Information

Last Updated: 4.25.17
Contact: [email protected]

Shutterfly.com needs us to create new category pages.

They have given us a list of URL’s to refresh. The content that we are completely re-doing lives at the bottom of the pages. See example below:

tpexamplecontent

Each page is a category page, which will list individual products that relate to the category you are writing about. Your job is to write a new category page that gives the reader some ideas of how they could use some of the products in that category (see examples).

Tone/Voice:

“See copy guidance tab” This is very important to read and understand before writing.

Keywords:

  • Use the keyword at least once naturally in the content.

Semantic Ideas

  • If given, these MUST be used as the main focus areas of the content.

Internal Links

  • If given on the spreadsheet, you must use the links provided.
  • Each piece should have a few relevant links to specific products, or product filter pages from Shutterfly.
  • Don’t do a search on Shutterfly’s site and link to that URL. Instead, link to actual products or product categories/filters (explained in video)
  • If no link is already given in the internal link column, link to an idea on Shutterfly’s idea page. This page is a great resource to give you ideas when writing content. An example of this could be a page about mother’s day cards. You can discuss gift ideas in the content and link to creative mother’s day gift ideas: https://www.shutterfly.com/ideas/creative-mothers-day-gifts/. Then discuss some of these gifts in the actual piece and expand a bit more on that. It should be relevant to the content. You can then expand on this by listing some examples found in the piece.
  • Never have two links to the same place in a piece of content.

Format: 

The content should be in the following format (see examples):

  • URL
  • Keyword
  • Content

Don’t use bullet points in your content. None of the examples they sent me use them, so don’t use them.

When using headers, don’t just the h1 or h2 settings in Word, simply bold the headers instead.

Tone and Voice of Copy

  • Show, don’t tell. Paint the picture
  • Don’t waste words. Be direct and concise. NO FLUFF
    Example: “We’re always looking for new ways to share favorite family pictures, and we have some pretty creative ideas.”
    We don’t want to use the words pretty creative. The writer should get to the point and just say creative ideas. 
  • Be confident, yet approachable and down-to-earth.
  • Be clever, but don’t use puns.

Use “active” voice, and NOT passive voice.

Since we’re inspiring people to tell their stories, we should too. Our marketing materials should draw the viewer in by capturing a moment in time.

Headlines evoke emotion.

Things to Avoid:

  • Avoid using adverbs.
  • Avoid cheesy, sappy, and cliche copy.
  • Avoid telling the reader how to feel.
  • Avoid telling the reader how the recipient of their gift or gesture will feel (once or twice is okay but don’t overdo it).
  • Avoid commanding tones (i.e. use “here are” vs. “follow”).
  • Avoid negative scenarios (i.e. If you don’t, this will happen). Focus on positive.

Article/Copy Structure

If there are unique differentiators such as foil, shiny paper, etc. make sure to mention those things.

Things to Avoid:

  • Avoid long/run-on sentences.
  • Avoid stop/excess words.
  • Use short & consistent phrases before introducing sub-copy for articles with steps. These phrases should be in bold.

Use of Examples in Editorial Context

Create personalized examples.

Make examples feel more conversational.

Things to Avoid:

  • Avoid generic examples that aren’t true to Shutterfly brand.

Examples:

“We’re always looking for new ways to share favorite family pictures, and we have some pretty creative ideas.”
We don’t want to use the words pretty creative. The writer should get to the point and just say creative ideas. 

Save content as keyword. For example, “blue valentines day cards.docx”

Submit content to [email protected] with Shutterfly in the subject line.

https://www.shutterfly.com/cards-stationery/christmas-cards?esch=1

Christmas Card

 

Customize Your Own Christmas Cards This Holiday Season

It feels like it was just Easter, but you blinked and now Christmas is looming right around the corner. Is it time once again to send your year-end greetings? This Christmas, turn your favorite memories from the year into beautiful photo cards. Shutterfly is here to help turn your best and brightest pictures into elegant and festive cards to share your joy with friends and relatives.

Designing Your Christmas Cards

Shutterfly has everything you need to turn your favorite memories into beautifully printed holiday greetings. Choose your favorite template and upload your photos. Our Christmas photo ideas and tips will help you pick your photos & our process will help you customize your cards and modify the text, colors and messaging to your preference. Looking for what to write on a Christmas card? Checkout our Christmas card sayings for ideas and inspiration to make your Christmas card special. It is so easy to use that you will get into the holiday spirit in no time.

