Shoebacca – Category Description

Tone/Voice:

• Download and refer to the Brand Voice Guidelines in Column F.
  • If there are not any Brand Voice Guidelines, refer to the company website to get a feel for the tone and voice.
• Descriptions should be written in a natural, conversational tone that describes the products and product benefits in each category.
• Do not talk about Shoebacca in 3rd person throughout the entire category description. For onsite content, we are not doing promotional ads, the descriptions are supposed to be about the specific brands and categories.
• When discussing a specific brand type, such as the Birkenstock New Arizona, always put that information at the top. Don’t discuss the overall brand of Birkenstock and throw in a little snippet of Birkenstock New Arizona at the very bottom. 
• Whenever possible, avoid using the word “will” and writing in future tense. The copy is stronger when you instruct the reader to do something now. For example:
  •  Good: As you hit the party, you will be the center of attention with a seven-point, fabric-covered foam crown that reaches for the stars.
  • Better: Hit the party in your seven-point, fabric-covered foam crown that reaches for the stars and be the center of attention.

For general category copy like men’s shoes, take a look at what DSW and Finish Line have done. Scroll all the way to the bottom of the page to view the copy they have: 
https://www.dsw.com/en/us/category/mens-shoes/N-1z141hwZ1z141ju 
https://www.finishline.com/mens-black-shoes

For brand page copy, DSW also shows a good example,
https://www.dsw.com/en/us/brands/birkenstock/N-1z141em?cm_xm=brands-20190207-featbrand1-d-birkenstock-birkenstock

Keywords:

• Use each keyword once.
• Bold keywords so client can easily spot them.
• Do not change keywords at all. For example: adding punctuation in between keywords such as “Shoebacca. Diadora” overrides the highly searched keyword “Shoebacca Diadora”.
• Spread keywords out in content, not all in same paragraph.
  • Ideal keyword placement is one in opening paragraph, one in body, one in conclusion.
• If anchor text and cross links are provided, include hyperlinks to appropriate phrases using the anchor text and corresponding URL in the special instruction column.
  • Please make sure to actually look at the cross link provided so you know where an appropriate location would be to include it within the content.
  • When two cross links are given, make sure to include both of them with the correct anchor texts.
  • Be sure to link the exact anchor text with the link provided. Do not change the anchor text at all or link to a different URL other than what is given.

Format:

• H2: Category Name
• Intro paragraph: Give an overview of the category. (approximately 3-4 sentences)
• Additional H2s and supporting paragraphs.

• Save the file as the client name in the sage header, followed by the category listed in Column D
  • ie: Shoebacca  – Mens Shoes
• Put Shoebacca – Category Descriptions in the subject line and send to [email protected].

The North Face

Dominate the rough terrain and mountainous trails with North Face hiking boots. Hit the trails without fear of uncomfortable feet or boots that won’t last the terrain. Take advantage of North Face’s reputation for one of the leading brands in hiking apparel. Don’t leave the house unprepared; keep your boots with you.

Hiking Technology

To master the trails, you need the right boots to accomplish the job. The North Face boots cradle your feet with advanced technology that allows you to keep proper foot alignment and position. When you’re adventuring through rough terrain, aggressive traction is necessary. These boots feature proven lug patterns that provide you with wet and dry traction. The rain and mud won’t stop you from entering your next big adventure.

Scale wet and dry surfaces with a pair of waterproof hiking boots. Breathable mesh keeps your feet cool and free from moisture while also ensuring no debris or dirt gets into your shoes. The soles grip all surfaces to avoid accidents. North Face mens shoes are as rugged as they are stylish.

Comfort Technology

With the North Face womens boots and North Face men’s boots, you never sacrifice comfort. The boots have designs that leave them equipped to handle all day on different types of terrain. Some boots come with an OrthoLite footbed and compression-molded EVA midsole. In addition to hiking boots, take advantage of comfort in your own home. With women’s and mens slippers, you are able to take the comfort of North Face and enjoy it throughout your evenings.

Do not be overcharged for boots for men or North Face womens shoes. At Shoebacca, you receive a price match guarantee. If you find it cheaper, the store will sell to you for that price. Likewise, expect to find a store with a generous return policy. If you aren’t happy with your shoe, simply return it. Your next adventure awaits.

Men’s Asics Running Shoes

Asics are a popular tennis shoe and athletic gear company. Athletic gear designs have to keep comfort, safety and fashion in mind for patrons. The Mens running shoes Asics include have a variety of style and color options. Likewise, consider what types of running shoe are best for your particular gait and run style.

Arch Type

Mens Asics takes into consideration arches. To run leaves your body under a great deal of stress when underprepared. Running shoes have to absorb the shock and leave your feet in comfortable cushioning with advanced technology for runners at every level. When you shop Asics online, you have a choice between several types of shoes that address a variety of problems.

Those with a high arch see a noticeable curve along the inside of the foot. Low arches, on the other hand, show most of the foot with little curve. The normal arch shows a distinct curve along the inside of the foot with a band that connects the heel and toe. To know your arch type will allow you to choose the best Asics for running.

Gait Type

To shop for Asics running shoes for men is to wear shoes that support your gait and behave as you run. If your heel strikes the ground and rolls inward, then you have overpronation. Flatt feet or low arches need a motion control shoe that stabilizes the body entirely. Medium arch shoes likewise have to roll inward slightly to absorb the shock. These low to medium arch shoes enhance stability as the best running shoes.

There is no point in a running shoe without durability. Meet your active lifestyle head on with a pair of Asics running shoes men count on. Don’t go without comfort for your feet, along with injury protection built into the shoe itself. Shoebacca offers a wide variety of Asics running shoe options at affordable prices with a price match guarantee.

Adidas Basketball Shoes

Adidas is a leading manufacturer of athletic wear. In the world of basketball, Adidas is a basketball lifestyle brand. Professional and amateur teams alike trust Adidas to keep their players safe from injuries and to provide comfort and cushion for the game. The right basketball shoe makes all of the difference.

The Science of Basketball Shoes

Are Adidas basketball shoes for men necessary for a good game? Your performance on the court matters. Don’t get left behind because of a bad pair of shoes. Basketball shoes are a category of their own. They are not running shoes and they are not sneakers. Instead, a pair of good basketball shoes protects you from injury. In basketball, ankle injuries are the most common. You can shop mens athletic shoes for a pair that prevents your ankle from rolling. Likewise, take leaps without worrying about the impact on your body. Jumps wear down your joints and spine. Basketballs shoes have impact absorption that protects your joints.

Mens basketball shoes designed by Adidas are breathable with Eva in the midsole to ensure stability. Rubber outsoles will keep the shoes from marking gym floors. Additionally, chose between varieties of outsole thicknesses. Outsole often indicates durability. Choose what’s best for you.

The Benefits of Online Shopping

For Adidas basketball shoes, shop for Adidas online. With Shoebacca, you receive affordable prices for premium quality shoes. Rely on a company that has strong customer service values and a price match guarantee on every order. You deserve to have shoes that hold up against your personal play style. Choose from a wide selection of styles, colors and let your personality speak out through your shoe. Online shopping gives you the opportunity to take advantage of the best deals and the widest selection. Adidas basketball footwear allows players to play hard and worry less about injuries. Play harder and smarter with Adidas.