Tone/Voice:

More academic than colloquial.

Keywords: 

The type of degree or area of focus or country/region listed in column D acts as the keyword. It must be used at least once in each text block, but please don’t overuse it.

Word Count: 30-50 words

Format: 

• Informative and engaging
• Avoid addressing readers as “you”
• Please do not use contractions as this reduces the formality of the writing.
• Avoid absolutes.  Using “may instead of will”, “might instead of would” means our client is not making promises – only offering assistance.
• Make sure the area of focus/field of study text blocks can be used across all websites for any degree or country. For instance, if your field of study is business, answer the question “What is business?” but do not mention a specific degree. Do not say: “A master in business is…”, but keep it as general as possible, because it will be combined later with any degree. Instead say: “Business studies are composed of finance…”
• Include all text blocks from your selected block in a single Word document. Put the label in column D plus the Number in column E above each text block.

Example for text blocks about degrees, answering this question: “What is [degree]?”

If your degree is “master’s” you would write something like this:

A master’s degree gives individuals the opportunity to either further their understanding of a particular question or take off in a completely different direction, using skills gained from a previous undergraduate degree

Example for text blocks about areas of focus or fields of study, answering this question: “What is [field of study]?”

If your area of focus or field of study is “business” write something like this:

Business programs provide students with a foundational understanding of business principles that prepare them for a career in small business, multinational corporations or government organizations.

Example for text blocks providing information about education in a geographic location.

If your geographic location is “Canada,” write something like this:

For interactive individuals, Canada is a great country in which to pursue a higher education. Almost every ethnic group is represented in Canada, thus it is a multicultural society. Language barrier is not an issue to foreign students as Canada is considered the world leader in language training.

Helpful Hint: Each text block must tie in with students or higher learning.  If it simply reads like a job description or travelogue, then it is only doing 1/2 of the job it needs to do!

Example of how your page should look if the field of study is “Aerospace:”

Aerospace 1

(text block for Aerospace 1)

Aerospace 2

(text block for Aerospace 2)

Aerospace 3

(text block for Aerospace 3)

Aerospace 4

(text block for Aerospace 4)

Aerospace 5

(text block for Aerospace 5)

• Please save all 2 – 6 text blocks in a single Word document. Save the page as Keystone + What is written in column D.
• Example: Keystone Advanced Certificate
• Example: Keystone Aerospace
• Email Document to the submit box with the subject labeled Keystone Text Blocks.

Proper terminology/capitalization for degrees: 

*Note – use the term “bachelor” and “master” and “doctorate” interchangeably in these examples

Always capitalize formal names of specific degrees.

Master of Degree Name in Program Focus = Master of Arts in Economics
Master of Degree Name = Master of Arts
Master in Program Focus = Master in Economics
Master’s in Program Focus = Master’s in Economics

Yes: Associate of Science in Microbiology
Yes: Bachelor of Arts in French Literature
Yes: Ph.D. in Economics
Yes: Doctor of Philosophy in Humanities

Generic references to degrees are lowercased. Use an apostrophe with bachelor’s degree and master’s degree, but not with associate degree or doctoral degree.

Yes: A master’s degree in modern languages (no capitalization of program focus)
No: A Master’s Degree in Modern Languages / A master’s degree in Modern Languages
No: A Master Degree in Modern Languages – Should be “master’s” in this case because of the word “degree.”
No: Bachelor Degree in Psychology / bachelor degree in Psychology
No: Doctorate Degree in Engineering / Doctoral Degree in Engineering
No: Associate’s Degree in Theology / Associate Degree in Theology

Generally, “course” “diploma,” and “certificate” should not be capitalized.
            –  Yes: A course in professional accounting
            –  No: A Course in Professional Accounting
            –  No: A course in Professional Accounting

This was a block of five and the keyword was “Surgery.” Your Word doc would look like this with all five text blocks on the same page.

Surgery 1

Surgery is the study of internal organs, how they interact and rely on each other and the ways to affect these organs to improve or save a patient’s life. Specific kinds of surgery include dental surgery, exploratory surgery and cosmetic surgery.

Surgery 2

The academic study of surgery includes how the human body works and all its vital systems and organs. This subject is useful for anyone who wishes to be a surgeon, but is also beneficial for first responders, physical therapists, dentists and general practitioners.

Surgery 3

Surgery is a good area of study for several medical careers, including oncology and orthopedics. This subject focuses on how a surgeon can understand, diagnose and correct many different human ailments. This includes learning how the body’s organs work and interact.

