Tone/Voice:

Each Link Vehicle article should match the tone of the Target URL provided, as the client is planning to post the article to that website.

Topic:

• The article’s main topic should be relevant to:
  1. Client’s industry in general.
  2. Publishing site.
     • For example, an article about consumer tablet usage analysis most likely cannot be considered relevant to a dental hygiene website.

Keywords:

• The keyword is listed as Link Text 1 or Link Text 2 in the instructions.
• Use the keyword exactly how it is given – don’t add any words to it, even if it is grammatically incorrect, misspelled, etc.
• Use the keyword at least once.
• If the keyword is the name of a person, use their name as an example of an expert within the industry. The placement of their name cannot be forced. Please ensure the placement is natural and relevant.

Linking:

• Use the 1st keyword as a link (Link Text 1) one time within the content and link it to URL 1 which is listed in the instructions.
• Use the 2nd keyword as a link (Link Text 2) one time within the content and link it to URL 2 which is listed in the instructions.
• If possible, place the link in the middle or towards the end of the article, but never in the last paragraph.
• Naturally add 2-3 more hyperlinks to resources and/or sources (other web pages, articles, or blogs that elaborate on the topic like Wikipedia, WSJ, Forbes, Entrepreneur.com, etc.) NEVER LINK TO A COMPETITOR!

Headers:

• Make sure to use the “Header 2” option for headers inside of the text editor. With your header highlighted and selected with your cursor, Go to Formats>Headings>Heading 2

Restrictions:

• Word count does NOT include headers. Please ensure your articles is long enough without counting the headers.
• Do not mention or link to any company that could be considered a competitor of the client.
• The content must NOT make false claims about what the client has said or done. Avoid promotional language about products or services like “these are best running shoes available.”
• The content should not be a biography of the client
• The client (person or company) mentioned in the content must be incidental rather than implying that the client is sponsoring the content.

Format:

Use 2^nd or 3^rd person voice.

1. Use subheadings. Format all subheadings with Heading 2 formatting. 
2. The length of the paragraph should be similar to others on the publishing site. Match the format of other articles.
3. Include a brief introduction and conclusion (best with one or two short paragraphs).
4. Do NOT make the article geo-focused. If the keyword contains a location, then include the location in the article, but do not make the ENTIRE article about the location.
5. Use AP style. Here is an easy AP style guide that many writers find helpful.
6. Use the serial/Oxford/Harvard comma.
7. NOTE: The title of the article should fit with the site it’s being published on.

• Even though the article is submitted through the system we still need a copy emailed to [email protected]
• Save the article as Link Vehicle – Keyword

     Link 1:

https://finance.yahoo.com/news/truth-le-vel-thrive-brand-133000115.html

Link 2:

https://www.prnewswire.com/news-releases/le-vel-unveils-thrive-experience-20-300560314.html

Publishing Url:

http://www.momelite.com

Keywords:

(1) Le-Vel Thrive & (2) Thrive experience

Word Count:

610

Understanding the Importance of Gut Health

In your quest to feel your absolute best, you’ve got to do more than just get in plenty of exercise and eat lots of fruits and veggies (although all that is important). Educating yourself on the importance of gastrointestinal health can go a long way in helping you understand how much more you can do for the improvement of your mental health and immune system.

The Body’s Second Brain

Maybe you’ve completely changed how you eat and exercise but still feel something is missing. That something could be the fact that your gut health is out of whack. You may not realize it, but your gastrointestinal health can impact everything from your overall mood to your memory. This is because your gut needs a specific type of bacteria that lets the brain know everything in your body is alright.

Something else to think about is the fact that any vitamins, nutrients or supplements you’re taking to get healthier have to pass through your gut. Having the right bacteria in your intestines makes a big difference in determining how well minerals, vitamins and nutrients are absorbed in your body. Gut bacteria also plays a part in hormone regulation, vitamin production, overall digestion and your body’s ability to flush out harmful toxins.

Bowel Disorders and Mental Health

Do you know someone with a bowel disorder such as irritable bowel syndrome, Celiac disease or leaky gut? If so, does that person also have a mental health issue like anxiety or depression? Perhaps she or he also has some type of autoimmune disease. The reason for this is a bowel disorder can throw off a person’s balance of bad gut bacteria and good gut bacteria. What may happen is a bowel disorder can weaken the gastrointestinal tract and all allow food proteins into the bloodstream. The immune system responds with such symptoms as food sensitivities and inflammation.

