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Last Updated: 10.30.18
Contact: [email protected]

LA SEO is a boutique agency that provides services for a number of different clients. Please refer to the URL for the client you are writing before you begin the assignment.

You are writing product descriptions. This customer-facing marketing copy is intended to sell a specific product.

Please refer to the brand voice guidelines in the special instructions column, or the client URL listed in column C to get a feel for potential customers.

 

Tone/Voice:

  • Download and refer to the Brand Voice Guidelines in Column F.
    • If there are not any Brand Voice Guidelines, refer to the company website to get a feel for the tone and voice.
  • Descriptions should be written in a natural, conversational tone that describes the products and product benefits in each category.
  • Whenever possible, avoid using the word “will” and writing in future tense. The copy is stronger when you instruct the reader to do something now. For example:
    •  Good: As you hit the party, you will be the center of attention with a seven-point, fabric-covered foam crown that reaches for the stars.
    • Better: Hit the party in your seven-point, fabric-covered foam crown that reaches for the stars and be the center of attention.

Keywords:

  • Use each keyword once.
  • The phrases used in Column F are keywords, and need to be linked to the URL immediately after them. These are called anchor texts and crosslinks.

Format:

  • URL you are rewriting at the top of page (if applicable)
  • Product Name (Bolded)
  • Intro Paragraph
    • Briefly introduce product using a lifestyle pitch (how the customer might use the product)
  • Bullet list
    • List product features/benefits
    • include any pertinent info like dimensions, colors, etc.

 

  • Save the file as the client name in the sage header, followed by the product name listed in Column D
    • ie: Amara  – Organic Baby Food
  • Put LA SEO – Product Description in the subject line and send to [email protected].

https://beabausa.com/babycook/5-babycook-cloud.html

BÉABA Babycook® – Cloud

You want only the best for your baby, and that includes the healthiest foods. BÉABA Babycook® – Cloud is a baby food cooker machine that makes food you can feel good about giving baby. Steam cooking captures food nutrients that are eliminated through other cooking methods, and this baby cooker steams two meals at the same time. Use the included recipes to cook veggies, fruits, meats and more in only 15 minutes. BÉABA’s mission is to help parents everywhere with creative solutions that make meals and other activities easier, including another innovative meal-time aid, our self-leveling spoon for children.

 

  • BÉABA Babycook® – Cloud includes mixing lid/smoothie filer, spatula and recipes
  • Two bowls are provided with graduated measure units to 4.7 cups
  • Designed for one-hand operation
  • Stainless steel water reservoir
  • Free of BPA, phthalate and lead

https://beabausa.com/home/162-ultra-slim-folding-baby-bath-ocean.html

BÉABA Ultra Compact Fabric Bath – Ocean

Baby can enjoy a soothing bath with BÉABA Ultra Compact Fabric Bath – Ocean. This compact folding baby bath makes bathing a breeze with showerhead support that allows you to easily fill the basin and rinse baby too, so you won’t need that third hand after all! Made of lightweight, thermoformed fabric, it provides a non-slip bath for babies that conforms to their bodies for a comfortable fit. With a six-gallon capacity, baby won’t outgrow it for 12 months.

  • Lightweight material helps maintain warm temperatures
  • Patented fabric dries quickly and resists mold
  • Easily collapses and folds for compact storage
  • Free of BPA, lead and phthalate
  • Made in France

Browse our selection of smartly designed baby feeding products and accessories for more helpful ideas.