Information
Last Updated: 6.28.16
Contact: “insert account manager email here”
Seatex is a chemical blending & packaging services company based in Texas.
You will be re-writing service pages for Seatex.
Target Audience:
See “Special Instructions” column (column F)
Tone/Voice:
B2B
Keywords:
- Keywords are the same as the page name. They may need to be condensed and have some words removed, but try to keep them as similar as possible.
- Use the keyword 6 times. Replace the words highlighted in green with the keyword.
- At times, the keyword may not make sense in the existing content. If this is the case, manipulate the keyword just a little to make it fit.
- For example: Automotive Care Liquid Acid Presoaks Chemical Blending Services may be changed to Automotive Care Liquid Acid Presoaks Blending Services or Automotive Care Liquid Acid Presoaks Blending
Format:
- The content is the same for each page, but the client would like us to rewrite the two paragraphs highlighted in yellow. THE REST WILL REMAIN THE SAME.
- Use the information you find on the URL in Column C.
- The target audience is listed in Column F of the spreadsheet. This information will go in the second highlighted paragraph that you are rewriting.
- Download page template: Seatex Services page template
- Rewrite the 2 yellow highlighted paragraphs; focusing on the services for the page you are writing about.
- The client has already written the first sentence for each page. You can find the beginning sentence that corresponds with your page name on this document. Seatex first sentence examples
- Swap out the 6 green highlighted keywords with your keyword.
- Follow the same format as the template above. Leave everything that is highlighted highlighted.
- Save the rewrite by the page name (column D)
- Put ICI – Seatex in the subject line of the email and send to [email protected]
Example 1: Click HERE
Example 2: Click HERE
Example 3: Click HERE