Information
Last Updated: 7.13.18
Contact: [email protected]
Practice Paradox is an Australian marketing company that focuses mostly on Accounting clients (in Australia). They want us to create social media posts for each of their clients (30 per month).
Target Audience:
Clients or potential clients of the companies we’re writing social media posts for.
Tone/Voice:
Conversational/professional. Topics must relate to these business industries in Australia as it’s a different regulatory environment than in other countries, with different terminology.
Format:
Spreadsheet format. 3 columns: 1. a social media post, 2. the URL that the post will be linking to, 3. URL to an image. Here is the template to use to create your content: Practice Paradox – Excel Template The spreadsheets has 3 tabs where you’ll put 10 posts in each tab. See below for more info:
1. The Message
- Gather information on the company on anything that might be newsworthy – like new team members, someone having a baby in the office, new products/services, articles from other websites that have information that is relevant to their business, or just certain things on their website we can promote.
- Create 30 unique social media posts from that relevant information.
- Each post cannot be more than 251 characters
- Can include a call to action
2. URL to link to
- URL of a page on their site or a blog post that the social media post will be linked back to
- Cannot use the same URL within the same Block of posts. The template we have created is broken up into 3 blocks/tabs (10 posts per block). As long as you don’t have any duplicate URLs within a block/tab, you will be fine.
3. Image URL
- URL of an image that can be used with the post
- Best places to find an image are on the website or blog you are linking to or at Unsplash.com
- Since this client is based in Australia, make sure images are relevant to Australia (Example: no images of the U.S. dollar bill)
- Here is a quick tutorial of how to copy an image URL: http://recordit.co/4c8ge2QPUz
- Create your posts in the Excel Template provided : Practice Paradox – Excel Template
- Save As: “Practice Paradox – [name of client] [month] [year]” (Example: Practice Paradox – Right Financial Aug 18)
- Email saved spreadsheet to [email protected] as well as the account manager
| Message | URL to link to | Image URL |
| We are growing! Meet our newest member, Jenna Carey. Having previously been on our Mortgage Services team, Jenna is now a fully licensed Mortgage Broker. Jenna enjoys helping people achieve their financial goals. Find out more about Jenna, here. | http://rightfinancial.com.au/your-team/ | http://rightfinancial.com.au/wp-content/uploads/2018/05/jenna-new.jpg |
| Message | URL to link to | Image URL |
| Managing the day-to-day business operations is work enough, but if you hope to stay in the black, you also need to find time to manage your finances…or do you? Let Universal Partnerships take over the numbers while you focus on running your business. | http://universalpartnership.com.au/services-view/funding-resources/ |
images.unsplash.com/photo-1519120126473 |