How To Improve Your Gut Health

There are certain supplements and programs, like Le-Vel Thrive, you can try to improve your gut health, but there are additional steps you can take as well. For instance, if you’re a stress eater, it’s best you find healthy ways to manage and avoid stress so you aren’t as tempted to eat unhealthy foods. You should also focus on food rich in fiber to keep things moving in your GI tract. What’s more is fiber gives the cells of the colon energy.

The Thrive experience and other health and wellness programs focused on keeping you healthy go a long way in helping you maintain good body weight. Having a healthy body weight can go a long way in helping you avoid a number of cancers, such as esophageal, colon and gastric. Going for a brief walk after meals is also a good idea, as doing so can keep you from feeling bloated or constipated.

If you’re a smoker, know that the habit can put you at risk for a number of cancers, including colon cancer. Stopping is, of course, a good idea, but you can take that one step further. No matter if you smoke or not, it’s good to get screened for cancer whenever you visit your doctor for a checkup. Know that colorectal cancer is the second leading cause of cancer death in the United States. That said, the cancer is both preventable and curable, but only when it’s detected as early as possible. It’s an especially good idea to receive regular screenings if you have a family history of cancer.

Do you think you’re doing a good job of taking care of your gastrointestinal health? Try out some of the above tips and insights yourself to see how your overall mood and state of mind change. Always keep your gut health in mind with every meal you eat and every exercise routine you perform.

Link 1:

https://www.carloans.ca/

Publishing Url:

http://www.dashboardnews.com/

Keywords:

(1) finance your car loan easily

Word Count:

610

What To Look for in a Green Car

If you’ve got the desire (and the money) to buy a green car, you’ve got plenty of options to choose from. As you’re exploring your options, it’s good to know what truly makes a car green. Such knowledge goes a long way in better ensuring you find just what you’re looking for.

Choose From Hybrid, Electric and Battery Electric Vehicles

There are three main categories of green cars: electric, hybrid and plug-in hybrid. For electric, the vehicle will have an electric battery rather than a fuel tank. Do some research to see how many charging stations you have in your geographic area to keep your car going. A hybrid vehicle uses a combination of an electric motor and an internal fuel combustion engine. This type of green car could be a good match for you if you do a lot of driving and don’t have very many charging stations in your area. As for a plug-in hybrid, you’ll start driving with an electric battery before the vehicle switches to its traditional combustion engine when the battery empties.

Know That Diesel Engines Are an Option

Despite what you may think, diesel vehicles are actually more environmentally friendly than their gasoline-powered counterparts. Know that since the Volkswagen diesel emission debacle, diesel vehicle manufacturers have made it their mission to produce models that adhere to the latest EPA emissions standards.

While you may be able to finance your car loan easily if you’re looking to buy a diesel vehicle, these models often run on the more expensive end of the spectrum. That said, your purchase could be worth it, as diesel engines usually last longer than gasoline engines. Just know that diesel cars don’t get the best mileage in city driving conditions, and gas stations that sell diesel could be scarce in your area.

Think About the Color of Your Green Car

You’ve got to think beyond what’s under the hood and what powers the engine/battery when it comes to driving an environmentally-friendly vehicle. The car’s color makes a difference in your fuel economy and GHG emissions. Cars of a darker color often absorb the sun’s rays, heating up your interior during the hottest months of the year. When you slide behind the wheel, one of the first things you’re likely to do is crank up the air conditioning, which cuts down on gas mileage and releases harmful emissions.

Ask About the Suspension

Your car’s suspension also makes a difference in how eco-friendly it is. If a vehicle has a good grip on the road, that means you won’t have to brake as hard to come to a stop. A good suspension also allows a vehicle to use momentum rather than engine power to make it through turns. Look for vehicles that have a sports suspension for optimum turning and cornering.

Don’t Forget the Basics

Just because you drive a green car doesn’t mean you should forget the essentials every car owner should know to save money while saving the environment. For instance, taking your vehicle in for regular maintenance goes a long way in allowing it to operate as efficiently as possible, lasting longer and saving you money on the cost of avoidable repairs.

