Tone/Voice: Casual yet informative with a bit of humor mixed in. Pretend that it’s your smart friend who you are glad you talked with because you learned something useful.

• Rymax prefers the term “rewards” rather than “prizes” as rewards is more in line with what they offer.

Keywords:

• Use keywords (if keywords are provided) at least once in the blog post, but not more than three times.
• Make sure the keywords sound natural.

Information Sources:

• Please refer to the website URL (column C), the company profile, or any additional information given in the special instructions column.   Peruse the client website for other blogs to get a feel for tone and voice.
• Use the topic or subject given in the special instructions column and keywords, if given, otherwise, choose a blog topic that fits within the context of the keyword phrases.

Format:

• Put the URL (if a rewrite) at the top of the article, then the primary keyword phrase, then the title, and then the text.
• Use headers, bullet points and lists to break up the content and make it more readable.
• As these articles will be on the client’s pages, no call to action will be needed.
• Please keep in mind, the client wants regular people to be able to read and understand these blogs. Please avoid overly long sentences and words that the average Joe might not know the meaning of.

• Save the blogs as Rymax – Article subject listed in column D (Rymax – How to deal with a toxic employee)
• Send article to [email protected] with HawkSEM in the subject line.

MOTIVATING YOUR TEAM – IN THE OFFICE AND ON THE FIELD

Being able to motivate your team can have its challenging moments. How do you keep your strategy fresh and engaging for your employees? Many employers are taking the same approach that they have been for the last 5, 10 or even 20 years…and employees are left uninspired and bored.

After reading about Anheuser-Busch’s approach to launching a new incentive-based sponsorship, we were reminded of two things: how important it is to stay innovative and ahead of the curve and how valuable the incentive industry is to all businesses alike.

Performance-Based Model

Anheuser-Busch’s model is built on incentives for performance on the field or court, as well as off it. For example, anytime a team or league that makes a playoff appearance or sees an increase in attendance, has an opportunity to earn additional sponsorship money and/or endorsements from Anheuser-Busch (A-B)! The reasoning behind this model is because the new generation of sports fans enjoys watching the game at home or with digital platforms. While live streaming the game may be a fan favorite, doing so is competing with the actual live experience. This means there are fewer fans filling the seats at events and fewer fans engaging with the sponsor. A-B understands how consumers are shifting their behavior and how important it is to stay connected with their audience, so they are seeking new ways to deliver to drive excitement around the live experience of games.

Behaviors and Trends

Like A-B, we understand shifting consumer behavior and trends and we understand the need to keep programs fresh. That’s why we make sure to offer the latest and greatest models of today’s most in-demand products. We’re ready to reward your employees with cutting edge technology products or top of the line luxury handbags. We have over 15,000 in-demand products available for businesses to offer their employees.

As stated by Joao Chueiri, VP, Consumer Connections at Anheuser-Busch, “compensation based on performance is very natural”. Winning a tournament and receiving a large endorsement deal is easily translatable into the office space. A motivated and top-performing employee deserves the rewards and recognition and that’s what we hope to bring to your business.

CAPTURING THE MILLENIAL PLAYER THRU INTERACTIVE EXPERIENCES

This week we exhibited in Las Vegas at the National Indian Gaming Convention (NIGA), so we thought we would take this as an opportunity to discuss the casino industry. The increased popularity in online gaming has created an interesting ongoing dialog about the landscape of gaming.

Millennials Defined

For example, let’s take the millennial population. They make up a large portion of the online casino player population. 40% of online gamblers are those between the ages of 21 and 34. This fact is not surprising as millennials are known to be the most connected and tech savvy generation. They grew up with technology and understand how to adapt to new products or services accordingly.

Moreover, millennials grew up with interactive games that usually involve skill mixed with visually stimulating graphics. They enjoy the online gaming experience because it is reminiscent of the video game experience. As millennials are moving into adulthood, their preferences remain the same. They are still seeking skill-based games that are interactive and have a social component. Therefore, when they do visit casinos, they tend to opt for games like blackjack or roulette, instead of a standard slot machine.

By 2020, online casinos are expected to reach $59 billion in internet gaming activity! How will this affect the physical casinos and what can they do to market themselves to a generation that craves instant gratification?

A Look Back

The older generation tends to prefer the slot machines with the simple push of a button and minimal socializing. As this generation makes up a solid portion of the casino industry’s profit, it’s critical that properties still cater to their preferences. However, at the same time, properties must find new ways to engage the millennial player.

Now is a crucial time for casinos to begin asking themselves these types of questions. Casinos need to elevate the slot machine experience for the next generation of gamblers. We know that millennials enjoy reminiscing, so properties should incorporate more video game style slots that are a mix of skill and nostalgia.

Loyalty Program Benefits

But there’s more they can do. Offering a loyalty program to your players can encourage more frequent visits to casino properties. Loyalty programs that offer the ability to accumulate points, both with play and through ancillary services, will increase spend and drive engagement both on, and off, the casino floor.

For a generation that insists on instant gratification and an interactive experience, player loyalty programs can serve as a great motivator for participation. Programs that offer in-person redemption events offering premium product rewards could be the thing that makes millennials put the phone down and engage with your property.