Information
Last Updated: 7.10.2018
Contact: [email protected]
Hexater is a WordPress Marketplace where people can buy customized themes for their website. They are starting a blog that provides helpful information that often references the themes on the Hexater website. They don’t want this to be basic copy, rather they want it to be engaging, insightful and most of all helpful. That’s why i’m considering these Specialty Blogs and paying out more for them (5 cents per word). Think https://www.digitalmarketer.com/blog/ only not quite as good. 🙂 They want these between 300-600 words. You’ll input the word count in column S on the web page sheet AFTER you’ve written the article.
- Please make sure that any products or services you talk about are ones that the client offers and that anything you say about the client is accurate.
- Use the url for relevancy and as a jump off point. Make sure to do your own research and make the piece its own.
- Make sure all sources of information and statistics are credible and well-known.
Target Audience:
Digital savvy people that own or make websites using WordPress. Digital marketers or digital marketing agencies that build websites would be a key target audience.
Tone/Voice:
- Conversational
- Write in 1st person as if you are the company. Since these are going on their actual blog, you can speak more fluidly of how Hexater’s services can help.
Format:
- Put the Title at the top and then the text
- Use H1 formatting for the title and use H2s for each header. Include bulleted or numbered lists as necessary
- Link back to themes or pages on Hexater a few times per blog.
- Select the appropriate word count from the drop down in Column S on the writing sheet when putting in your title.
- Saving as “Client Name – Title”
- Send to [email protected]