Brand Voice Guidelines:

• Include specific hyperlocal content for each location: landmarks, where it’s near, cross streets, etc.
  • Use Google Maps or other mapping apps/websites to determine what is nearby.
• Tone should be conversational & caring, with a touch of humor where appropriate. However make sure to stay credible and confident.
  • Try to be as clear as possible. On the spectrum from “cute” to “cut and dry,” lean more towards “cut and dry.”
• Write in 1st person, as if you were the company.
  • Pro Tip: To change it up from time to time, use phrases such as “our clinic” or “our store” instead of simply “we” or “us.”
• When referring to CVS, always use “CVS Pharmacy®”
• When referring to MinuteClinic, always use the registered symbol ®
  • (To create the registered symbol ®, please hold down CTRL+ALT+R)
    • NOTE: if done any other way, it sometimes comes out incorrectly in the HTML.  When you convert it over, make sure that your registered symbol shows up as “&reg” in the code, not “&Ograve.”
  • Never pluralize these brand names. (incorrect: “MinuteClinics”)
• Use sentence case on headers
  • Ex. “Convenient operating hours”
• Do NOT use the Oxford (serial) comma.
• Instead of saying “log on,” use “sign in.”
• Include the local phone number in this format: “888-888-8888”
  • Ex. “541-48-9752”
• Do NOT mention Plan B pills
• Do NOT mention “urgent care” or “instacare”
• Include 4 hyperlinks in each article (5 if the store is in a state where the Virtual Care is offered).
  • Do NOT hyperlink every MinuteClinic®.

Page Format:

• Page URL 
• Page Title (using H1 formatting)
• Body Content
• End the page with a “Call to Action” that summarizes the information and instructs the reader to contact the company

From the CVS Health Brand Personality:

This section is to help you decipher the CVS language, so you know how to talk about store services accurately in the article.

• MinuteClinic® is a walk-in clinic provided in-store. They are staffed by nurse practitioners or physician assistants who can diagnose and treat illnesses, injuries, or skin conditions, administer vaccinations, screenings and physicals, and write prescriptions. No appointment is needed. https://www.cvs.com/minuteclinic/services?WT.ac=MC-Home-Badge1-services
  • Offer flu shots and other immunizations to children as young as 18 months in most states, as nurse practitioners are present and can administer them.

Note: Some immunizations (including flu shots) can also be provided at Pharmacies that don’t feature a MinuteClinic, but they mainly administer to adolescents, adults, and seniors. These immunizations will be administered by an immunization-trained pharmacist. This pharmacy can be considered a walk-in clinic for immunizations only.

• Flu Clinic is an offsite service a pharmacy can provide to businesses or community centers, with no service fee (these are not in-store services.) Customers only pay for shots and administration. https://m.cvs.com/immunizations/flu/clinics

• In-store Pickup refers to the ability to order additional grocery or shopping items online (outside or including a prescription), and pick it up in store. This full in-store pickup option is limited by location, but all RX locations offer online refills of prescriptions.

For most store types, you can use this formula to create your title for the MinuteClinic you are writing (always in H1 formatting):

————————————————————————————————————————–

MinuteClinic® Inside CVS Pharmacy® at (insert full address from URL)

• ex: “MinuteClinic® Inside CVS Pharmacy® at 8850 Valley View Street, Buena Park, CA 90620”
• ex: “MinuteClinic® Inside Target at 8850 Valley View Street, Buena Park, CA 90620”

or

CVS Pharmacy® MinuteClinic® at (insert full address from URL)

• ex: “CVS Pharmacy® MinuteClinic® at 1401 South Baldwin Avenue, Arcadia, CA 91006”

It’s imperative that we use the appropriate anchor text and associated link, so please follow these guidelines in doing so: Make sure to create the following 4 links on each page (5 if in a state where Virtual Care is available):

• 1 link to “MinuteClinic®“ – https://www.cvs.com/minuteclinic
  • Link only the first MinuteClinic® used in the body of the text.
• 1 link to “CVS Pharmacy®”: https://www.cvs.com/
  • Link only the first CVS Pharmacy® used in the body of the text.
• 1 link to “walk in clinic near me”: https://www.cvs.com/minuteclinic/clinic-locator
• 1 link to local telephone number: To create a “tel:” tag to make the phone number clickable:
  • Type the correct phone number using dashes: 123-342-2431
  • Highlight the phone number and push CTRL+K to insert link
  • In box labeled “Address”, type “tel:” and then the number (including dashes)
    • ex. “tel:123-342-2431”
• 1 link to “Virtual Care” – https://www.cvs.com/minuteclinic/virtual-care
  • Include links to Virtual Care ONLY in states where the service is available: AZ, CA, DC, FL, ID, MD, ME, MS, NH and VA

List of Other Approved Anchor Texts and Links:

• Pharmacies near me: https://www.cvs.com/store-locator/landing
• Pill identifier: https://www.cvs.com/drug/pill-identifier
• Create personal CVS account: https://www.cvs.com/account/creation?page=/account/signup.jsp&screenname=/home.jsp%26performSearch%3Dtrue&pagevalue=head
• ExtraCare® rewards: https://www.cvs.com/extracare/home
• Mobile prescription services – https://www.cvs.com/mobile-cvs/apps

Save each page as the MinuteClinic name found in the green header bar on the spreadsheet, followed by the Store ID.

