Nationwide

Tone/Voice:

• Reference the “Voice” section only (pages 28-41)  of Nationwide’s Brand Guidelines:NW Brand Guidelines_03172016 (003).compressed
• Write in first person.
• Do not use scare tactics.
• Do not use the following words or phrases:
  • ensure (sounds too much like insure)
  • partner/partnering with (Do not say the agency is a partner or partnering with Nationwide. “Working with” is a good alternative.)
  • tailor/tailor-made (Avoid using these words when writing about how the agent creates policies.)
  • percentage discounts (you can mention a discount, but do not specify a percentage or amount)
  • competitor names or slogans (such as “good neighbor” or “in good hands”)

Keywords:

Incorporate at least three of the PRIMARY keywords below at least once, but no more than twice.

• Life insurance  
• Life Insurance agent
• Term vs. permanent
• Whole life insurance
• Term life insurance
• Types of life insurance
• <state> life insurance
• Universal life

Include any SECONDARY keywords listed below (as long as you can do so naturally) once for semantic support to make content more relevant.

• Long term
• Lump sum
• Death benefit
• Amount of coverage
• Medical history

Additionally, all of the following DYNAMIC PHRASES/WORDS must be included EXACTLY as they appear, including the <>.The client will use a replace feature to insert the correct information for each agency.

• <name of agency>
• <name of primary agent>
• <city>
• <street address, city, state, zip> OR <name of street>
• <number>

Format:

• Break up the content into three paragraphs (see examples).
  • Focus on the following points:
    • Amount of insurance is needed
    • Reasons to buy insurance
    • Financial security
    • Providing for loved ones
    • Long-term care costs
  • DO NOT get too specific and mention certain health conditions, etc.
• Always end the page with a call to action.

1. Paragraph 1
2. Paragraph 2
3. Paragraph 3
   • Include Call to Action

• Save as Life Insurance Template #
  • Template # is found in Column F of Spreadsheet
• Put Nationwide in the subject line of the email and send to [email protected].

Life Insurance Template 1

Life is full of uncertainties. Your family’s financial well-being shouldn’t be one of them. As you shop for life insurance in <city>, you likely have many questions running through your mind, such as “What are the benefits of term vs. permanent policies?” and “How much coverage do I need?“ <name of agency> and <name of primary agent> can help you find the right policy to protect your legacy and provide financial security for your loved ones when you are no longer living.

There are a variety of factors you must consider to determine the amount of coverage you need. First, estimate the amount of debt, final expenses and other financial obligations you might leave behind. Also, think about your income and how the loss of it will affect your family. You want a policy that has a death benefit that covers those costs and leaves a financial cushion. Next, decide what kind of policy you want. There are several types of life insurance available. Base your decision on what you can comfortably afford and your current and future financial goals. Finally, carefully review all policy documents. A life insurance agent can provide clarity on any information or policy language you do not understand. If you have special considerations, do not hesitate to inform one of our team members.

Insurance is a smart investment. Getting the right policy is easier than you think. Call <number> for an appointment with an agent. Feel free to stop by <street address, city, state, zip> to discuss Nationwide coverage options in person.

Life Insurance Template 2

The addition of a new family member is an exciting experience. As a new parent, you probably have concerns about how you can provide financially for your family when you are no longer around. You might also have some financial concerns about how they will manage any debts that you leave behind. At <name of agency>, we understand the need to provide your new addition and loved ones with a financial safety net. Whether you already have a policy and are looking to adjust your coverage or this is your first-time shopping for life insurance, we can handle your insurance needs.

We work with Nationwide to provide friendly service and diverse coverage options to customers in <city>. We recommend speaking to a life insurance agent for assistance in getting the right amount of coverage for you and your family’s needs. There are several types of life insurance for you to consider, such as term, whole, universal and more. Choosing the right policy may seem overwhelming. Fortunately, <name of primary agent> and our other team members can go over options to help you find a solution that provides the amount of coverage that works best for you.

It is important for you to get insurance that matches your needs. If you are ready to learn coverage options, contact one of our agents at <number> to discuss them over the phone. You can also make an appointment or visit our office at <street address, city, state, zip> to meet in person. Our agent will be more than happy to evaluate your circumstances to help you get the right solution.

Life Insurance Template 4

No matter if you have a family, a spouse or are single, you need a life insurance plan built with the help of <name of primary agent> in <city>. Your plan is intended to provide you and the people most important to you with complete peace of mind, but you might be uncertain as to what kind of protection is best for your particular needs. Know that you have quick and easy access to professional help to ease your mental burden.

From knowing the amount of coverage you need to understanding how your medical history factors into your term or whole life insurance plan, there’s a lot of ground to cover. We sit down with you to get a full understanding of your present situation as well as anything you foresee coming down the road, such as the birth of a child or a shift in your finances. Our agents specialize in pairing you with the perfect protection and mental as well as financial security, and they make sure your plan always reflects your most current needs; just make sure you keep us in the loop on the latest developments in your life that might call for a change to your plan.

If you’re unsatisfied with your current life insurance protection, or if you’re getting insurance for the first time, do yourself a favor and work with a life insurance agent who cares. When you’re ready, we’ll be waiting for you at <name of agency> located at <street address, city, state, zip>. You’re also more than welcome to speak with <name of primary agent> directly by calling <number>.

Renters Insurance Template 4

Many renters in <city> share the same question: how much coverage is enough? Giving a standard answer to this question is difficult due to the fact that your needs vary depending upon the value of your personal items. Any potential risks associated with the property in which you live also factor into determining the ideal coverage amount. Our team at <name of agency> can help answer this question thanks to unique coverage benefits offered through our association with Nationwide.

