Information
Last Updated: 6.28.16
Contact: “[email protected]”
This project entails writing blog posts about different ways to style a variety of dresses that our client sells. This client sells fashionable clothing to women of all sizes through independent distributors.
Target Audience:
Women ages 18-45
Tone/Voice:
You are speaking to women ages 18-45 so you will want to be upbeat and complimentary of women in general. The tone should be positive and happy and fun. Posts should be about the styles of dresses only. Do not include how to purchase them or where you can find distributors. Also, stay away from talking about sizing and different body shapes or sizes.
Keywords:
- Use the first keyword at least once in the first paragraph, and three times in the entire article. Second and third keywords may be used once anywhere in the blog post.
Format:
Blog posts should include short paragraphs with headers and where appropriate bullet points and numbered lists are encouraged.
- Save each blog post as “Lularoe — (dress style)” and send to [email protected] with the title in the subject line.
Keywords: Julia, comfort, style
The Julia Dress
Welcome to comfort! The Julia Dress is a versatile, extremely comfortable dress that can be dressed up or down depending on the occasion. This dress is form fitted with a below the knee length. The raglan sleeves hit right above the elbow with a medium round cut for the neck.
A Night Out on the Town
Because this dress is more form fitted, it looks great with heels and can speak for itself. If you are wearing it in the winter months and need a few more layers to stay warm, a denim jacket or cardigan look great layered on top of the dress. Another great way to wear this dress out is to wear a long sleeve top tied up in a knot.
A Day Inside the Home
Home with the kids and need to be comfortable, yet feel your best? The Julia has you covered here. A great way to casually wear the this style dress is to oversize the dress a size or two. This makes it just loose enough to be comfortable, forgiving, and perfect for wearing around the house or running errands. Tie a plaid or chambray button up around the waist and your favorite converse shoes on and you look put together. Although, you’ll probably be feeling like you’re still as comfortable as you’d be in your pajamas.
Keywords: carly, pocket, stylish
The Carly Dress
The Carly dress is a versatile, flowing dress that will be sure to make you feel comfortable in your beautiful skin. The bottom hem is high in the front and low in the back, giving you extra coverage where you may need it. The short sleeves will keep you cool and comfortable in the summertime, and the neck is a medium-high neck. This dress features a pocket on the chest, giving it a more casual look.
Summer Fun
Whether you are spending time with your family in the yard during the warm summer months or going on a warm vacation, the Carly is here to keep you cool and comfortable. Because of the cut of the dress, it keeps you nice and cool. It’s the perfect dress to throw on over a swim suit at the beach or to wear while you explore a new tropical area.
Winter Comfort
Don’t for a minute believe that this dress can only be worn in the summer. Because of the comfortable cut, it’s perfect for throwing a pair of leggings under and a cardigan over the top during the colder months. Even add a knot on the side and you’ve got a stylish, yet extremely comfortable outfit. You can also layer this top with a long sleeve top over the dress knotted on the side. If you’re going for a more sophisticated look, try putting a belt around the waist. Whichever way you wear this dress, you’re sure to be comfortable!
Keywords: amelia, pleats, zipper
The Amelia Dress
The Amelia Dress is a beautiful dress to add to your wardrobe. Here are some features to this timeless piece:
- Hand-placed pleats
- Pockets
- Cinched sleeves
- A-line cut
- Exposed zipper up the back
- Sleeves that hit just above the elbow
The Amelia dress is the perfect classic piece to wear to a special occasion or to a more formal event. Did we mention it has pockets? You will feel like a million bucks strutting around in this oh so flattering dress with the a-line waist. It looks great with heels or flats and can be worn with a cardigan or kimono over the top. Add some thick tights in the winter time with boots and you are set to go! This dress can be worn all year.