Fridge Fresh SEO Updates

Tone/Voice:

Informative

Keywords:

• None

Format: There are 4 different types of content that we will either be creating or rewriting for this client.  They include:

• Meta Description Updates
  • A 1-2 sentence description of what the article is about. This should be between 150 and 160 characters. (http://submit.bkacontent.com/2013/11/21/ots-meta-descriptions/)
• Meta Title Updates (Title Tag):
  • A secondary article title for the article written. “New Title Name”  | Fridge Fresh
  • These should be between 55-70 characters.
  • (http://submit.bkacontent.com/2015/03/25/ots-title-tag/)
• Internal Link ALT text:
• This type of text appears if the mouse hovers over a video or social media link.
  • A description of the video or social media link would then appear in a small text box.
  • It is a short description that replaces the video or link if it does not load.
    
  • These should be between 55-70 characters.
• Image ALT Text: 
• This type of text appears if the mouse hovers over a photo on the client’s web page.
  • A description of the photo would then appear in a small text box.
  • It is a short description that replaces the image if the image does not load.
    
  • These should be between 55-70 characters.

Client Preferences:

• The client prefers positive language instead of negative and has provided this chart as an example of how to stick to the positive when writing about Fridge Fresh.
  • Phrases the client likes:
    • All natural cleaning solution
    • A smart way to save money on food
    • Eliminates the need for plastic bags and wraps
    • Extends the life of fruits and vegetables
    • Makes the refrigerator smell clean
  • Phrases to avoid:
    • Creates more space in my fridge
    • Keeps my fruits and veggies fresh throughout the week
    • A miracle solution for food
    • Deodorizes my refrigerator
    • Pays for itself a hundred times over
    • Eco-friendly kitchen product
    • A simple solution to reduce food waste

1. Copy and paste the URL that was provided in column C
2. Paste in your text or description
3. Repeat for each article in your assigned batch
4. You should have 3-5 descriptions or titles saved onto one word document
5. Save each batch articles as  Fridge Fresh – SEO Updates – number listed in column F (Fridge Fresh – SEO Updates-1)
6. Email to [email protected]

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Read the positive comments MSNBC wrote about Fridge Fresh.

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