Tone/Voice:

See SEO Guidelines Tab

Keywords:

• Please use naturally in the content. Should be in the piece a few times.

Links:

Each piece should have links in it as links help a user to find more info on what you are talking about – see examples

OK Links: It is ok to link to product pages, ideas found on https://www.weddingpaperdivas.com/ideas/ and filter pages (filter is when you pick from options on the left hand side of the site. It’s ok to pick options, and then copy and paste the URL from your browser as a link).

Not OK Links: What they don’t want is for you to search something on the site, and then copy and paste that URL from your browser into your content as a link.

Quick Overview:

While some URL’s have some content, other don’t have much. Regardless, we are completely replacing any existing content at the bottom of the pages with the new content you are writing. If the page has existing content, you may use it to get ideas from, but we need to come up with something totally new. Please open up the URLS on the example pieces to see how different they are.

Basically, they want us to cut the fluff from the pages and make them more useful to the reader while showing off the benefits of their products and offerings. They would like us to infuse the following into the content:

• Differentiating options such as foil, glitter, pop up, etc. (what makes them unique from their competitors without talking about the competitor)
• They want us to talk about some shipping options such as super rush, next day etc that add value – which can be referenced here https://support.shutterfly.com/app/answers/detail/a_id/1696/kw/shipping They don’t want paragraphs about this, but instead would be ok with a sentence or two in each piece. Shipping info doesn’t need to be in every piece, but I would put them in at least half of the pieces that your write in your block.
• Talk about ideas on how to personalize the products – which can be found and referenced here https://www.weddingpaperdivas.com/ideas

Format:

While there is not a hard format to follow, each piece should list the URL at the top and be:

• Helpful
• Guiding
• Differentiate products from the competition
• Help conversion with some sort of call to action

They also want more white space, so instead of the content being in large paragraph form, they want more breakdowns with bullets or lists and subheadings to break up the info.

They hate fluff, so make sure the pieces are on point and are helpful – please refer to the examples.

Quick Recap:

They want us to look around on the Wedding Paper Divas site and write content that is more helpful, talks a little bit more about the differentiators that make their products more appealing than the competition (without talking about the competition), and smartly infuse some of their offerings such as shipping and personalization ideas.

Save each piece as the keyword name.  For example: “Personalized Stationary.docx”

Things to Keep in Mind

Every word that comes from Shutterfly, Tiny Prints, Wedding Paper Divas and Treat doesn’t just convey something, it conveys someone: us. All of the copy on our site should sound and feel consistent. Try to keep a conversational, friendly and authoritative tone in your writing.

• Avoid using specific examples that have the potential to offend a customer.
  • Examples of inappropriate words we would never use: cheap, trashy, hottie, sexy, low-priced, tacky
  • Making assumptions or generalizations about family structures
  • Avoid expressing opinion, bias or preference in regards to religion and sexual orientation
  • Please don’t reference or make comparisons to competitors
• We know that getting so many SEO keywords into a paragraph can be a challenge, but the goal is to infuse them into the copy as seamlessly and naturally as possible. One trick we like to use is writing out a sentence and then looking for a natural place to inject the keywords, rather than writing the sentence around the keywords themselves.

An example of what to avoid:

Personalized birth announcements, birthday party invitations, baby shower invitations, thank you cards and graduation announcements from Tiny Prints are a great way to celebrate with family and friends throughout the year.

How to make it sound more on-brand:

Here at Tiny Prints, we know that personalized birth announcements, birthday party invitations, baby shower invitations, thank you cards and graduation announcements offer thoughtful ways to share your special celebrations with family and friends throughout the year.

An example of what to avoid: (Yes, this is a real blurb we received.)

Tiny Prints introduces hundreds of our newest and most creative, unique baby shower invitations, cheap and discount baby shower invitation designs, personalized baby girl shower invitations, twin boy baby shower invitations and cute baby shower invitations for couples, the perfect way to celebrate the upcoming arrival of a new baby.

How to make it sound more on-brand:

Know someone getting ready to welcome a little one into the world? Tiny Prints has hundreds of creative baby shower invitations. From unique baby shower invitations to discount baby shower invitations, we have something for every expecting couple’s style! Whether you’re searching for personalized baby girl shower invitations, twin boy baby shower invitations or cute baby shower invitations for couples, our exclusive collection is sure to delight.

