CVS Style Guide

by | Feb 7, 2018 | Uncategorized | 0 comments

Information

Last Updated: 9.20.2019
Contact: [email protected]

For this project we will be developing landing pages for CVS Pharmacies, a national brand of health and drug stores based in Rhode Island.

  • The client wants the content to be localized, so the pages must contain specific geographical content for the city.

 

Brand Voice Guidelines:
  • Tone should be conversational, caring, credible and confident
    • However, try to be as clear as possible. On the spectrum from “cute” to “cut and dry,” lean more towards “cut and dry.”
  • Write in 1st person, as if you were the company.
    • Pro Tip: To change it up from time to time, use phrases such as “our pharmacy” or “our store” instead of simply “we” or “us.”
  • When referring to CVS, always use “CVS Pharmacy®”
  • When referring to ExtraCare® or MinuteClinic®, always use the registered symbol ®
    • (To create the registered symbol ®, please hold down CTRL+ALT+R)
      • NOTE: if done any other way, it sometimes comes out incorrectly in the HTML.  When you convert it over, make sure that your registered symbol shows up as “&reg” in the code, not “&Ograve.”
    • Never pluralize these brand names. (incorrect: “MinuteClinics”)
  • Use sentence case on headers
    • Ex. “Convenient operating hours”
  • Do NOT use the Oxford (serial) comma.
  • Instead of saying “log on,” use “sign in.”
  • Include paragraph for CVS prescription delivery services.
  • For any locations with an Optical department, include a paragraph for CVS Optical: https://www.cvs.com/optical/ 
  • Do NOT include content for In Store Pickup services at this time.
  • All non-Target locations should include retail offerings, even if ‘retail’ is not listed as a store service.
Page Format:
  • Page URL 
  • Page Title (using H1 formatting)
  • Body Content
  • End the page with a “Call to Action” that summarizes the information and instructs the reader to contact the company
    • For specific location pages only — Please include the store’s phone number in this format: “888-888-8888”
      • Ex. “541-48-9752”
General References you can use as you write:
  • https://www.cvs.com
  • https://en.wikipedia.org/wiki/CVS_Pharmacy
  • https://en.wikipedia.org/wiki/CVS_Health
  • https://cvshealth.com/newsroom/press-releases/cvs-pharmacy-prescription-delivery-now-available-all-locations-nationwide
  • https://www.cvs.com/content/pharmacy/rxdelivery

This section is to help you decipher the CVS language, so you know how to talk about store services accurately in the article.

  • MinuteClinic® is a walk-in clinic provided in-store. They are staffed by nurse practitioners or physician assistants who can diagnose and treat illnesses, injuries, or skin conditions, administer vaccinations, screenings and physicals, and write prescriptions. No appointment is needed. https://www.cvs.com/minuteclinic/services?WT.ac=MC-Home-Badge1-services
    • Offer flu shots and other immunizations to children as young as 18 months in most states, as nurse practitioners are present and can administer them.

Note: Some immunizations (including flu shots) can also be provided at Pharmacies that don’t feature a MinuteClinic, but they mainly administer to adolescents, adults, and seniors. These immunizations will be administered by an immunization-trained pharmacist. This pharmacy can be considered a walk-in clinic for immunizations only.  

  • Flu Clinic is an offsite service a pharmacy can provide to businesses or community centers, with no service fee (these are not in-store services.) Customers only pay for shots and administration. https://m.cvs.com/immunizations/flu/clinics

 

  • In-store Pickup refers to the ability to order additional grocery or shopping items online (outside or including a prescription), and pick it up in store. This full in-store pickup option is limited by location, but all RX locations offer online refills of prescriptions.
    • 4/15/19 – DO NOT include any In-Store Pickup services at this time.

