Information
Last Updated: 02.09.18
Contact: [email protected]
Product Info
You are optimizing existing content on the URL, adding keywords to increase search rankings while informing and exciting travelers.
The bulk of the information MUST remain the same so that it matches printed travel guides.
Target Audience
- Primary: Active travelers planning vacations in the United States.They travel by car, plane, cruise ship, walking shoe, road bike, etc.
- Secondary: Armchair travelers dreaming about a getaway.
About AAA
The American Automobile Association is a federation of motor clubs throughout North America. AAA is a non-profit member service organization with over 58 million members in the United States and Canada.
Tone/Voice:
- Conversational, confident, informative, specific.
- Download and refer to AAA Brand Voice Guidelines.
- The voice of the URL should not change.
Keywords:
Use a 8-10 of the below keywords naturally throughout the text.
| Travel | Things to do | Flight Websites | Airline flights |
| Vacation | Where to eat | Group travel | Things to do this weekend |
| Travel agency | Travelocity | Nearby restaurants | What to do today |
| Vacation Packages | Restaurants | Adventure travel | Things to do today |
| Destination | Airlines | Hawaii travel | Local Restaurants |
| International Flights | Places to eat | Things for couples to do | Cheap airline flights |
| What to do | Cheap airfare | Trip | Cheap plane tickets |
| Travel Packages | Airfare | Travel Advisor | Cheap airlines |
| Fun places to go | Airline tickets | Travel sites | Fun things to do with friends |
| Fun things to do | Things to do in (City Name) | Travel websites | Air flights |
Format:
- Go to the URL listed in Column C of the tan bar, then click on the link from the sidebar that corresponds with the page (Ex. Essentials) you are rewriting.
- Once the page has loaded, copy and paste that URL at the top of the Word Doc.
- Copy all content from URL and paste in Word doc.
- Make sure any links in the text are still linked.
- Delete any photos that copy over.
- Turn on “Track Changes.” to do this:
- Click on the “Review” tab.
- Click on the “Track Changes” option.
- H1: Title already on page.
- Ex. Essentials
- H2s: Add a few H2s to break up text and make it easier to scan and read on a mobile device.
- If possible, use a keyword in at least one H2.
- Body:
- DO NOT rewrite the entire page. Simply find places where you can insert keywords naturally, reworking the sentence a little bit as necessary.
- Keep track of the keywords you insert and list them at the top of the document above the URL.
- Save the pages as “City – page name” in column D of the spreadsheet.
- Ex: Las Vegas – Attractions
- Put AAA in the subject line of the email and send to [email protected].
