Information
Last Updated: 8.16.18
Contact: [email protected]
- You are writing an on-site branded blog post for this client. Write as though you are the client, speak authoritatively, mention their name, but don’t make it too “sales-y” or promotional.
- Please make sure that any products or services you talk about are ones that the client offers and that anything you say about the client is accurate.
- Please refer to the website URL (column C), the company profile, or any additional information given in the special instructions column.
- Google to find information on the topic.
Target Audience:
The outdoor living customer they cater to is looking for top of the line luxury goods. The client wants to offer amazing resources to help the customer feel totally confident throughout the buying process. They offer design services in their showroom and would like the custom design experience to translate to online.
Top reasons why our customer is looking to shop for outdoor furniture:
1. Create a relaxing space that is an extension of their home
2. Entertaining
3. Grilling/BBQs
Tone/Voice:
- Peruse the client website for other blogs to get a feel for tone and voice.
Keywords:
- Use the keywords at least once. (if no keywords, pick a topic relating to their business)
- Try to get the primary keyword in the first paragraph; do so naturally if possible.
Format:
- Keywords
- Title
- Text.
- Use headers, bullet points and lists to break up the content and make it more readable.
- Bullet points and lists aren’t required (unless the client specifically requests them), but they are still nice to have if it makes sense.
- Use headers, bullet points and lists to break up the content and make it more readable.
- Include a call to action at the end of the article that links the information in the article to how the client can help (a relevant page on their site).
Add-Ons (Include ALL add-ons with these blogs):
Add-Ons DO NOT count toward your overall word count.
Meta Description: A 320 character description of what the article is about. Try to include at least one keyword. (http://submit.bkacontent.com/2016/11/08/ots-meta-descriptions-2/)
Title Tag: A secondary title for the article written. Optimal Format: Primary Keyword – Secondary Keyword | Brand Name (http://submit.bkacontent.com/2016/11/08/ots-title-tag-2/)
Social Media Post: An engaging snippet or hook about the article you just wrote. Cannot exceed 280 characters. Characters include spaces and punctuation. Try to include a hashtag when possible. (http://submit.bkacontent.com/2016/10/07/social-media-posts/)
Images: Special instructions will tell you the number of images to include, just go to https://depositphotos.com/ search for an image that is relevant to your article, and copy and paste the picture ID into your word doc at the top.
- Click “File Info” below image to see Image ID
Add-On Formatting:
Add-ons should be placed at the top of the article like this:
Meta Description: For a church to pursue new goals, external financing may be needed. Private Loan Stacking partners with affiliates to offer nationwide loans to churches.
Title Tag: Nationwide Loans Church Financing | Private Loan Stacking
Social Media Post: Private Loan Stacking and their affiliates specialize in #NationwideLoans, offering the funding churches need to move forward with goals.
Stock Image: File #49150998
- Save the blogs as the Blog Title
- Please put AuthenTEAK in the email subject line.
- Send completed articles to [email protected]