 

  • Optical or Audiology
    • If “optical” or “audiology” is listed in the store type/services column, please dedicate an entire paragraph to the service and include the following terms in the associated heading: 
      • Optical– Heading as follows: Optical Center in “Location” (ex. Optical Center in Rockville, Maryland)
        • Paragraph dedicated to discussing what this is, the services we provide, audiences supported by our services, and the benefits of our services. “Optical Center” should be the keyword that’s woven throughout this paragraph.  
      • Audiology — Heading as follows: Hearing Aid Center in “Location” (ex. Hearing Aid Center in Rockville, Maryland)
        • Paragraph dedicated to discussing what this is, the services we provide, audiences supported by our services, and the benefits of our services. Although the heading is “Hearing Aid Center,” “audiology” should be the keyword used within this paragraph.

For most store types, you can use this formula to create your title for the CVS Page you are writing (always in H1 formatting):

————————————————————————————————————————–

CVS Pharmacy® & Drug Store at (insert full address from URL)

  • ex: “CVS Pharmacy® & Drug Store at 4301 E Virginia Avenue in Glendale, CO 80246”

————————————————————————————————————————–

If your store type does not have one specific address, it is considered a “city page“, and should use this format:

CVS Pharmacy® & Drug Stores in (insert city, state from URL)

  • ex: “CVS Pharmacy® & Drug Stores in Glendale, CO”

————————————————————————————————————————–

If your assigned store type says “Target” in column E of the spreadsheet, use this format instead:

CVS Pharmacy® in Target at (insert address from URL)

  • ex: “CVS Pharmacy® in Target at 110 W Meadows Drive, Glenwood Springs, CO 81601”

 

Please create a high-quality landing page that describes some of the features and services offered in the particular locations or cities you are assigned. They’d like as much location-specific information as possible, so use our example articles to get a feel for what they’re looking for. General keywords to use when applicable to location: pharmacy, drug store, cosmetics, passport photo, walk-in clinic

  • Use each keyword at least once, if applicable to your location (check Columns E and F of spreadsheet for store type and services.)
    • Double check whether or not services given as keywords (drug store, cosmetics, passport photos, walk-in clinic) are offered at each individual location. If they are not, please do not use them as keywords.
    • For example, if your store type does not say “retail,” there will not be a cosmetic counter.  A “retail” store would be a full, independent store, whereas something inside of a Target may only be a pharmacy pick-up counter.
    • If photos are listed, assume they can do passport photos.
    • Both “MinuteClinic®” and “immunizations” indicates that the store has some sort of walk-in clinic (see “Store Services tab for more info on this)
    • Flu Clinics are off-site services given to business or community centers

  Break up the content using bullet points and headers.

  • All headers should have H2 formatting, and use sentence case.
  • Try to make each header clear, and include a relevant keyword if possible.
    • Bad example:  “Come on in” should be: “Come on over to our pharmacy”
    • “More fun online”  should be: “Shop Online For Beauty and Health Products”
    • “A place for tourists and locals alike” should be: “An All-Encompassing Pharmacy For Every Need”
    • “Our x” (e.g. Our photos, Our services) should be: “Photo Services,” or “Pharmacy Services”
    • “Our doors are always open” should be: “24-Hour Pharmacy”

  Please refer to the following items within each page (if applicable to the location):

  • transferring prescriptions through our mobile app
  • managing automatic refills
  • personal CVS.com account
  • ExtraCare® rewards
  • photo printing, custom prints
  • From time to time, refer to the Plan B pills that CVS offers. Please treat this topic carefully and positively. Use this link for more information: https://www.cvs.com/shop/plan-b-one-step-emergency-contraceptive-tablet-prodid-876669
  • also, where possible, use phrases such as “pharmacy near me” or “drug store near me” once in the article.
  • Prescription Delivery (applicable to all locations)
  • Include the appropriate hyperlinks outlined in the next section of this style guide.
  • End with a call to action — and include the telephone number, if it is a location page.

  Notes:

  • Please do not refer to “curbside pick-up service,” as this service is currently being phased out in some locations.
  • Please do not refer to the store hours unless it is a 24 hour store.
  • Please do not mention other stores in the area, unless you are referring to the Target that houses the CVS pickup counter.

