Information
Last Updated: 05.11.18
Contact: [email protected]
LA SEO is an boutique agency that provides SEO services for a variety of clients.
Terminix is one of their clients that offers pest control, and you are writing blogs for them.
- Target Audience:
Download the brand voice guidelines in the special instructions column. - If no brand voice is provided, refer to the client website to get a feel for the target audience.
Tone/Voice:
- Download the brand voice guidelines in the special instructions column
- If no brand voice guidelines are provided, refer to the company URL for the tone and voice.
Special Considerations
- Use the word “professionals” instead of “experts”
- “Pest control” is a specific category of TMX service. It is different from “wildlife control,” mosquito control,” or “bed bug control.” Do not use these interchangeably.
- We want to avoid safety claims. Also, re: disease: Remember, the potential for disease is just a threat from mosquitoes, but at Terminix, we control mosquitoes – we don’t control disease.
- We don’t want to go into too much detail about disease. In general, try not to focus on health hazards.
- Also don’t provide medical advice beyond seeing a doctor (e.g. don’t recommend over-the-counter ointments for insect bites).
- For medical facts such as bed bug allergies they wanted citations.
- Rather than “can carry diseases”, use the wording “can carry pathogens that may cause disease”
- Terminix doesn’t do free inspections (except for wildlife — and maybe bed bugs?) but does give free estimates.
- They don’t cover all pests, but a variety.
- We can’t call ourselves “the best.” We can say “one of the top” Also cannot guarantee that they can make a property pest-free — do not use the “pest-free” construction.
- Prefers “protected” rather than “safe.”
- Doesn’t like “exterminate,” prefers “pest control.”
- We can’t talk about insulation in regards to pest control. Our insulation service has no pest control benefits.Termites can damage (not destroy) a building’s structure, not its foundation.
- If you want to mention the guarantee, you’ll have to say “if the bugs return, your Terminix professional will come back at no additional cost” and use an asterisk with this disclaimer at the bottom:
- “If within 30 days after an inspection or treatment you aren’t totally satisfied, we will refund the applicable treatment or coverage charges, reimburse any prepaid services and cancel your plan.“
- Avoid the word tenacious
Keywords:
- Use each keyword at least once.
- Ideal keyword placement is one in opening paragraph, one in body, one in conclusion.
- If applicable, include cross links with anchor text listed in the special instructions (Column F).
- DO NOT include any links other than what is provided in Column F.
- DO NOT use stop words. Use the keyword exactly as it was given.
Format:
- Word the title EXACTLY as it appears in Column D on the spreadsheet, adjusting title case as necessary.
- ALWAYS include headers, lists and/or bullet points within the article.
- Include the company name and a call to action at the end of the blog
- Include a link to “contact us” page on website, and/or a phone number, or encourage readers to shop the company’s selection of products.
- Save as “Terminix – title.”
- Do not include special characters in the file name.
- Put LA SEO Branded Blog in the email subject line and send to [email protected].
- Enter the file name on the spreadsheet in Column M, exactly as it was saved.
*Please note: This example does not show cross links and anchor text. Check the special instructions to see if these are required or not.
THE MOST COMMON PESTS IN TEXAS & WHY YOU SHOULD HIRE A PEST CONTROL COMPANY
There has been an increase in reports concerning food contamination caused by pests. Every area has its own pests and pest problems. Some of the most common pests found in most of our homes are ants, cockroaches, rodents, and termites, while people in certain places also deal with spiders, scorpions, millipedes, and more. These are the same common pests you may be dealing with in San Antonio and the surrounding areas in Texas. If that is the case, in order to eradicate these pests from your home or property, you will need to call the San Antonio pest control professionals.
Here are some common pests found in our homes and properties:
Ants: There are many types of ants that can be found in homes. Ants love sugar, and where there is sugar, sweets or foodstuffs laced with sugar, there you will often find ants. Most ants are tiny and harmless, but they are annoying and unhygienic, especially when they get into your food. Once they find access to your edibles, they come in vast numbers. Some species like the fire ants can be dangerous, with stings that can cause inflammation and pain.
Bed Bugs: These awful insects hide in seams of mattress, waiting to suck your blood while you are asleep on the bed. Once they get into your home, they are not easy to eradicate.
