Information
Last Updated: 6.28.16
Contact: “insert account manager email here”
Caz4Help is an agency that helps various clients grow their online presence. You are writing social media posts that will primarily be used on Facebook, but some may be used on Instagram, Twitter, and Google My Business as the client sees fit.
Target Audience:
Refer to the client URL listed in the tan bar to get a feel for the target audience.
Tone/Voice:
- Refer to the client URL in the tan bar to get a feel for the tone and voice.
Keywords:
- If listed, use each keyword or hashtag once.
- If no hashtag is listed, you can create your own.
Format:
- Posts should be about 50 words, but should not exceed 280 characters (including spaces).
- You have some creative latitude here, and the content should be more entertaining and engaging.
- These should be value-added posts and can include links to articles, popular relevant videos, infographics, news, etc.
- If you link to external sources, make sure they are REPUTABLE websites such as Huffington Post, etc. (See Example 1)
- DO NOT link to a competing website.
- Anything that sounds generic or canned will be returned for revision.
- Include a shortened link in EVERY post to the corresponding URL for the keywords.
- The URL in Column C directs you to the home page. From there select the page that represents the service you are writing about. (Example: clientsite.com/replacementwindows)
- Copy the corresponding URL
- Go to https://bitly.com/
- Paste the URL into bitly in the upper right and it will give you a shorter url to use in the post.
- Save the article as “client name – Social Media Posts – number range found in special instruction.”
- Example: Performance Rehab Associates – Social Media Posts – 1-5
- Put Caz4Help in the subject line and send completed articles to [email protected].
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Note: Links should be shortened using Bitly. The last example link was not shortened so it’s easy to see it links to a specific page on the website.
Note: Links should be shortened using Bitly. Example links were not shortened so it’s easy to see they link to different pages on website.
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