Rio SEO – O’Reilly Auto Parts

by | Mar 6, 2018 | Uncategorized | 0 comments

Information

Last Updated: 3.6.2018
Contact: [email protected]

We are helping to build on-page content for O’Reilly Auto Parts, a huge chain of auto part stores that stretches across the U.S.

  • Landing pages are usually the first interaction a company has with its customers. The content should contain specific information that positions the company as experts in the industry. Consumers can see right through fluffy content with no substance and will likely judge a company based on its copy.  Take the time to research the company and its services before starting to write so we can represent those companies effectively.

Target Audience:
The everyday consumer looking for auto parts.

 

Tone/Voice:

Conversational but informative and professional.

Keywords:

  • Please use keywords at least once. If possible, use a keyword in the first and last paragraphs of the content.
  • You are allowed to use connecting words within keyword phrases if necessary to improve flow.

 

Process:

  • You will be helping to create some templated copy for O’Reilly Auto Parts Store locations. What you write will be used for several stores, and the client will simply trade out the names of the location to be more specific to each store. Please include verbiage about auto parts categories, products, etc. by researching their main website.
  • Here is the basic content they provided to give you a jumping-off point:
    • “Your local ~city~ O’Reilly Auto Parts store is one of over 5,000 auto part stores throughout the U.S. We carry the batteries, brakes and oil you need and our professional parts people can provide the advice to help you keep your vehicle running right.”
  • Please use the following websites as reference:
    • https://www.oreillyauto.com/
    • https://en.wikipedia.org/wiki/O%27Reilly_Auto_Parts
    • https://locations.oreillyauto.com
  • Mention a specific location a couple of time within the copy to allow the client a placeholder within the text.
    • Ex: “Whatever you need to keep your ride running smoothly, you’ll find it at your local ~city~ O’Reilly Auto Parts store.”
    • Note: Please bold each instance of the placeholder ~city~

 

Format:

  • Reference URL
  • Keywords
  • Page Name
  • Body Content
    • Include Call to Action
  • Please save the page as the company name found in the green header bar on the spreadsheet, followed by the page name.
    • ex. “Rio SEO – DMV – Drivers Ed Schools and Training in Springfield Massachusetts”