Voice Overview

If we’re doing it right, we sound helpful and human. We sound like a real person talking. We vary the length of our sentences, ask questions, express emotion and sprinkle in colorful details that bring the conversation to life. 

Example
Why the elephant? What does a company with “tiny” in its name have in common with the largest animal to walk the earth? Glad you asked.

You see, we believe the tiny things in life are actually the big things in disguise. Everyday gestures have greatness in them. A heartfelt thank you can change someone’s day, erase their troubles or cement a friendship. The elephant reminds us of that.

But hugeness is not all. An elephant is beloved, wise and loyal—he’s a social creature who trumpets when happy. He doesn’t rush, lives to longevity and, of course, he never forgets.

With Tiny Prints, neither will you.

Is Your Text On-Brand?

The best way to find out is to put it to the test. Read it out loud and then ask yourself these four questions:

1. Is it personal? Talk to an individual and as an individual. Use personal pronouns: “I” or “we “or “you.”

2. Is it helpful? People come to Tiny Prints with a task in mind. Make it easy for them to find what they need. Ask questions and offer solutions along the way.

3. Is it simple? If you stumble on a thought or need to take a breath mid-sentence, you’re trying too hard. No need to use $5 words when 1¢ words will do.

4. Are you shouting? Capitalization and exclamation points are like salt—use them sparingly. A little goes a long way.

This is an example for Tiny Prints, but everything but the product would apply to Wedding Paper Divas and should be done the same way.

Holiday Cards – https://www.tinyprints.com/shop/holiday-cards.htm

Share Your Family’s Joy With Everyone You Love

At Tiny Prints, we take joy in every single holiday that your family celebrates. Because we want you to enjoy the celebration without worrying about the details, we work hard to make it easy for you to create invites, announcements and cards that reflect your family’s style. From holiday cards with glitter to foil-stamped Christmas cards, we have everything you need to create the perfect representation of what’s important to you.

Design Your Own With Our Inspiration

Whether you have an idea you want to put on paper or are starting from scratch, we’ll help you create. Our professional designers have created unique holiday cards you won’t find anywhere else to give you guidance, or you can find inspiration and tips on our blog from experienced professionals. Choose your holiday cards from designers like:

• Baby2Baby
• Petite Alma
• Sarah Hawkins Designs
• Fine Moments
• Ann Kelle
• Stacey Day

From traditional flat holiday cards to tri-fold or postcards, we have the biggest selection of format options to help you create the ideal card. Not only do we have a huge selection to choose from, but it’s simple to upload your photos and text and make the design your own.

We have designers on hand to review your cards before they are sent to guarantee there are no mistakes or typos. Not only that, we will send three free sample cards to you before finishing your order so you can approve the product before completing your whole order.

Celebrate the Holidays With Tiny Prints

While we have a huge selection of Christmas cards, you can celebrate any holiday your family enjoys with our option to upload your own design. Our holiday products and accessories also include:

• Holiday greetings – Holiday, Christmas, Hanukkah and New Year cards
• New trends for every year – Newlywed cards, kid holiday cards, and unique sentiment holiday cards
• Premium holiday collection – Glitter, letterpress, laser-cut and foil-stamped holiday cards
• Holiday invitations – Hanukkah, New Year, foil-stamped and glitter holiday invitations
• Holiday accessories – Thank you cards, gift enclosure cards and holiday gift tag stickers
• Holiday gifts & décor – Ornaments, stockings, gift wrap and personalized gifts for him and her
• Holiday business solutions – Calendar, party and thank you cards for your business

Not only do we offer you unique, trendy ideas printed on the highest quality paper in all different forms, we also do our best to keep your prices low. Get special discounts for referring a friend or signing up for our email newsletter. We ship internationally and allow you to choose your shipping time to guarantee your products arrive on time no matter when you order.

No matter what holidays your family celebrates, allow Tiny Prints to help you memorialize them in a way you will remember forever. Get high quality products, low prices and the latest in inspiration and trends when you order from us.

This is an example for Tiny Prints, but everything but the product would apply to Wedding Paper Divas and should be done the same way.

