LA SEO – Specialized Web Page

by | Feb 2, 2017 | Uncategorized | 0 comments

Information

Last Updated: 02.02.17
Contact: [email protected]

Background:

LA SEO is an boutique agency that provides SEO services for a variety of clients, including the DLC Group and Beacon Resources. Both clients expect extremely high-end content.

Product:

You are writing Specialty Web Pages, usually (but not always) for specific geographic locations.

Specialty Web Pages differ from Web Pages in the following ways:

  • They are about topics or subject matter that is much more technical or complicated by nature, such as law, finance, medical etc.
  • This means that more research is expected to be able to speak credibly about the subject using correct industry jargon and terms.
  • The content is very specific and focused to be authoritative in nature.
  • Landing pages are usually the first interaction a company has with its customers. The content should contain specific information that positions the company as experts in the industry. Consumers can see right through fluffy content with no substance and will likely judge a company based on its copy.  Take the time to research the company and its services before starting to write so we can represent those companies effectively.

Target Audience:
Refer to the brand voice guidelines for information on the target audience.

 

Tone/Voice:

Keywords:

  • If keywords are listed, use each once.

Format:

  • Look at the URL listed to get information on the company, and research other competitors with similar services to get info.
  • Break up the content with bullet points and headers in order for it to flow better and make sense.
  • Always end the page with a “Call to Action”  that instructs the reader to contact the company and summarizes the information.
    • Include the phone number and a hyperlink to an online contact form.
    • Double check the phone number to make sure it is typed correctly.
Here is a sample format for the pages. The number of H2 headers depend on the length of the page. A shorter landing page may only require two H2s and a longer page more.
  1. Page Name
  2. H1
  3. Text
  4. H2
  5. Text and bullet list
  6.  H2
  7. Text
  8. H2
  9. Call to Action
  • Save as “name of company – page name.” (ie: DLC Inc. – Financial consulting in Los Angeles)
  • Put “LA SEO – Specialized Web Pages” in the subject line and sent to [email protected].

Recruitment Services in Los Angeles

Align With the Sharpest Talent Across a Wide Range of Industries

The Los Angeles Parker + Lynch team is comprised of skilled executive recruiters who have experience across many industries. For example, several of our financial and accounting recruiters are CPAs and/or have their MBAs. Our highly tenured staff is comprised of several graduates from local universities including the University of Southern California, California State University, California State University, Long Beach, California State University, Dominguez Hills, Chapman University and University of Redlands.

Our staff is actively involved in several community organizations including the Institute of the Internal Auditors, CalCPA and Los Angeles chapter of the Association for Corporate Growth.

Contact Us to Reach the Next Level of Success

We service the following areas for your Los Angeles executive recruiting and consulting needs: Santa Monica, Century City, West Los Angeles, Brentwood, Beverly Hills, Venice, Culver City, Marina Del Rey, Miracle Mile and surrounding areas. Call us at 800-981-3849 or fill our our online contact form. Our executive search team is ready to assist you.