• ex. “MinuteClinic – 16929”

Send your articles to [email protected] with “CVS” in the subject line.

After the article is complete, convert and submit your content:

• Copy and paste the content into this free online converter
  • Use CTRL + V to paste content
  • Click on HTML
  • DO NOT click on “clean”
• Copy and paste the URL, Store ID, and HTML text into the submit form (found in Column F of the green header).
  • Double check to make sure no extra text was added to to the end of your document. (see below)

https://www.cvs.com/minuteclinic/clinics/california/arcadia/1401-south-baldwin-avenue/9721/md

CVS Pharmacy® MinuteClinic® at 1401 South Baldwin Avenue, Arcadia, CA 91006

  Arcadia frequently ranks among the best places to live and raise your kids in California, and it is home of the Los Angeles County Arboretum and Botanic Garden. It is also the home of our CVS Pharmacy® on South Baldwin Avenue that houses a full-service MinuteClinic®. This is a service only some of our pharmacies host, and there are many benefits to be gained by stopping by here often.  

MinuteClinic® offers a vast array of healthcare services

  In the event you feel a little under the weather, you may not have to schedule an appointment at a regular doctor’s office. You can instead schedule an appointment at our MinuteClinic®, but walk-ins are, of course, always welcome. We can help treat minor illnesses, such as:  

• Ear infections
• Nausea
• Gout
• Sinus infections
• Upper respiratory infections
• Pink eye
• Mononucleosis
• Indigestion and heartburn
• Bronchitis

  You can also come in for a standard physical in case you are curious where your baseline health stands, and we also offer numerous women’s services. Our practitioners are trained to help patients from all walks of life.  

We are a go-to source for vaccinations

  You should receive a flu shot once annually to ward off symptoms. You can learn for yourself how dangerous the flu can be on our Flu FAQs page. Even if you believe you will be fine getting the flu, it is always possible you will spread it to more susceptible populations.   People of all ages, including children as young as 18 months, can receive many other immunizations. Customers can receive shots for MMR, Tdap, HPV, meningitis, polio and much more. Children and teenagers will need to receive vaccines on a regular basis before the beginning of each new school year.  

Our practitioners can inform you more about the flu

  The best way to protect yourself from the flu is to receive a shot. However, there are many actions you can take to ward off complications. You can boost your overall immunity by sleeping well, maintaining a healthy diet and remaining properly hydrated. You need to cover your coughs and sneezes and wipe down any surfaces with a disinfectant if you believe you may carry the illness.  

We accept most types of insurance plans

  You can see if our flu clinic will accept your specific insurance plan by visiting our website or contacting your insurance provider. It is good to call ahead regardless to make sure the specific service you want will be covered by your plan. In addition to taking most insurance plans, we also accept payments through checks, cash and credit cards.  

We are excited at the opportunity to help you

  Anyone in the San Gabriel Valley can come to us when they start thinking, “Where are there great walk in clinics near me?” Get directions from wherever you are coming from by calling our pharmacy at 626-445-1284. You should also call us ahead of time to schedule a time to come in, so you do not have to wait in line for too long.

https://www.cvs.com/minuteclinic/clinics/california/burlingame/1871-el-camino-real/9811/md

MinuteClinic® Inside CVS Pharmacy® at 1871 El Camino Real, Burlingame, CA 94010

Whether you feel a sudden illness coming on or have been seriously injured in an accident, you may need a reliable and knowledgeable physician to attend to your needs. Now, you can visit MinuteClinic® located in CVS Pharmacy® just off El Camino Real and Millbrae Avenue. Our experienced health care staff provides a host of services to walk-in patients, as well as patients who wish to plan ahead by scheduling an appointment.  CVS Pharmacy® truly cares about the wellbeing of our customers and works with the community to provide health services.

Defending against the flu

Flu season is right around the corner, and with it comes a myriad of symptoms, including severe cough, muscle aches and fever. What better way to protect you and your family than to visit the MinuteClinic® inside CVS Pharmacy® and receive this year’s flu shot. Every year, researchers design a flu shot that is specifically formulated to treat a strain of influenza predicted to infect the population. While everyone is encouraged to get a seasonal flu shot, there are certain high-risk candidates who should take special precautions. These are senior citizens, children, pregnant women and people who suffer from diabetes, upper respiratory diseases and heart disease.

