Information

Last Updated: 1.22.2019
Contact: [email protected]

Shutterstock is a stock photo company and they are creating pages for specific colors. You will be writing for these colors following their guidelines and outline.

Target Audience:
Shutterstock customers: companies, individuals, etc.

 

Tone/Voice:

  • Conversational
  • They want the content to sound “juicy”
  • Should appeal to those interested in interior design, design, Photoshop and image editing

Keywords:

  • Include keyword three times
  • The keyword will be the color of the page you are writing for

Format:

  • Each article is 240-250 words
    • One sentence summary 20-25 words
    • Body 220-225 words
  • Format
    • Title: Just the name of the color. No other descriptions are needed.
    • One sentence summary
    • Body: 3-4 paragraphs
      • Introduction of the color, generic description what the color is all about
      • Where the color can be used, where it goes well. Focus on graphic design, interior design, anything else relevant to creative communities. Mention where it has the most impact.
    • Finish up with a short recap paragraph
  • Save the document as the color
  • Send to [email protected] with Shutterstock Color Pages in the subject line

 

Mauve

Summary:

Mauve, a deep rosy purple color, is the French name for the mallow wildflower common throughout Africa, Asia and Europe. Find your ideal mauve color combinations at Shutterstock.   

Mauve, a deep rosy purple color, is the French name for the mallow wildflower common throughout Africa, Asia and Europe. Mauve is lighter and moodier than magenta, with gray and blue tinges that aren’t present in its more vibrant cousin. This makes the hue a sophisticated choice for everything from home decor to fashion to product design.

When it comes to home decor, mauve is a versatile shade. Use it in your bedroom for a hue that evokes both relaxation and romance. The best colors to pair with mauve depend on the exact hue you choose. Cool mauve, which emphasizes the blue undertones of the color, looks amazing with other cool colors like navy, mint, lilac and soft cream. Warm mauve, which highlights the color’s pink and rosy undertones, pairs perfectly with coral, salmon and terra cotta tones.

You can also use color theory to pick shades that complement mauve. Think of a monochromatic color scheme that combines light, medium and dark mauve hues. For a vibrant effect, choose the low-intensity yellow that’s directly across from mauve on the color wheel.

Lavender

Summary:

Soft and delicate color, Lavender is a light purple that is created by adding white to purple. Find your ideal lavender color combinations at Shutterstock.  

Lavender is a light purple that is created by adding white to purple. Because it is perceived as a soft and delicate color, lavender is closely linked to femininity, and thanks to its calming effects, lavender is also widely used in home decorating. Look for it in living rooms, bathrooms, nurseries, and even offices.  

Like several other colors including lilac, lavender holds the name of a flower. However, there’s no consensus over whether the color is named after the flower, or if it’s derived from the Latin word “lavare,” which means “to wash.” Lavender oil has commonly been used as a cleaning agent.

When combined with other colors, lavender can make a strong impact in print and web design. In some cases, however, too much lavender can be overwhelming. It’s important to consider the colors used with lavender. Green is its natural complement because it falls across from it on the color wheel. If you’re going for a joyful, cheery look, try matching it with soft greens, or try darker greens for a modern look.

In addition to green, lavender can also work with other colors to make a visual statement. When paired with dark blues, lavender looks cultured and complex. Pairing lavender with light brown or beige is a great way to set a practical, no-nonsense tone.

Olive Green

Summary:

Olive green refers to the color of an unripe olive. This color is greener, stronger and more vibrant than standard olive. Find your ideal olive green color combinations at Shutterstock.   

Olive green refers to the color of an unripe olive. This color is greener, stronger and more vibrant than standard olive and contains warm yellowish hues. Olive green is often the color of military uniforms, park ranger gear and hunting clothes. However, you may also see the color used in fall and holiday decor, as it evokes the sense of falling leaves and pine trees.

Olive green pairs well with both neutrals and vibrant colors. This may be because the shade is so natural. You can pair this green with brown and enjoy a soft, subtle appearance, or you can pair it with black and achieve an understated yet more contrasting look. During the colder months, you may find the combination of olive green and vibrant red to be visually appealing.

If you really want to make olive green stand out, go with a color on the opposite end of the color wheel, such as purple. Deep purples and vibrant blues automatically make the subdued color appear brighter and more vibrant than it actually is.

Because olive green is such a natural color, it is often used to represent humanity, wisdom, feminism and hope. Many people construe the color to mean “surrender,” which is ironic, because the color is so frequently used in military and hunting clothing.