Information

Last Updated: 6.28.16
Contact: “insert account manager email here”

Dragon Multimedia is a digital marketing agency. You will be writing social media posts for their clients.

  • Social Media Posts for this client are created for either Twitter or Facebook.
  • Each post should be a short, descriptive snippet of either the contents of whatever topic/keyword is requested.
  • This is an upgraded product. The quality of the content must reflect that.
    • Always look at the company website to get a feel for the tone and get ideas.

 

Keywords:

  • Use the keyword once.

Format:

  • Each post should be 117 characters (character count includes spaces and punctuation). To see what the character count is for your post, highlight your description in Word, left click the word count at the bottom of the page and a new text box will pop up that will show you the characters with spaces.
  • Each post should include a link at the end of the post (this is not counted towards your character count). Link to the client’s site, their blogs, etc.
  • Each post should also include an image link. To copy an image link:
    1. Right click image
    2. Select “Copy Image Address”
    3. Paste copied image address into the Copy of POST TEMPLATE (column D)

    Keep in mind things like the location of the client when writing the posts. For example, you would not want to have a lot of heating posts in the summer if the client was a HVAC business based in Florida. 


  • There are topics listed in column D and keywords listed in column E of the spreadsheet. Select one topic and one keyword for each post.

Submission:

  • Save all posts in downloaded spreadsheet and save it as Dragon Multimedia – “client name”
    • Example: Dragon Multimedia – E & B Heating & Air
  • Put “Dragon Multimedia – Client Name” in the subject line of the email and send to [email protected]

This is what the spreadsheet will look like below. You only need to worry about column A (Text) and column D (Image link 1).

See “Example 2” tab for text and link examples.

POST TEMPLATE

1. When you need to turn to a provider of heating and cooling services in Tallahassee, you will need someone who cares and who is knowledgeable. http://www.eandbheatandair.com/about_us
2. It can get hot and humid in the Tallahassee area, so use reliable and top notch ductless air conditioning units. http://www.eandbheatandair.com/products
3. E& B works with the top providers in the industry, so they can provide excellent residential HVAC services. http://www.eandbheatandair.com/about_us
4. Not sure about the cost of residential air conditioning services in Quincy? Contact E & B for a free quote! http://www.eandbheatandair.com/
5. Almost time for a clean and check of your furnace to avoid malfunctions. E & B offers furnace maintenance before it’s too late. http://www.eandbheatandair.com/heating
6. E & B is proud to offer their residential HVAC services 24 hours a day, so feel free to call them at any time. http://www.eandbheatandair.com/air_conditioning
7. Whether your system is fully ductless or a split system, the E & B team cover almost any product. http://www.eandbheatandair.com/products
8. You can rest assured that any ductless air conditioning system installed by E & B can be repaired 24/7. http://www.eandbheatandair.com/air_conditioning
9. E & B wants you to save money on residential HVAC services. That’s why they’ll tell you about local rebates. http://www.eandbheatandair.com/products
10. Whether you need a new product, repairs, or installation, E & B covers every angle for you at minimal cost. http://www.eandbheatandair.com/main_site_blog
11. E & B is your go-to for heating sales and installations. They are even available to make repairs 24 hours a day. http://www.eandbheatandair.com/heating

Example 3 goes here