Not to worry! Our MinuteClinic® professionals are certified to administer flu shots on a walk-in basis. No appointment is necessary. We are also happy to bill your insurance company, and in some cases, there may be no out-of-pocket expense for your shot.  We can administer flu shots to patients as young as 18 months to adolescents, adults and senior citizens. Our team has the knowledge and experience necessary to minimize your risk of receiving the flu this season. For more information, visit flu FAQs.

Keeping your health in mind

Our CVS Pharmacy® MinuteClinic® offers a myriad of health services designed to keep you and your family healthy. We make going to the clinic as simple as visiting CVS Pharmacy® at our convenient location. Feeling sick? Come over and see one of our professional physician assistants or nurse practitioners, who can diagnose and treat you for the following:

• Upper respiratory infections
• Asthma
• Ear infections
• Heartburn
• Sinus infections
• Eczema
• Nausea and vomiting
• Conjunctivitis
• Injuries

Come in for your routine physical. We provide health care screenings to ensure your health is in check. If you require a prescription, our health care professionals will send the order to the pharmacy.

Providing health care to the community

Can’t make it to our pharmacy location to receive your flu shot? Ask our pharmacy staff about our flu clinic. The CVS Pharmacy® Flu Clinic is an offsite service that travels to workplaces and community centers across town. You pay for shots and administration, with no attached service fees.

Stay current on your immunizations

In addition to offering flu shots and MinuteClinic® services, our health care team administers a variety of immunizations, keeping you and your family up-to-date on all of your vaccinations. From pneumonia and shingles to tetanus and pertussis, we can help ensure you are fully protected. Ask the pharmacist today about the vaccinations we offer and how you can become fully immunized.

Visit our pharmacy

The MinuteClinic® in CVS Pharmacy® located on El Camino Real is open seven days a week for your convenience. We are close to the bay and in close proximity to a number of parks and recreational areas. You can go online to find a walk in clinic near me.

https://www.cvs.com/minuteclinic/clinics/california/buena-park/8850-valley-view-street/8861/md  

MinuteClinic® Inside CVS Pharmacy® at 8850 Valley View Street, Buena Park, CA 90620

  No one likes to feel under the weather, but when you do it is nice when you can get help right away. Our MinuteClinic®, conveniently located inside the CVS Pharmacy® off Valley View Street, is a walk-in clinic that provides a wide variety of health-related services. The next time you have an illness or injury, come on in and let us assist you.  

Health care for the family

  Our walk-in clinic is staffed with physician assistants or nurse practitioners who are able to diagnose and treat a wide selection of ailments. Do you need a sports physical for school or want to have your blood pressure and cholesterol checked? We can help you with routine check-ups and health monitoring. We can also get you ready for you next trip by providing motion sickness remedies, diarrhea care and preparing you for potential typhoid, malaria or zika exposure.   Not feeling well? Getting an appointment with your doctor may take a few days, but we can see you and get you feeling better as quickly as possible. Some common illnesses we can help with include:  

• Ear infections
• Cold, flu and upper respiratory infections
• Allergies
• Mononucleosis
• Indigestion and heartburn
• Bladder infections and UTIs
• Diarrhea and vomiting
• Strep and pink eye

  If you need a prescription, we can write one for you. Save even more time by getting it filled in the pharmacy and picking it up on your way out.   We can help with injuries such as sprains, minor cuts and burns, bug bites and splinter or suture removal. Other services include women’s health and treatment for skin conditions.  

Immunization services

  Another popular service we provide is immunization administration. We can give a variety of vaccinations for anyone aged 18 months and older. Along with more common ones such as the flu, shingles, pneumonia and whooping cough, we can administer:  

• Meningitis
• Hepatitis A and B
• Birth control injection
• MMR
• HPV
• Vitamin B12 injection
• Td
• IPV

  Whether you are getting ready for school, are travelling or just want to prepare for the upcoming flu season, we can get you in and on your way expediently. In fact, to help keep you well you may be able to receive the flu shot at no cost.

Payments accepted

  We believe that everyone deserves quality medical care, so even if you do not have insurance our services are priced affordably. If you do have insurance, we accept the majority of insurance plans. For the patient portion, or if you would rather pay out of pocket, we accept credit cards, checks and cash.  

Walk in & visit our clinic

  Unfortunately, sickness does not wait for a time that is convenient for you. Whether you have a sick child, are fighting the flu or it is time for your wellness physical, we are here for you. No appointment is necessary and you can find other health-related items inside our CVS Pharmacy®. Search “walk in clinic near me” and you will find us at the corner of Valley View St and Lincoln Ave.