Step your cards up a notch with corresponding, customized address labels. While you might like to give everyone on your nice list a present, the reason for the season is about more than just gift-giving. Your thoughtful cards will help show how much you care and keep the ones you cherish in the loop. You can easily deliver cheerful greetings to your loved ones’ mailboxes with a little help from Santa’s other helper, Shutterfly.

Make Your Holidays Merry and Bright

The holidays are the perfect excuse to bring everyone together. Whether you are looking to provide the hottest holiday party of the year or host an elegant winter-themed brunch, the Christmas season is the best reason to throw a gathering. Use your holiday cards to invite your friends, family and loved ones over for a party or brunch. If you are planning to host, make sure to include important details in your card, such as the date, time and place as well as an RSVP-by date and contact information. Insider tip: be sure to send out your greetings and invitations at least three weeks before your party.

Shutterfly has plenty of fun, customizable decorations to help make your party the hit of the season. Whether you are having a simple brunch get-together or a festive evening soiree, there is no excuse not to decorate in style. Are you still looking to fill a little space under your tree? Shutterfly has excellent photo gifts as well that will delight your little ones, grandparents and even your spouse.

Whether you are looking for a classic red and green Christmas card or one that features several of your favorite photographs, Shutterfly has the perfect custom holiday card option for you. Thankfully, it is easier than ever to upload your best photos and turn them into elegant holiday cards.

https://www.shutterfly.com/cards-stationery/address-labels

return mailing address labels

 

Create Personalized Return Mailing Address Labels

Are you a classy maven who sends out greeting cards for all occasions or just someone looking for that extra special touch for all of your outgoing mail? Personalized, one-of-a-kind return mailing address labels are the perfect way to add that bonus element to everything you place in your outgoing mailbox. Shutterfly has over a thousand customizable return mailing address labels to guarantee you do your correspondence in true, unique style.

Customizing Your Return Mailing Address Labels

Whether you are looking to send your holiday greetings out with care or simply wish to accent your thank you notes, Shutterfly has the perfect return mailing address labels for every occasion. Each template is easily personalized with your favorite fonts, colors and message. Shutterfly has ready-to-go geometric patterned options, labels for every holiday and even photo return mailing address labels. You can even create your label from scratch and feature your own design.

Once you select a template you love, Shutterfly will help you customize your selection. The design assistant will let you play with fonts, colors and the message for labels that are as unique as you. Labels come printed on easy-peel backing and are delivered to your door ready for use. For that extra dazzle, pair with custom stationery from Shutterfly.

Address Labels are Good for Everything

Labels are good for more than just the finishing touch on all of your correspondence. Put them on the bottom of trays and plates when you bring your staple dishes to potlucks and parties. Put them on the insides of the kiddos sports bags, lunch boxes and school packs to help them find their way back home (in case they get lost).

Custom Return Mailing Labels Make Great Gifts

Puzzled about what to give those newlyweds on your list? Personalized return mailing address labels make great gifts, whether it is a thoughtful wedding gift or just a nice present for the holidays or a birthday. Grandparents will love having an excuse to send out letters to the family and loved ones. Start them young and encourage the little ones to send out letters, thank you cards and other personal greetings with their very own set of personalized labels.

Shutterfly makes it easier than ever to send out your good wishes in elegant style. With one of the many, many label design options you are sure to find the perfect way to finish off all of your greetings, letters and packages. Showcase your own, personal style with a set of custom return mailing address labels from Shutterfly.

https://www.shutterfly.com/new-years-gifts

new year’s gifts

 

Give Cheer with New Year’s Gifts

The beginning of a new year is the perfect opportunity to cherish old memories as you prepare to make new memories. This New Year, start it off right and give your friends and family beautiful personalized gifts from Shutterfly. Everything you need to help your loved ones have the best year yet is only a click away.

Those Resolutions

Every time the Earth completes another cycle around the sun, fitness is probably one of the most popular resolutions people make each year. For those committing to get in shape this year, help them achieve their goals and stay hydrated. A water bottle from Shutterfly is the perfect accessory to any workout. Shutterfly makes it easier than ever to upload your favorite memories and turn them into the coolest water bottle in the spin class. Bottles are BPA-free and can be personalized to match each unique personality. The design assistant will help you pick the perfect colors and patterns to make this gift the go-to choice for hydration.

Keep on Track This Year

The beginning of a new year is the best time to get or give a new calendar. Shutterfly has everything you need to take your favorite pictures and turn them into a one-of-a-kind photo calendar that you or your loved ones can use every day. Simply upload your images to Shutterfly and use the design assistant to create a truly unique calendar that will bring smiles with each day and month. Calendars make great gifts for the family, grandparents and teachers. Show your friends and family how much they mean to you throughout the the whole year with a custom calendar from Shutterfly.