It’s imperative that we use the appropriate anchor text and associated link, so please follow these guidelines in doing so: In total, you will create 4 links on each page (unless it’s a specific location that has a phone number, then the page should have 5 links):

  List of Approved Anchor Texts and Links:

Save each page as the company name found in the green header bar on the spreadsheet, followed by the Store ID.

  • ex. “CVS – 16929”

Send your articles to [email protected] with “CVS” in the subject line.

After the article is complete, convert and submit your content:

  • Copy and paste the content into this free online converter
    • Use CTRL + V to paste content
    • Click on HTML
    • DO NOT click on “clean”
  • Copy and paste the URL, Store ID, and HTML text into the submit form (found in Column F of the green header).
    • Double check to make sure no extra text was added to to the end of your document. (see below)extra text

https://www.cvs.com/store-locator/cvs-pharmacy-address/1622+Third+Avenue+Btwn+91st+And+92nd+St-New+York-NY-10128/storeid=2036

CVS Pharmacy® and Drug Store at 1622 Third Avenue, New York, NY 10128

 

Without a reliable place to go for your grocery and pharmaceutical needs, meeting the demands of daily life in New York City can be anything but a walk in the park. Fortunately, all it takes is a short walk from the park (Central Park, that is) to arrive at CVS Pharmacy® at 1622 3rd Avenue. Here, you get access to a wide array of products and services every busy New Yorker needs. You’re invited to come on down and join our growing family of local customers.

 

The drug store solutions you need

 

What exactly can you find here? A better question may be what you won’t find. The wide assortment of grocery products makes CVS Pharmacy® the ideal alternative to avoid the madness you often encounter at big-box grocers. You can find everything you and your family need to get through the week, available 24 hours a day. Are you a SNAP participant? You can use your EBT card here to pick up your qualifying products. While you’re here checking items off your weekly grocery list and exploring our Extracare® rewards, don’t forget to stock up on other essentials such as:

  • Cosmetics and skin care products
  • Gifts and greeting cards
  • Seasonal items

When you visit the location on 3rd Avenue, you quickly discover that we’re much more than just your average drug store. For example, if you find yourself in need of a passport photo, our team can help. The photo center also offers photo printing as well as custom prints.

 

Here for locals and visitors alike

 

Who would have known that there was a one-stop-shop for nearly everything you need tucked neatly between 91st and 92nd St.? Ask anyone who calls Yorkville, Harlem or Manhattan home, and the person will tell you that’s just what CVS Pharmacy® is. Countless locals rely on the store to keep their refrigerators stocked and their medicine cabinets full. Or, if you’re visiting from out of town, find common odds and ends that vacationers or business travelers so often find themselves in need of. Plus, our efficient location just east of Central Park makes the store easy to find.

 

Your friendly neighborhood pharmacy

 

CVS Pharmacy® offers an extensive assortment of over-the-counter medications as well as access to prescription drugs at the pharmacy. You’re also free to set up a personal CVS.com account and use the mobile app to manage automatic refills and transfer prescriptions.

Our close proximity to Mount Sinai Medical Center makes the pharmacy the perfect place to pick up your prescription immediately following your appointment with your doctor. Our friendly and professional pharmaceutical team stands ready to fill your prescription and answer any questions you may have about its proper usage. As an added bonus, you can get vaccinations for when you need your annual flu shot, or your kids need to get their shots for school. The counter is open late until 9:00 pm during the week for your convenience.

 

Come on over to our pharmacy

 

Don’t wait until you find yourself needing milk during the early morning hours or immediate access to a prescription to treat your illness; choose CVS Pharmacy® on 3rd Avenue as your preferred stop for the quick solutions to life’s little problems. You can find our employees here at any hour of the day on the corner of 91st and 3rd. Call 212-876-7016 for driving or walking directions.

https://www.cvs.com/store-locator/cvs-pharmacy-address/9800+Se+Washington+St-Portland-OR-97216/storeid=16757

 

CVS Pharmacy® in Target at 9800 SE Washington Street in Portland, OR 97216

 

It’s a busy day, and the last thing you want to think about is when to update your prescription, when to pick it up and how much time you have to get from work or home to the SE Washington Street location. That’s why at CVS Pharmacy®, we do everything we can to take the hassle out of filling your prescriptions by offering convenience at your fingertips.