Removing as many large items, gear, junk and the like from your interior lightens the load so there’s less to haul, and your car doesn’t burn as much gas to get the job done. Besides maximizing fuel, having as little as possible inside your car could deter thieves looking for valuable items to steal.

Keep your tires inflated at the proper pressure. The winter and summer seasons cause the air in your tires to expand and contract, impacting your tire pressure. Keeping your tires properly inflated better ensures your safety and improves your fuel efficiency.

Use these tips to find the perfect green car. As technology improves, green cars are sure to become more affordable and commonplace on roads across America. Happy shopping!

Link 1:

https://hired.com/jobs/photoshop

Target Url:

http://www.apogeephoto.com

Keywords:

(1) photoshop editing jobs

Word Count:

510

What Does a Photoshop Editor Do?

People often think of photography as simply taking beautiful pictures and selling them as canvas prints and posters, but that’s only one part of the process. Before a stunning photo is released to the world, there’s usually at least one Photoshop editor who gets their hands on it.

Photoshop editors aren’t just hired to edit photos to make them look better, they also do a lot of simple touch-up work that would be hard to notice if you weren’t in the industry. If you’re interested in becoming a Photoshop editor, keep reading to learn more about the job.

Where You Work

As a Photoshop editor, you have a lot of different choices when it comes to your workplace. You can find a job as a photo editor with a newspaper, book publisher, website, magazine, or just about any other form of media you can imagine. As long as a business uses photos as part of its operations, it needs a good Photoshop editor.

The diversity in photo editing workplace options makes it a little bit easier to find Photoshop editing jobs. Not only that, but you also have your choice of very different work environments depending on what you prefer.

Getting a Job

If you want to start a career as a photo editor, the best first step you can take is to get a degree in photography or some other form of digital media. While some photo editing jobs don’t require a degree, many of them will, so it’s best to have one just in case. Plus, the experience and knowledge you’ll get from your degree are well worth it.

Once you’ve got a bachelor’s degree in photography, you have the choice of looking for a job or spending a few more years in school to hone your skills. This is the point where you would begin to specialize with your degree, which in this case would mean focusing on photo editing for your master’s degree.

Your Duties

As a photo editor, it’s not just your job to edit photos after they’re taken. As is often the case with literary editors, photo editors act as both the last set of eyes as well as the sort of team manager. Depending on where you work, it may be your job to decide what types of photos you need for a given project and instruct the photographers you work with to take that type of photo.

Of course, a large part of a photo editor’s duties come at the end of the process when the photograph is nearing publishing. Whether you’re working for a website, newspaper or magazine, it’s your job to make sure every photograph is high quality and adheres to any particular guidelines set forth by the publisher. If there are any problems with the photo, you’re expected to alter the photo to make it fit for publishing.

Being a photo editor might not be the most glamorous job in the media industry, but it’s an important one. If you’re looking for a career that’s rewarding, challenging and exciting, you might want to consider becoming a photo editor for a media publication.

Link 1:

https://www.hired.com/brand-health-report

Target Url:

http://www.i4u.com

Keywords:

(1) top tech companies to work for 2018

Word Count:

510

5 Things Tech Talent Looks For in an Employer

The need for employees with technical talent is on the rise, and it doesn’t look to be changing anytime soon. Tech companies want to hire the best employees to get the job done, but to do that, they need to know what those employees seek in a business. Check out these ideas to determine if you’re bringing in the best talent you can.

1. Positive Company Culture

While it’s not surprising that salary and benefits are the most important components to bring in talented tech employees, company culture isn’t far behind. Today’s employees aren’t looking for cubicles, rigid start times, or anything that makes them feel chained to their desks. The most talented employees want flexible hours or the ability to telecommute at least half the time so that they can spend more time with family and friends or taking care of other daily tasks. Also important are giving and receiving reviews at regular intervals, team-building events, and the feeling that they are truly a valuable part of your company.

2. Salary and Benefits

Having an excellent company culture doesn’t mean you can skimp on providing the best compensation package. In fact, because today’s workforce often feels severely underpaid, it’s more important than ever to go the extra mile. The best idea is to find the average salary paid for the position you want to fill, and then add at least 10 percent onto it. In addition to monetary compensation, you’ll want to offer a strong benefits package. Think high-quality health, dental, and vision insurance, as well as plenty of paid maternity and paternity leave, sick leave, and vacation days.