An On Your Side® review is a thorough assessment of both your insurance needs as well as your current coverage. The main goal of this process is to determine whether or not your policy is actually providing the protection you need. Our insurance professionals can discuss what’s available through your current policy to determine where added provisions may cover gaps in coverage. Not only will an On Your Side® review show areas where you may be able to supplement your coverage, it also points to where money can be saved on premiums. Taking advantage of discounts and special benefits guarantees you the right coverage at the right price.

As <name of primary agent> can attest to, policy updates and life changes affect your coverage needs and costs going forward. Thus, the On Your Side ®review is conducted annually to ensure your policy remains in line with your current needs. Come see us at our <name of agency> office on <street name>, or simply call <number> to schedule a review.

Auto Insurance Template 1

Many terms associated with auto insurance can be confusing. For example, what does “comprehensive car insurance” mean? Get answers to questions, and much more when talking about insurance needs with <name of agency>. We work with Nationwide to bring you excellent service and coverage in <city>.

Speaking of coverage, you will likely need liability coverage. Also called property damage/bodily injury insurance, it assists in situations such as when there is damage to another auto or when someone becomes injured in a car accident. Comprehensive coverage provides additional protection for your vehicle. Whether a vehicle gets broken into, it is involved in an animal-related accident, or a weather event occurs, odds are good that it is covered. It means peace of mind with <name of agency>. As part of a commitment to an easy and smooth claims process and a rewarding client experience, the agency offers the Vanishing Deductible®. It is a program that rewards drivers for staying safe. Deductibles decrease based on the number of years of safe driving. Other offerings include uninsured motorist coverage, underinsured motorist coverage, personal injury protection insurance, accident forgiveness, and roadside assistance. If someone is in an accident and cannot operate the vehicle, rental reimbursement insurance helps with car rentals.

Give <name of primary agent> or another experienced agent a call today at <number>. Drivers can discuss options over the phone or in person. If an in-person appointment is made, the next step is to visit the agency at <street address, city, state, zip>.

Business Insurance Template 3

Safety and security — these are benefits that all small business owners crave. Yet as you already know, there are certain challenges inherent with starting and subsequently managing the day-to-day operations of a company. Having a sound business insurance policy in place helps to mitigate those challenges. <Name of agency> has all of the information needed to choose a policy through Nationwide — the insurer currently protecting more than 500,000 small businesses around the world.

Through an On Your Side® review, <name of primary agent> helps you determine which coverage options best suit your business. Given that every business has unique complexities, Nationwide goes well beyond expectations in providing insurance solutions perfectly suited to each individual business. While business liability insurance offers general protection to management, staff, and clients, you can further specialize such coverage against the threat of cyber-attacks or expand coverage through a commercial umbrella provision. Commercial property, equipment breakdown, and accounts receivable coverage offer needed protection for business assets. What about those events that can’t be anticipated? Protection is available through crime insurance, workers’ compensation, expanded business interruption coverage.

Such policies are readily available right here in <city>. The team at <name of agency> works collaboratively with you to find the kind of coverage that will guarantee your company’s protection. Safety and security are achievable, providing you have the right insurer backing you up. Call us any time at <number>, or simply stop by our office located at <street address, city, state, zip>.

Home Insurance Template 2

Whether you own your home outright or still have some time to go on your mortgage, home insurance in <city> is an important part of your financial security. At <Name of agency>, we work with Nationwide to offer protection against events such as water backup and theft. Moreover, our agency understands that your house is more than a space where you and your family exist. It is also where you live, love, laugh and play. That’s why our agency also helps you and your family in the case of covered losses. Our aim is for you to get back to life as usual as quickly as possible.

With <name of primary agent> or any of our other experienced agents, you can discuss your unique coverage needs in <city>. For instance, do you have large, or several, detached structures such as gazebos or pools? If so, you might want to have available higher limits in your coverage. Likewise, if you entertain others in your home frequently, you may want a higher limit, and perhaps a personal umbrella liability policy in the case of a guest getting injured on your property. The Valuables Plus® coverage insures high-priced items such as antiques, art and jewelry, and the Better Roof Replacement® program provides enhanced protection for your roof.

To learn more about the personalized programs, give <name of agency> a call today at <number>. Find out how to get discounts on your policies and how our agency gives clients no-hassle treatment. You can purchase a policy over the phone, or make an appointment to meet in person. Come visit the office at <street address, city, state, zip>!

Recreational Vehicle Template 1

Owning a recreational vehicle is a dream come true for many people. Your versatile vehicle or camper trailer opens up possibilities for travel and tourism that smaller cars and trucks simply do not. <name of agency> and <name of primary agent> want to help you enjoy your RV to the fullest. Whether you are towing a camper or travel trailer, or driving an RV, exploring this great country is more fun and more relaxing when you have the support of recreational vehicle insurance through the Nationwide family.

Recreational vehicle insurance is one of the most valuable forms of protection you can invest in. Covering liability, collision, and other important considerations, these Nationwide policies are designed especially with RVs in mind. Thanks to Nationwide’s robust network of agents and customer support services, you can plan your travels without wondering if you are leaving your coverage behind. This policy continues to work no matter where you go, so you can always be confident that your agent at <name of agency> is here to help even when your adventuring takes you far from <city>. Contact us at <number> to learn more about this policy.

We are also pleased to provide boat insurance and motorcycle insurance along with recreational vehicle insurance. Count on our agency for snowmobile insurance policies and coverage for ATVs and motorcycles as well. <name of primary agent> and other Nationwide team members are available to tell you more about these and other valuable forms of coverage. Contact us at <number> to learn more. If you are in the <city> area, visit our <name of agency> office today at <street address, city, state, zip>.