Information
Last Updated: 11.7.2018
Contact: [email protected]
FMG is a marketing company for companies that provide business financing or marketing services. You are creating landing pages to be used for each of their new clients.
Target Audience:
Business Finance/ Capital Lending
- Those looking for small business loans, funding or other financial services.
Tone/Voice:
Professional, similar to the page you find as a reference URL
Keywords:
- If there are keywords, use the primary and secondary at least one time but no more than three times.
Format:
- The company you are writing for is listed after FMG in the green bar with the style guide link.
- For example, if the bar says FMG – Landing Page – Magnus Commercial Capital, the company you are writing for is Magnus Commercial Capital. Use that name in your content.
- If it says “Generic” in place of a company name, use this <company name> to replace the company name.
- Start the page with a good, engaging header rather than just using the page name.
- Include bulleted lists that talk about the benefits. This makes it easy to read and looks good on the page.
- Follow any “special instructions” given in Column F.
- In order to keep the content original, you can change up the order as long as the information makes sense and flows well.
- Save each page as the Company Name – Page Name
- For example, if the company in the block header is Commercial Capital – Magnus, and you’re rewriting the Home Page, you would save it “Magnus – Home Page”
- Send the finished block to [email protected]
Refer to the reference URL provided for examples.