Cockroaches: These cockroaches could be found in most homes and multiply at a terrifying rate. Cockroaches are unhygienic and can carry pathogens that spread diseases, as they love to hide in dark, damp places like drains, septic tanks, etc. They come out in the dark searching for food. Do-it-yourself cockroaches pest control is not effective as you can’t see them during the day and they hide in cracks and crevices that are hidden.
Rodents: Rats and mice are unhygienic and may spread diseases. They can be carriers of fleas, lice, ticks, and etc. and they urinate and defecate all over the place. They spread diseases and are fast breeders. They are not easy to trap and they can easily squeeze through very small gaps.
These pests and many other have to be eradicated or else when they multiply and increase in numbers, they can be hazardous to our health. For our own safety and for the safety of loved ones and the community, it is the responsibility of everyone to keep their properties clean and leave no breeding ground for these critters. Pest control pros have the experience and the best methods for keeping your premises secured against pests. Protect your home and family!
*Please note: This example does not show cross links and anchor text. Check the special instructions to see if these are required or not.
5 Of The Most Prevalent Pests In Tampa, Florida, & How To Treat Them
Florida is home to a variety of interesting animals, which is great until some of those critters decide to invade your house. Here are five of the most common pests in Tampa and what you can do if they decide to move into your home:
- Termites: If you are seeing insect wings on your window sills and small holes in your wood, your home may have fallen victim to termites. These sneaky critters feed on wood and can severely damage your house’s structure before they catch your attention. If you suspect termites, call pest control as soon as possible.
- Ants: Like termites, ants can also burrow into wood. However, ants will also go after your food supply and can contaminate foods high in sugar, including fruit. Also, some species, like fire ants, have a painful bite that can be irritating to humans.
- Bees and Wasps: Bee and wasp stings can cause a lot of pain to humans and animals. While both bees and wasps are important for the ecosystem, they should not be living in your home.
- Spiders: Because spiders eat insects, they are not the worst pest to have around. However, Tampa is home to a variety of spiders, including the infamous brown recluse spider with a venomous bite that can be dangerous to humans. If you are dealing with a spider infestation in your home, you should call an exterminator.
- Cockroaches: The cockroach is one of the most common pests worldwide. Cockroaches can spread disease and are generally unpleasant.
If you suspect a pest in your home, you can enter “pest control company near me,” or “exterminator Tampa” into your favorite search engine to find a list of local professionals. Once you have a list of companies, you can compare services, prices and reviews to help ensure that you choose the best exterminator available.
*Please note: This example does not show cross links and anchor text. Check the special instructions to see if these are required or not.
4 Ways Mosquitoes Can Be Harmful To Your Health & Why You Should Treat Them With A Professional Mosquito Control Company
One of the biggest annoyances of the spring and summer seasons are the bugs that come out and bite you. Of these, mosquitos are among the worst, and for more reasons than their itchy bite. Mosquitoes live in a variety of environments, particularly near standing water, and typically become a nuisance during warmer weather. Here are four ways that mosquitoes can be harmful to your health and why you should not wait to call a professional pest company for a pest control mosquito treatment:
- Mosquitoes Can Carry Infections: These insects can carry infectious pathogens, such as the Plasmodium parasite that causes malaria and the Zika virus. Once a mosquito bites an infected individual, it can potentially spread that infection to anyone else it bites.
- They Spread Animal Diseases: Mosquitoes can spread animal diseases to humans. One good example is the West Nile Virus. The virus traditionally affects birds but can be passed on to people when a mosquito bites an infected bird and then a human.
- They Bite Multiple Times: While a honeybee can only sting once, mosquitos often need multiple meals to fill up with blood. This means they can bite a series of people, spreading any diseases they carry, or they can bite you multiple times, increasing your chances of picking up whatever infectious agents the insects carry.
- People Have Differing Mosquito Allergies: The itchy bump that often remains after a mosquito bite is a reaction to the proteins in mosquito saliva. A few people are highly allergic to this saliva and may experience more serious symptoms such as hives, bruising and inflammation.
If mosquitoes are a problem in your area, you should wear long sleeves and insect repellent during the warmer months. You can also protect your home from mosquitos by calling a mosquito control professional for a treatment.