not come naturally to you, you can learn how by using LiveCareer’s Resume Builder. Taking tips from our samples, examples, and templates can give you the inspiration you need to get started.

2. Are resume keywords critical to getting an interview?

Yes. Job candidates who never seek out resume help may not realize how crucial keywords are. As well, selecting the right keywords is important to getting your resume past an employer’s applicant tracking system and landing an interview, too. You should always use keywords that are specific to the job you are applying to. If you don’t, your resume may not make it past the ATS and may never land before a human recruiter.

3. What’s the best format for my resume?

 The ideal format for a resume depends on several factors. Recruiters typically prefer a chronological resume format because it makes it easy to assess a candidate’s career path. However, for those jobseekers who are new to the workforce or who may have employment gaps in their past, a functional or hybrid resume format may offer more flexibility for emphasizing skills over a solid work history.

4. How long does it take to make a resume?

How long it takes to write a resume depends on how much work experience you have and what kind of resume you are writing. Some people spend hours creating theirs, while others invest much less time. LiveCareer promises to help users create a well-written, well-designed professional resume in a matter of minutes. To a hiring manager, though, it will look like it took hours to create.

5. Can LiveCareer’s Resume Builder help me write my resume?

Building a resume is an important process. You want to get resume help from a professional, trusted source. LiveCareer’s Resume Builder offers templates, tools, and resume help to turn your resume into the best it can be. With suggested text examples written by experts and industry-specific bullet points, this resource makes resume writing simpler than ever before. For over 10-years, LiveCareer’s Resume Builder has helped millions of jobseekers successfully tailor their resumes to get the job they want.

BLADE 8
|Our Resume Builder Helps You Every Step of the Way|

In the eyes of hiring managers, it’s vital that you open with a strong resume summary statement and use phrasing that demonstrates your qualification for the position you seek. LiveCareer’s Resume Builder can help you craft an impressive resume to land that interview. Our builder offers you step-by-step guidance with:

• Text suggestions written by experts that are specific to your industry
• Suggested bullet points that demonstrate your skills
• Industry and job-specific keyword to pass the ATS.

If you want to be among the applicants whose resumes pass the test, seek out the resume help you need.

PLEASE NOTE: These example introductions are for LiveCareer, which has a slightly different brand objective/key phrases. While Resume-Now should sound similar, be sure to use the key phrases as listed in the Style Guide tab and on the briefs.

Accounting & Finance

Accounting & finance industry jobs may grow by 10% until 2026. Your accounting resume must prove you have the math skills and customer service experience employers want. Learn the easiest way to create a job-ready document with LiveCareer’s finance and accounting resume examples and tips.

Admin

Though there’s always a need for admin professionals, smart technology and software have reduced the need for personnel. To land such a job, you need a strong admin resume that clearly states your organizational, computer, and communication skills. LiveCareer’s admin resume examples and tips make creating a job-ready document easy.

Automotive

Learn how to easily create a job-ready automotive resume that hits all the right notes. LiveCareer provides step-by-step guidance for formatting and content, making the process simple. Our easy writing tips help you create a thorough, industry-specific document. Using our helpful resources, complete your resume and get the interview today.

Business

The business industry may add over 700,000 jobs during the next decade. Without a stellar business resume, recruiters might not notice you. The right focus, content, and format are essential for a first-class document. Learn how to create a job-ready resume by reviewing LiveCareer’s business resume template selection and tips.

Customer Service

Create your customer service resume with the step-by-step guidance of LiveCareer. Designed for ease of use, our helpful writing tips make it simple to highlight your qualifications. Get comprehensive information about the customer service industry and more. With these resources, complete a job-ready resume that helps you land the interview.

Education

Writing an education resume is easier when you have a better understanding of the industry, educational requirements, and necessary skills. LiveCareer offers helpful resume examples, templates, and tips with step-by-step guidance. Create a job-ready education resume that gets you the interview you want.

Engineering

Ready to craft a stunning engineering resume to get the job you want? Get step-by-step guidance with LiveCareer’s templates and writing tips. Discover how to easily format your document for recruiters and ATS software. You can also learn which hard and soft skills to include using our comprehensive examples.

Finance

Professionals in finance need a standout resume that showcases analytical skills and familiarity with finance software. If you aren’t sure where to start, review LiveCareer’s resume examples and professional tips. Get all the guidance you need to easily craft your own job-ready finance industry resume.

Hotel Hospitality

A hotel hospitality resume is your first and best introduction to a potential employer. Take a look at LiveCareer’s resume samples and simple writing tips to start the process of easily creating an eye-catching resume. With the right job-specific words and skills, you’ll land the interview in no time.

Human Resources

No matter how much experience you have in human resources, searching for new jobs is often stressful. LiveCareer provides simple guidelines specific to the HR industry. Learn more about your field and study our HR resume examples to create a document that best highlights your skills and qualifications.

IT

With IT resume examples and notes, LiveCareer makes writing your IT resume easy. Personalize a premade template to fit your experience or reference IT-specific writing tips to give yourself an edge. Read on to ease your experience with expert tools for every stage of your job application.

Law

The legal field only hires the most moral, upstanding, and dedicated individuals. You can prove you’re one by creating a legal resume that speaks volumes about your character and showcases your critical thinking and research skills. LiveCareer’s lawyer resume examples guide your writing to easily craft a job-ready document. 

Management

When applying for a management job, you need a standout resume highlighting your leadership and experience. To easily craft a professional document, use LiveCareer’s helpful manager resume examples featuring job-specific information from real-word jobseekers. Get step-by-step guidance on including the skills and qualifications employers look for in a management resume.

Medical

Many individuals aspire to work in the lucrative and growing healthcare industry. You can beat the competition with a strong medical resume that highlights your medical knowledge, quick thinking, and bedside manner. LiveCareer’s healthcare resume examples and tips help you easily craft a job-ready document to wow potential employers.

Retail

To catch the attention of retail employers, you need a retail resume that demonstrates your customer service skills and work ethic. LiveCareer’s writing tips and resume examples offer step-by-step guidance to create a stellar document. Learn how to include relevant skills and engaging accomplishments to get that interview.

Sales

To get a job in sales, you need to compose a sales resume that sells your customer service and communication skills. LiveCareer’s resume samples and simple writing guide help you through the writing process. Follow our tips to use industry-related terms and create a job-ready document to land the interview.