Information
Last Updated: 11.28.2018
Contact: [email protected]
We are creating metadescriptions for existing pages for Bold brands.
Target Audience:
People looking for careers/jobs.
Download this template to write your metadescriptions.
**Please note that the column headers on the sheet are different for this project!**
COLUMN D IS THE URL
COLUMN E IS THE PAGE TITLE
Tone/Voice:
Informational/Helpful. These metadescriptions should target people who are looking for jobs (not employers).
Use active voice rather than passive voice. Use this free checker to help you eliminate passive voice: http://www.hemingwayapp.com/
Tip: To save time, write all metadescriptions in the block, then copy and paste your whole document to check for passive voice. The app ignores the URLs.
*Please use the Oxford (serial) comma.
Keywords:
The keywords are not given, so you must determine the keyword by looking at the URL (Column D) and title (Column E) to see what words are repeated. The repeated words should be the keyword – which is usually the job title. If your URL and title include “job description,” try to include “job description” (or the other repeated words) naturally as well. Use the keyword once in the metadescription.
| URL | Title | Keyword |
| https://www.jobhero.com/how-to-become-zumba-instructor/ | How to Become a Zumba Instructor | JobHero |
Zumba instructor (how to become) |
| https://www.jobhero.com/hr-coordinator-job-description/ | HR Coordinator Job Description | JobHero |
HR coordinator (job description) |
| https://www.jobhero.com/hr-project-manager-job-description/ | HR Project Manager Job Description | JobHero |
HR project manager (job description) |
NO BORING METADESCRIPTIONS!
These metadescriptions should target jobseekers, summarize what’s on the page URL, and entice the reader to click on the link and learn more.
Rewrite or create an exciting, descriptive, and informative metadescription that is 135-155 characters long. Character count includes spaces. Do NOT go over 155 characters. You can use this online character counting tool to make sure you are within the correct range: http://www.charactercountonline.com/ Include the keyword one time.
Please put your whole block of metadescriptions in this template. List the ID# first (and bold it), then the URL (Column D), then the title (Column E), the keyword you use, the metadescription, and the character count. See the example tab.
GOOD EXAMPLE FORMAT:
ID#: 1
URL: https://www.jobhero.com/director-of-purchasing-job-description/
Title: Director of Purchasing Job Description | JobHero
Keyword: director of purchasing job description
Metadescription: Our director of purchasing job description lays out the skills needed to do your job right. Discover resume templates and more with JobHero!
Characters: 140
WHY THIS IS A GOOD EXAMPLE: The post has the correct target audience and urges the reader to click the page and explore for more information.
AVOID WRITING THE METADESCRIPTIONS LIKE THIS:
POOR EXAMPLE 1
According to the U.S. Bureau of Labor Statistics, the healthcare industry is on the rise, which means more CNA jobs are needed as well.
Reason this is poor: This meta description is simply a statement. It doesn’t entice the reader to click through, and it doesn’t summarize that page’s content.
POOR EXAMPLE 2
Are you looking for qualified roofing contractors to help your business thrive? Read about how you can write an enticing job description today.
Reason this is poor: This meta targets employers, not the jobseeker. The style guide says that the target audience is “People looking for careers/jobs.”
POOR EXAMPLE 3
The video editor job description says that being able to assemble and edit footage is crucial to finding success in this position. Learn more!
Reason this is poor: It’s not ideal to pick one concept found in the job description and highlight it like this. Focus on the page as a whole.
Save as: JobHero Metadescriptions and include the ID# range (ID# can be found in Column C)
Example: If you wrote metadescriptions with the ID# 1 through 10, save your doc as
JobHero Metadescriptions 1-10
IMPORTANT: Send finished content to [email protected] and be sure to put “JobHero Metadescriptions” and include the ID# range” in the subject line.
Example: If you wrote metadescriptions with the ID# 100 through 110, put this in the subject line of your email:
JobHero Metadescriptions 100-110
Click Here To Download the Metadescription Template.
ID#: 1
URL: https://www.hloom.com/certificates/acceptance-template/amp/
Title: Generic Certificate of Acceptance Template for Download
Keyword: acceptance template
Metadescription: Make it official with a stunning certificate. Find the right acceptance template from this collection of professional and customizable certificates.
Characters: 148
ID#: 2
URL: https://www.hloom.com/certificates/amp/
Title: 124+ Free Printable DIY Certificate Templates
Keyword: certificate template
Metadescription: Design an impressive certificate in no time. Browse this library to find an easy-to-customize, printable certificate template that fits your needs.
Characters: 147
ID#: 3
URL: https://www.hloom.com/certificates/appreciation-templates/amp/
Title: 8 Free Printable Certificates of Appreciation Templates
Keyword: appreciation template
Metadescription: Not sure how to create an appreciation certificate? Download a generic certificate of appreciation template for a great starting point.
Characters: 136
ID#: 4
URL: https://www.hloom.com/certificates/award-templates/amp/
Title: 27 Printable Award Certificates [Achievement, Merit, Honor]
Keyword: award
Metadescription: Access more than 20 of our free award templates. Download a professional template for special achievements, merits, honors, and more.