 

Convenient location in Target

 

Where Interstate 205 meets SE Washington Street, you’ll find us settled squarely in the heart of Mall 205, not too far from the Home Depot store. With our location in one of Portland’s most popular shopping destinations, you’ll always know where to find pharmacies near me when you need it most.

 

Everything you need in one pharmacy

 

A trip to a CVS Pharmacy® doesn’t have to take you out of your way when everything you need is waiting for you in the mall’s more than 40 stores and extensive food court. Make a day trip out of shopping the mall to find everything you need for home improvement, decoration, fitness, footwear, fashion, cosmetics, entertainment and much, much more. We’re there for you whether you’re stopping by for a prescription or just need a little antacid from the pharmacy to cover a few poor decisions made at the mall’s food court. We also offer immunizations.

 

Across the street from Adventist Medical Center

 

No one likes a trip to the hospital, but it’s convenient to check out with your pharmacy right across the street, so you can fill your prescriptions and head home. We make prescription management easy with both our CVS Pharmacy® app and CVS.com online prescription account management services. Link all of your pharmaceutical information under one account with simplified tracking, refills, transfers and drug information management.

 

Open when you need us most

 

There are few things more stressful than trying to fight through rush hour traffic on your way to or from work to get your prescriptions before closing, only to show up right as the door locks, your empty prescription bottle in hand and no idea how you’ll make it to the next day. We want to make sure that never happens to you, which is why we’re open seven days a week with 12 hours of store availability on weekdays.

No matter your schedule, we want you to have the time to manage your medications stress-free. We are there to help every step of the way so that once you arrive at our pharmacy we take the worry out of pickup and help answer any questions you may have.

 

Get ExtraCare® rewards

 

Are you an ExtraCare® rewards member? With our ExtraCare® app, you can save up to three times what you would spend just by linking your card to the app. Sign up with our mobile app, and stop by the store today to discover the many ways you can save not just money but your time, effort and health. Give us a call at 503-252-5934.

https://www.cvs.com/store-locator/cvs-pharmacy-locations/New-York/New-York

 

CVS Pharmacy® & Drug Store in New York City

 

With the hustle and bustle of New York City, you need a dependable pharmacy where you can get all your health, personal care and household needs taken care of. Your neighborhood CVS Pharmacy® is that place. Our locations are all across the Big Apple to make sure you get everything you need no matter where you are. There’s no reason not to make CVS Pharmacy® in New York City your trusted drug store.

Serving all of New York City

 

Whether you’re at the southernmost tip of Lower Manhattan or in Harlem, there’s a CVS Pharmacy® right near you. Earn Extracare® rewards by shopping our drug stores in the following communities:

  • Battery Park
  • Wall Street
  • East Village
  • Greenwich Village
  • Stuyvesant Town
  • Gramercy Park
  • Midtown
  • Hell’s Kitchen
  • Upper East Side
  • Upper West Side
  • Harlem

You can also easily manage automatic refills if you create a personal CVS account or transfer prescriptions with our mobile app.

A pharmacy you can depend on

 

Every CVS Pharmacy® you go to has a pharmacist and pharmacy team that is dedicated to getting you the prescriptions you need quickly and accurately. Many of our locations have 24-hour pharmacies so you can pick up your medications at any time. Our trained New York City pharmacists also administer vaccines for everyone in the family, from teens to seniors.

Experience the convenience of a walk-in clinic

 

Plenty of our stores in the city are equipped with a walk-in clinic called MinuteClinic®. You can walk right in and get the care you need to stay healthy. Our physician assistants and family nurse practitioners conduct physicals, screen and monitor for chronic conditions, and diagnose and treat illnesses, injuries and skin conditions. Here are all the benefits of our walk-in clinics:

 

  • Open every day
  • Most insurance plans accepted
  • No appointment needed

 

Find a MinuteClinic® in New York City from 298 Mulberry St. in Greenwich Village to 130 Lenox Avenue between 116th and 117th St. in Harlem.

