OMG Meta Style Guide

by | Mar 16, 2018 | Uncategorized | 0 comments

Information

Last Updated: 7.10.2018
Contact: [email protected]

We will be writing Meta Titles and Descriptions for varied clients of OMG Commerce. These are simple, quick, and painless — just follow the instructions in the style guide to stay on track.
Voice:

 

 

 

 

 

 

  • These should be written with professional tone, mirroring the voice used in the content found on the URL in Column C

Writing Process:

  • Using the URL in Column C to gather information about the page you’ll be describing. Refer to the accordion below to correctly construct a Meta Title and Meta Description that includes the keyword given.
  • You may save all of the meta titles/descriptions in your block on one Word document. Just be sure to submit each meta title/description separately in the submission form

Format:

  • URL
  • Keyword
  • Meta Title
  • Meta Description
  • If you are just writing a block of meta titles/descriptions with no additional content, please save your descriptions all in a single Word document.
    • Save the article as the first OMG Meta – Company Name
      • Ex. “OMG Meta – GemPacked”
    • Please put the OMG Metas (column A on the blue header) in the email subject line. – Include order #, if applicable

http: //summitfacial.com/

Oral Pathology

Meta Title:

Your Experts in Oral Pathology | Summit Facial

Meta Description:

Certain symptoms in the mouth and jaw may indicate the existence of oral cancer or other serious diseases. Summit Oral & Maxillofacial Surgery has a staff of highly-trained surgeons who specialize in oral pathology. They can examine these abnormalities to find the cause and determine the proper course of treatment.

Meta Title Guidelines

Meta Title:

  • Meta Title tags—technically called title elements—define the title of a document (basically a super short version of the article title). Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page.
  • Meant to be an accurate and concise description of a page’s content. This element is critical to both user experience and search engine optimization.
  •  Example of how a title tag looks on the search engines below:title-tag-titlebar

Keywords:

  • Try to incorporate the primary keyword if possible.

What they should look like:

  • Optimal Format: Alternate Title Using Primary Keyword | Brand Name
    • ex: “20 Call to Action Examples | BKA Content”
  • Should typically be about 50-60 characters
Meta Description Guidelines

Meta Description:

  • Meta descriptions show up on search engines to describe the page listing being shown (basically telling the user in 320 characters what they will find on that page).
  • Each description should be appealing and interesting  to readers, otherwise even a highly ranked page won’t perform well.
  •  Example of how a meta description looks on the search engines below:

  • Basically, the Meta description should describe the content you have written in an informative and concise manner.

Keywords:

  • If multiple keywords are provided use them once within the meta description (max 2 keywords per meta).
  • If only one keyword is provided, use it once within in the 1st sentence.

Format:

  • Meta descriptions should be 2-3 sentences long, but should not exceed 320 characters.  Characters include spaces and punctuation (simply highlight your description in word, left click the word count at the bottom of the page and a new text box will pop up that will show you characters with spaces).
  • Do not include a phone number or address unless requested in the special instructions