Characters: 133
ID#: 5
URL: https://www.hloom.com/certificates/christmas-gift-certificate-templates/amp/
Title: 10 Printable Free Christmas Gift Certificates
Keyword: Christmas gift certificate
Metadescription: Creating a festive-looking gift certificate is easy! Choose a free Christmas gift certificate template from our library of customizable designs.
Characters: 144
ID#: 6
URL: https://www.hloom.com/certificates/completion-templates/amp/
Title: 7 Certificates of Completion Templates [Free Download]
Keyword: completion template
Metadescription: A certificate of completion proves a job or course is really done. Learn more and make your own using our certificate of completion templates.
Characters: 142
ID#: 7
URL: https://www.hloom.com/certificates/degree-templates/amp/
Title: 11 Free Printable Degree Certificates Templates
Keyword: degree template
Metadescription: Download and customize the perfect degree template for your class or business. Use our free templates to create your own professional document.
Characters: 143
ID#: 8
URL: https://www.hloom.com/certificates/donation-templates/amp/
Title: 7 Printable Donation Certificates Templates
Keyword: donation template
Metadescription: Need to generate a certificate of donation for your project, contract, or organization? Download our free and easy-to-use donation template today.
Characters: 147
ID#: 9
URL: https://www.hloom.com/certificates/excellence-templates/amp/
Title: 5 Free Printable Certificates of Excellence Templates
Keyword: excellence template
Metadescription: We have certificate of excellence templates for a variety of situations. Use one to recognize an employee, student, or anyone else for a job well done!
Characters: 151
ID#: 10
URL: https://www.hloom.com/certificates/fake-templates/amp/
Title: Fake Certificates • Hloom.com
Keyword: fake template
Metadescription: Find a selection of fake certificate templates you can personalize for your needs. You can create a winning design and download your project instantly.
Characters: 151
ID# 141
URL: https://www.jobhero.com/bi-analyst-job-description/
Title: BI Analyst Job Description | JobHero
Keyword: BI analyst, job description
Metadescription:Learn more about skills needed to become a business intelligence analyst. See the BI analyst job description on JobHero for additional tips and templates!
Characters: 154
ID# 142
URL: https://www.jobhero.com/bid-manager-job-description/
Title: Bid Manager Job Description | JobHero
Keyword: bid manager, job description
Metadescription: Learn more about a bid manager job description from JobHero! A helpful list of skills as well as resume and other templates are available on the site.
Characters: 150
ID# 143
URL: https://www.jobhero.com/bilingual-interpreter-job-description/
Title: Bilingual Interpreter Job Description | JobHero
Keyword: bilingual interpreter, job description
Metadescription: Did you know a bilingual interpreter job description includes more than interpretation? Learn more about important skills for this job on JobHero!
Characters: 146
ID# 144
URL: https://www.jobhero.com/bill-collector-job-description/
Title: Bill Collector Job Description | JobHero
Keyword: bill collector, job description
Metadescription: JobHero has a succinct bill collector job description, along with helpful templates. Learn about the other aspects of a career as a bill collector.
Characters: 147
ID# 145
URL: https://www.jobhero.com/billing-analyst-job-description/
Title: Billing Analyst Job Description | JobHero
Keyword: billing analyst, job description
Metadescription: Analyzing financial reports is just one of many skills in the billing analyst job description on JobHero, where you’ll also find templates for resumes.
Characters: 152
ID# 146
URL: https://www.jobhero.com/biochemist-job-description/
Title: Biochemist Job Description | JobHero
Keyword: biochemist, job description
Metadescription: Researching living organisms is one aspect of a biochemist job description. Check out JobHero to identify other important roles of this career.
Characters: 144
ID# 147
URL: https://www.jobhero.com/biologist-job-description/
Title: Biologist Job Description | JobHero
Keyword: biologist, job description
Metadescription: Conducting experiments is just part of the biologist job description found on JobHero. The site includes helpful resume templates as well.
Characters: 138
ID# 148
URL: https://www.jobhero.com/biology-lab-assistant-job-description/
Title: Biology Lab Assistant Job Description | JobHero
Keyword: biology lab assistant, job description
Metadescription: Beyond helping conduct research and experiments, a biology lab assistant job description has many more criteria. Use JobHero to find more information.
Characters: 150
ID# 149
URL: https://www.jobhero.com/biomedical-field-service-engineer-job-description/
Title: Biomedical Field Service Engineer Job Description | JobHero
Keyword: biomedical field service engineer, job description
Metadescription: A biomedical field service engineer job description melds three disciplines: engineering, biology and biomechanics. Specific criteria are on JobHero.
Characters: 149
ID# 150
URL: https://www.jobhero.com/biomedical-technician-job-description/
Title: Biomedical Technician Job Description | JobHero
Keyword: biomedical technician, job description
Metadescription: While some biomedical technician job descriptions specialize in equipment, JobHero explains that there are many other areas of work in this field.
Characters: 147