Everything you need, right where you need it

 

Your nearest CVS Pharmacy® has its shelves stocked full of all the products you need, including vitamins, over-the-counter (OTC) medications, adult care items, personal care products, cosmetics, groceries and household items. In New York City, you know how important it is to have everything you need within walking distance. Just stop by your nearest CVS Pharmacy® to pick up your everyday essentials.

Print photos and more

 

At CVS Pharmacy®, you can easily print the photos you have on your camera or phone. Get square prints, collage prints, wallet prints, framed prints, custom prints, glossy posters and matte posters. At select locations, our professional photo technicians can take your passport photo to adhere to strict federal regulations.

Find your nearest NYC CVS Pharmacy®

 

Are you ready to stop at CVS Pharmacy® the next time you need something? It’s easy to find which store is closest to you. Simply check out our New York City store locator to determine what location you will call your own. It contains a full list of all our stores in the area with details, directions and contact information.

CVS Pharmacy® & Drug Store at 2970 Hempstead Turnpike, Levittown Shopping Center Levittown

 

For friendly service and the items you need to make it through your day all under one roof, look to a major retailer with a small-town feel. Located along the Hempstead Turnpike, CVS Pharmacy® in the Levittown Shopping Center is a neighborhood staple.

 

Our pharmacy services are focused on you

 

New Yorkers lead busy lives, and we’re here to help. Your Levittown CVS Pharmacy® has everything you’d expect with some added perks that will make us your first choice for all your medication needs. Coming from your doctor’s office with a new prescription? Simply drop it off at our pharmacy counter and get all your shopping done in our retail store while we fill it. In a hurry, with no time to shop? Our drive-thru pharmacy makes it easy for you to get your medicine and be on your way, fast.

 

When you combine our already reliable services with the mobile app and your personal CVS.com account, you’ll experience great additional options in the palm of your hand. With our mobile app, you can:

 

  • refill your prescriptions
  • track your orders
  • transfer prescriptions
  • receive alerts when your prescriptions are ready
  • apply ExtraCare® rewards

 

Your partner in preventative health with immunizations at our walk-in clinic

 

As your neighborhood drug store, we’ll undoubtedly become your go-to place for cold and flu medicine, heating pads for aches and pains, emergency Plan B contraceptive and adhesive bandages for all those little injuries. But did you know that the CVS Pharmacy® in Levittown can also help prevent future ailments? We offer standard immunizations in our store, and your business can even take advantage of our offsite flu clinic services to improve your overall workplace immunity.

 

Trust your most precious photo memories to us

 

For the best place in Levittown for high-quality photo prints and expedited same-day service, look no further than our in-store photo center. Order prints online or use the mobile app and take advantage of promotional offers and discounts. We can also do passport photos and create a variety of photo gifts, from photo books and calendars to décor and drinkware, so you can share your best moments with family and friends.

 

Optical Center in Levittown, New York

 

To help you avoid the hassle of a separate trip to the optometrist’s office, there’s an Optical Center conveniently located in the CVS Pharmacy® in Levittown. Whether you have an appointment or are a walk-in customer, a Doctor of Optometry will give you the care and attention you deserve with an eye health check, contact lens evaluation or a new prescription for your glasses. At the Optical Center, you’ll enjoy extra savings with free adjustments, cleanings and fittings, and we’ll also fill your outside prescription. Having trouble getting to the optometrist during regular business hours? Our in-store Optical Center can see you in the evenings or on weekends, too.

 

Stop by your Levittown CVS Pharmacy® or contact us today

 

For everything from prescriptions to pretzels to cosmetics, stop by and see us. We accept SNAP and offer in-store pickup for your convenience. Let us know how we can help you by giving us a call at 516-735-8230.