Make Going Back to Work Fun

One of the best things about the winter holidays is a little break from work. This year, give yourself or someone you love a little bit of joy to bring back to the office with him or her. A custom mouse pad is a fun way to bring memories into work. Turn your favorite photographs into a personalized mouse pad with one of Shutterfly’s over 60 design options. Your favorite colors, photos and message, will help make going back to work a little more fun.

This year, start it out right by giving friends and family (and yourself) personalized gifts from Shutterfly. Thoughtful photo gifts will help your loved ones smile and have what is hopefully, the best year yet.

https://www.shutterfly.com/home-decor/framed-prints

custom framed prints

 

Decorate Your Home in Custom Framed Prints

Remember how your mom used to take all those photographs of you and your siblings growing up? She would print them out and hang them up in those collage frames that lined the stairs or the hall toward the bedroom. They would look great for a few years, then the scotch tape would slowly fail and the pictures would slip out of their places, leaving a very messy frame.

Now that you have a family of your own, have you considered personalized framed prints for your home? With digital photography and printing, you never need to worry about pictures falling out of their places any more. Shutterfly is here to help you turn your precious memories into custom beautifully printed and framed personalized prints for an inspiring focal point in your home.

Designing Your Personalized Framed Prints

Shutterfly has over 70 different templates to arrange your favorite photos, with countless ways to modify them and perfectly complement your home. Once you pick the template you like best, it’s easier than ever to customize, thanks to Shutterfly’s straightforward design assistant. You can pick your favorite frame colors and styles, top and bottom mat and even how many photographs you want to feature. There are templates to feature personalized monograms, initials and other design elements for a framed print you will truly love.

Framed Prints Make Lovely Gifts

Is your Christmas list getting bigger each year? Are you searching for the perfect birthday or Mother’s Day gift? Framed prints are a thoughtful way to turn your favorite photographs of your family and little ones into something Grandma will cherish every time she looks at it – possibly every day. Surprise her and recreate one of the frames from your childhood home, or create a whole new one to match her style now.

For a unique twist, to showcase your best images of the little ones, metal prints make great statement gifts for those aunts and grandmas who already have everything. Personalized photo calendars are another fun way to feature the best photographs of the children each month.

Shutterfly walks you through the custom design process for products and gifts you’ll love so much you can’t help but order one for yourself. Decorating your home and giving gifts should be a process that brings you joy. Shutterfly is here to help return some of those good feelings. Personalized photo gifts and custom framed prints are perfect, beautiful ways to inject a little extra personality into your life.

https://www.shutterfly.com/photo-gifts/seasonal-gifts/christmas-stockings

christmas stockings

 

Personalize Your Christmas Stockings

Christmas stockings are more than just places to put gifts. They also serve as decorations. Hanging stockings makes a home look festive for the season. If they have special meaning to your family, they can even be sentimental. At Shutterfly, you can design your own Christmas stockings. This way, you will have one-of-a-kind decorations to display every year. Their custom designs are sure to make the season extra special.

Designs You Can Make Your Own

With custom Christmas stockings, you are free to create your own unique holiday decor. We have provided a wide range of designs to get you started. You can customize each stocking. Add one or more photos of your family. Change the color of the soft velvet cuffs. Have each family member’s name printed on their stocking. If you have your own design idea, you can upload it and have it printed on a stocking. You can let your creativity run wild at Shutterfly.

All of our personalized Christmas stockings are 16 inches long and have 6-inch openings. You can fit many gifts inside them. Loops allow you to hang the stockings on the wall or by the chimney. Best of all, each one comes with our 100% Happiness Guarantee. We are not satisfied until you love your order. This means that you can order a custom Christmas stocking with confidence.

Personalize Your Custom Stocking in No Time

Personalizing our custom Christmas stockings is simple. Begin by clicking the one you like best. We offer classic, modern and fun options for the whole family. Click the “Personalize” button on the product page. When the design editor loads, select photos from your Shutterfly account. You can also import photos from your computer or social media. Click text to change it and use the left-hand menu to edit the design. The “Preview” button will give you a final view of your stocking. When you love what you see, add it to your cart.

Holiday Gifts They’ll Treasure

Give everyone on your list something they can treasure with personalized gifts from Shutterfly. You can stuff gifts into your Christmas stockings or wrap them in a custom photo gift wrap. We have keepsake gifts for men, women, kids and pets. Such as these personalized iPhone cases and plush photo blankets. Complete all of your holiday shopping in one place, and you can focus on enjoying the holidays. Explore our custom stockings and our huge selection of gifts now.