/shop/custom-self-inking-stamps.htm

Personalize Your Letters, Cards and Stationery With Self-Inking Stamps

At Tiny Prints, we think it’s the little things that often bring the most joy. That’s why we want to help you personalize your letters, cards and stationery with little details that will have a big impact. Our custom self-inking stamps make it easy for you to add a personal, creative touch to your correspondence, whether you’re sending a single letter to Grandma or getting ready to drop dozens of holiday cards in the mail.

The Power of Customization

A stamp can be used to dress up a formal business letter or add a bit of personality to an invite or card. If you’re not quite sure what you would do with a customized stamp, here are a few ideas to get you started:

• Casual: A casual stamp is a great way to spice up a personal letter to a friend or add your own personal touch to your birthday invitation envelopes. The right stamp can become like your own unique signature—full of personality and immediately recognizable by those who know and love you.
• Professional: A personalized stamp can dress up a business letter, resume or other professional document. Stamps are also great for branding purposes, so if you own a business, putting your logo in stamp form makes it easy to quickly brand your business correspondence.
• Special Events: Know someone who’s planning a wedding or other special event? Help make preparation easier for them by getting them a self-inking stamp with their return address info. You’ll save them a lot of time and discomfort (we know how sore fingers can get after writing on hundreds of envelopes)! 

Stamps are impressively versatile and can make a huge difference in the way your letters and invitations look. Whether you prefer a formal or casual look, we make it easy to create completely customized stamps that look exactly how you want them. If you’re looking for ways to stand apart from dozens of job applicants or impress the people on your wedding guest list, a beautiful customized stamp is an easy way to stand out.

Make a Lasting Impression

Even though they are small, stamps grab attention and add a distinctive twist on your correspondence. Our self-inking stamps also save you the trouble of constantly refilling with ink, so you can focus instead on quickly getting your important correspondence out the door. Browse through our site to get design ideas, then have fun creating your very own, completely personalized self-inking stamp.

This is an example for Tiny Prints, but everything but the product would apply to Wedding Paper Divas and should be done the same way.

Christmas Cards – https://www.tinyprints.com/shop/picture-christmas-cards.htm

Perfect Christmas Cards You Will Love

Christmas is a special time filled with thoughts of family, friends and all the things that make you happy. At Tiny Prints, we believe your Christmas or end of year cards should reflect all the things you’ve enjoyed this year. We offer a huge selection of pre-designed Christmas cards that you can make your own, or allow you to upload your own design to share your own visions with the world.

A Wide Selection to Match Your Needs

We know that every family is unique and made up of different pieces that make it whole. Whether you are going for a traditional, flat Christmas card or want to share your family’s best with a tri-fold card, Tiny Prints has it. Our original collections include:

• Foil-stamped cards
• Letterpress cards
• Signature printing
• Laser-cut cards
• Glitter cards
• Personalized foil cards

Choose from different formats for your Christmas cards such as:

• Postcard
• Ornament
• Heart
• Gate Fold
• Tri-fold
• Flat
• Folded

We also offer different photo orientation, trim options, prices, colors, sizes, paper types and professionally designed cards to guarantee we have exactly what you want. Choose from a variety of paper types and trim, including an eco-friendly option to print your cards on, and rest assured all paper products are of the highest quality.

Proofreading by Professionals

Have you ordered cards in the past and been unhappy with what arrived in the mail? Tiny Prints works to solve that problem by offering you three free samples of every Christmas card you order, sending them before you place your final order. We also have professional designers on hand to check the details to guarantee you didn’t miss anything important. Overall, our goal is to get you the perfect Christmas card right on time for the holidays.

Unparalleled Saving Options

At Tiny Prints, we work hard to keep our prices low and affordable without sacrificing the quality of your product. We offer special discounts regularly, free shipping on orders over $49 and 25% off for customers that sign up for our newsletter. Save more money when you take advantage of our refer a friend program and share the joy you’ve found as you create Christmas cards with Tiny Prints.

Find or Create Christmas Cards You Love

We offer additional help through our blog with trends, inspiration and tips, and you can browse our gallery of customer created products to find unique ideas to jumpstart your creation process. With our commitment to quality, exceptional customer service and low prices, we are confident you’ll come back to Tiny Prints every year for your Christmas cards.