Surgery 4

A student who wishes to pursue a career in medicine may study surgery as part of her or his education path. Surgery studies how the body’s systems and organs function and interact, which is important when trying to change or correct a patient’s current state of health.

Surgery 5

Studying surgery means learning about the internal structure of the human body. This includes all the major organs and how they interact and depend on each other. Careers that use this subject include dentistry, oncology and cosmetic reconstruction.

This was a block of five and the keyword was “Business Management.” Your Word doc would look like this with all five text blocks on the same page.

Sports Business Management 1

Sports business management is a multidisciplinary field in which educated professionals manage the administrative or business-related duties of an athlete or athletic organization. Sports marketing and event and facility management are common areas of study for those looking to work in the field.

Sports Business Management 2

Sports business management refers to any number of practices pertaining to the business side of sports and athletics. Sports business students may learn about advertising, event production and similar tasks on behalf of an athlete or sports organization.

Sports Business Management 3

Sports business management is an academic area of a study and an increasingly popular career path that combines sports marketing, finance, law and related areas. Many sports business managers work closely with amateur, collegiate or professional sports organizations.

Sports Business Management 4

Sports business management is an increasingly popular field in which educated professionals manage the business aspects of individuals or organizations with ties to amateur, collegiate or professional sports. Marketing, finance and public relations are often studied in sports business management programs and courses.

Sports Business Management 5

Sports business management is an area of business in which trained professionals manage the business of an athlete or athletic organization. Common areas of study and practice for sports business managers include sports marketing, finance and law.

This was a block of three and the keyword was “Psychiatry.” Your Word doc would look like this with all three text blocks on the same page.

Psychiatry 1

Psychiatry is a field of medicine intended to treat patients who suffer from emotional, mental or behavioral issues. Psychiatrists are licensed physicians who treat patients using a variety of methods, among them psychotherapy and medication.

Psychiatry 2

Psychiatry is an area of medicine in which patients who suffer from mental, behavioral or emotional disorders seek treatment for associated symptoms. Psychiatrists are licensed doctors who may prescribe medication and recommend or administer a variety of other treatment methods in hopes of improving a patient’s condition.

Psychiatry 3

Psychiatry is a field of study and an area of medicine involving the treatment of mental disorders through any number of methods. Psychiatric patients with emotional, behavioral or mental disorders often receive care that may involve medication, psychotherapy or a combination of these and other treatment methods.

This was a block of four and the keyword was “sport management.” Your Word doc would look like this with all four text blocks on the same page.

Sport Management 1

Studies in sport management are designed to prepare students to effectively handle the business aspects of the sports and recreation industry. Financial management skills, marketing, and event management are topics often covered in this kind of program or course.

Sport Management 2

Sport management programs and courses prepare students to assume administrative and leadership roles in the amateur, collegiate, or professional sports industries. Such areas of study often explore the cultural and economic aspects of sports while imparting students with practical business skills.

Sport Management 3

A program or course in sport management can prepare students to work in administrative positions with amateur, collegiate, and professional athletic leagues. Possible areas of focus include front office positions, facility management, sports finance, and management of collegiate or amateur sports programs.

Sport Management 4

Sport management courses and programs can be a good choice both for young students who want to pursue careers in the field of sports and for those who currently work in the sports industry but wish to update their skill set.

This was a block of five and the keyword was “Graduate Certificate.” Your Word doc would look like this with all five text blocks on the same page.

Graduate Certificate 1

A graduate certificate is on the same academic level as a bachelor’s degree, but it is often more specialized. These certificate programs take less time to complete than a bachelor’s degree, making it a more convenient option for some people.

Graduate Certificate 2

Continuing education and pursuing a graduate certificate after completing a bachelor’s degree is a great idea for many. Completing a certificate program proves to others that specialized training and skills in a specific field have been obtained.

Graduate Certificate 3

Anyone seeking to expand their career field may benefit greatly from completing a graduate certificate program. This level of learning shows employers that specialized education and training in a given field has been obtained without the traditional undergrad program.

Graduate Certificate 4

A graduate certificate can be obtained after finishing a bachelor’s or master’s degree program. It is a great option for people seeking additional education in a certain field that differs from their current degree.

Graduate Certificate 5

Graduate certificates usually serve as supplements to other completed education so students gain valuable skills in a specific field. Certifications are available in a number of industries to help students become valued members of the workforce.