Biltmore Product Description Rewrites

Information about each product can be found by following the link provided and more information is provided in column L of this spreadsheet

Please put all descriptions for one block on one Word document.

Tone/Voice:

The Biltmore brand embodies the ideal of warmth and gracious hospitality extended to all; as stylish and welcoming today as it was a century ago. The estate embraces an eclectic blend of furnishings, architecture, and landscaping, all uniquely informed by the Vanderbilt family’s personal tastes and emphasis on hospitality.

• Authentic & Highest Quality This commitment to quality and to authenticity in our offerings—also drawn from george Vanderbilt’s inspiration—has created a legacy that encourages people to trust and rely on our brand.
• Hospitable Products in the Biltmore collection allow consumers to be reminded of the warm hospitality, gentle courtesy, and beauty they felt during their Biltmore visit.
• Gracious & Warm The tone used to describe Biltmore products should convey graciousness and warmth; as if a trusted friend is speaking to you. The manner is relaxed and confident, not formal or stilted. While the brand is rooted in tradition, the brand benefits convey a sense of timelessness and gentility.

Keywords:

• Use each keyword at least once

Format:

• Mention features, benefits, brand name in the copy
• Use capitals for “Biltmore House & Gardens”. – When referring to these locations without the word “Biltmore”, the words “house” and “gardens” are not capitalized.
• Use capitals for “Antler Hill Village & Winery”.

Layout:

• Product Name – copy/paste product name from column D of the Premium spreadsheet
• Item Number – copy/paste item number from column K of this spreadsheet
• Product Description
• Meta Description (if payout is $3.64)
• Title Tag (if payout is $3.64)

Add-Ons (Include a Meta Description and a Title Tag if the payout is $3.64 instead of $3.04):

Add-Ons DO NOT count toward your overall word count.

Meta Description: A 320 character description of what the article is about. Try to include at least one keyword. (http://submit.bkacontent.com/2016/11/08/ots-meta-descriptions-2/)

Title Tag: A secondary title for the article written. Optimal Format: Primary Keyword – Secondary Keyword  | Brand Name (http://submit.bkacontent.com/2016/11/08/ots-title-tag-2/)

Save your Word document as the Product Name of the first product in the block, then use a short dash, then the Product name of the last product in the block.

e.g. “Thinking Gargoyle Statue – Biltmore Sterling Silver Charm 2D”

Put Biltmore in the subject line of the email and send to [email protected]

Biltmore Reserve Cabernet Sauvignon North Carolina

170696

Biltmore Reserve Cabernet Sauvignon North Carolina is an award-winning robust red wine that is sure to delight. This full-bodied wine is handcrafted at the Biltmore Estate from the best Cabernet Sauvignon grapes grown locally in North Carolina. The rich, smooth flavor is highlighted by notes of wild cherry and a gentle smokiness that captures the true spirit of the Carolinas. The hints of leather in the wine call to mind the libraries of great estates like Biltmore. Aged for 14 months in American and French oak barrels, the wine features a rich bouquet of plum and black cherry. This Cabernet Sauvignon pairs beautifully with everything from a warm, hearty stew to North Carolina-style barbecue. It is the perfect wine to share with friends and family on any dinner occasion. Vintage: 2016, Residual Sugar: 0.4% (dry), Alcohol: 13.0%

Meta Description: Biltmore Reserve Cabernet Sauvignon North Carolina is a full-bodied red wine that features rich notes of black cherries and plum with hints of leather and smoke. Past vintages of this robust wine have won multiple awards.

Title Tag: Biltmore Reserve Cabernet Sauvignon North Carolina – Wine | Biltmore

Biltmore Wassail Spice Blend

027358

Savor the warmth of the season with Biltmore Wassail Spice Blend. The wonderfully fragrant Wassail Spice Blend captures the very spirit of traditional southern hospitality with an aroma that will warm your guests from the moment they step through the door. Delicious with everything from a glass of red wine to a hot cup of tea or cider, this seasonal treat will fill you and your guests with the joy of the holidays from the very first sip. A hot cup is perfect whether you are reveling in a holiday party or curled up in front of the fire. Created especially for Biltmore from the finest ingredients, the 16-ounce bag is perfect for sharing with those you love and is a great way to add a special touch to your next celebrations with friends and family.

Meta Description:  Add an extra special touch to your next holiday gathering with Biltmore Wassail Spice Blend. This delicious seasonal treat is great for sharing with friends and family.  The fragrant blend pairs wonderfully with tea, wine or cider and will fill your home with the warm aroma of holiday cheer and traditional hospitality.

Title Tag Biltmore Wassail Spice Blend – Seasonal Treat | Biltmore

ORN-BE-2018 LIMITED EDITION

189984

Created especially for the Biltmore Estate, the limited edition 2018 ornament features an ornate depiction of the Biltmore House decorated in all its holiday splendor with festive wreathes and garlands. The ornament is surrounded with a filigree frame that features crystal flourishes. Hung on a beautiful ribbon, this piece is sure to be a favorite on any tree. The frame of the ornament displays the year 2018 and the name “Biltmore,” which makes it the perfect gift to commemorate a trip to the Estate or to add a touch of southern charm to your collection. The ornament arrives in a beautiful gift box, ready to give to a friend or family member, although once you see how lovely this piece is, you are sure to want one for yourself. The ornament measures 4”x 3” not including the ribbon.