3. The Ability to Learn and Advance

Today’s leaders in technical talent want to learn more, advance further and have truly fulfilling careers. Positions that leave them stagnant are of no interest. Consider how you can help them get what they want. Many companies now provide ongoing educational opportunities that they either fully or partially pay for. Education is important to employee and employer alike since technology is always advancing and requires new knowledge. In addition to education, ensure computers, software, and other technologies are always up to date to keep your talent interested in remaining with the company.

4. A Strong Team

Regardless of industry, nobody wants to work with a team of people who only seem to be looking out for themselves. This extends beyond co-workers and up the ladder as well. When hiring people to work for your company, consider their personalities as well as their achievements. If someone seems to think they are smarter or otherwise better than employees, especially anybody they will manage, they’re more likely to keep other good employees from wanting to work for you.

5. Overall Integrity

The top tech companies to work for in 2018 were ones with integrity, and this trend will extend to 2019 and beyond. The youngest generation of people entering the work field are concerned with working for businesses that fall in line with their own core values. Most will refuse to work with businesses that always put their financial bottom lines above their employees or the community in which they reside.

Too often, tech companies ask themselves what an employee can bring to their business and don’t often enough ask what they are bringing to their employees. If you truly want the best talent working for you, ask yourself what you’re doing to ensure that talent wants to be a part of your company.

The first link: End Zone Athletics (links to https://www.indeed.com/cmp/End-Zone-Athletics/reviews)
The second link: End Zone Athletics company (links to: https://www.facebook.com/EndZoneAthletics/)

Steps:

1. Look at End Zone Athletics’ website to get a feel for what they do and the type of article you could write that would naturally include their link. (End Zone provides high school sport fundraising products/spirit items.)
2. Look at target URL to see what type of website this article will be posted to. http://all-notes.com/ has articles on a variety of topics, including business, education, health, technology, etc. Education could be an ideal place to talk about high school sports programs.
3. So, now you need to come up with a topic that will meet both criteria. Possible ideas could include: “The Costs of High School Sports,” “The Benefits of High School Sports,” “How School Fundraising Has Changed Over the Years,” etc. Or you could take a different approach and talk about marketing or branding and include the links based on that subject matter.

General:

• Is my word count high enough without headers?
• Is my title engaging?
• Did I add keyword link(s) correctly?
• Did I choose additional links that are not competitors of the client?
• Did I match the style of other articles on the target URL?
  (For example, do other articles have 2 long paragraphs or multiple headers with short paragraphs? – Match the format)

When a keyword is a person:

• Did I read about the person from the included client URL?
• Did I add context to the paragraph so the person’s name fits?
• Does the placement of their name sound natural or forced?

Good:

Example 1
Track Everything With an App
The President and CEO of CURO Financial Technologies Corp, Don Gayhardt, is a huge fan of tracking expenses with apps. Mobile and web apps are convenient, not to mention aesthetically pleasing, which may make you more interested in using them. Some apps, such as ChangEd, focus solely on helping you pay off old debt. Others, like Mint, allow you to track everyday expenses while you’re on the go so that you don’t forget to enter them into a spreadsheet at the end of the day.

Example 2
Know the Target You’re Aiming For
The first thing you want to do is think like a major marketing and development officer like Chipotle’s Mark Crumpacker. The restaurant chain hasn’t become as successful as it has by taking a scattershot approach to advertising and marketing. Decide on your specific goal for marketing. Do you want to promote a new service or product? Or have you decided to turn your advertising efforts to social media platforms? Whatever the goal, keep it in the forefront of your mind as you lay out and tweak your marketing strategy.

Forced:

Example 1
Learning to manage your money is important. Just ask someone like Don Gayhardt. Overspending can lead to stress and debt that can become suffocating. If you can learn to manage your money now you save yourself anxiety and headaches in the future. There are numerous online budgeting courses that are entirely free. Spend an afternoon or two listening to what financial advisors recommend for money management.

Example 2
If you are interested in adding solar panels to your home you’re not alone. The trend toward solar energy is ramping up, people all over the world, like Peter Foyo, see the value in renewable energy. Not only can it save you money it can be a huge bonus for Mother Nature, as well.