RYNO

Tone/Voice:

Informational

Keywords:

Use each keyword 2-3 times – at least once in the first paragraph and at least once in a header

Writer Instructions:

• Highlight the company first (benefits/differentiators), then services/products
• 3 titles per page, please include keywords in most of them
• Include 2 bulleted lists (one about the company)
• Please use the appropriate HTML tags for headings and bulleted lists (<h2>, <ul>, <li>)
• When using keywords, please mention the city name where you see a good fit, especially in the titles.

1. Please replace the name of the company with [company_name] if the special instructions include the words “use shortcode”.
   1. Ex: [company_name] provides you with the best heating services in Houston, TX.
   2. Do not write company name out if the shortcode is placed. Do not write: Acosta Heating and Cooling, Replace with: [company_name].

Format:

<h1>Include Title of page</h1>

<h2>The first header needs to include the company information name</h2>

(please also type out the HTML for the headers and bullet lists)

The first paragraph includes company information (found on website)

After paragraph please include a bulleted list of what makes the company great. An example would be rewards they won, etc.

<h2>This will be about AC repair</h2>

Include information about their exceptional AC repair

A bulleted list of benefits of AC repair (use <ul><li></li></ul> format)

<h2>Closing Paragraph about AC repair</h2>

Include information on AC repair and why people should call this company

The last section should include a call to action.

• Save the article as the article title.
• Please put RYNO in the email subject line.
• Proofread before submitting!
• Send completed articles to [email protected]

This example is a city-specific page that includes all 3 services. They call this a city cooling page or a city heating page (Depending on what time of the year they are ordering it).  This includes a short paragraph/bullet list for repair, installation, and maintenance.

Example:

<h2>Colorado Springs’ First Choice for AC Service</h2>

Air conditioning systems are great to have during the hottest days of summer but they’re no good if they’re not working properly. Whether you need air conditioning repair, a new installation or just want to tune-up your AC unit for the season, [company_name] is your one-stop resource in Colorado Springs. Some of the benefits of working with us include:

<ul>

<li>More than five decades worth of experience in the area</li>

<li>Professional, courteous, experienced technicians</li>

<li>A+ rating from the Better Business Bureau</li>

<li>Trustworthy, honest pricing</li>

</ul>

<h2>High-Quality AC Service and Repair in Colorado Springs, CO</h2>

When you’re in need of air conditioning repair, the last thing you want to do is wait for it. You want it now. Contact us at [company_name] and we’ll be out to your property in no time flat to assess and resolve the issue your AC unit is experiencing. We pride ourselves on fast, efficient and effective air conditioning service – and you should expect it with us. Call us to experience the [company_name] difference with our excellent AC repair.

<h2>The Best AC Installation in Colorado Springs</h2>

If your AC system cannot be repaired, then you’ll need a new air conditioning unit. Air conditioning systems typically last anywhere from 15-20 years, and while a new install may not be something that homeowners desire, there are certain benefits to a new install. These include:

<ul>

<li>Better energy efficiency</li>

<li>Better cooling efficiency</li>

<li>Improved indoor air quality</li>

</ul>

<h2>AC Maintenance and Tune-Ups You Can Trust</h2>

Air conditioning repair and installation isn’t all that we do. We’re also happy to partner with you and work out a maintenance plan so that you can keep your AC unit running better for longer. AC maintenance is the No. 1 way to preserve the investment of your system, so we’re always happy to help our customers get the most out of their units. Aside from coordinating an AC maintenance plan, we also offer spring tune-ups so you can get your system in shape before the dog days of summer arrive.

For more information on [company_name] and what separates us from others in Colorado Springs, contact us today.

A city-specific service page: only has one service that is specified. For example AC repair.

Example of a city-service page:

<h2>Colorado Springs’ Best Air Conditioning Repair Service</h2>

Finding a good HVAC contractor is a lot like finding a good mechanic. You want someone you can trust, who is going to perform the work professionally and get it done right. [company_name] is that HVAC company in Colorado Springs. As a family owned and operated company, we pride ourselves on our ethics, our professionalism and, above all, the quality of our work. When you work with us for any type of AC service – whether it’s a repair, a tune-up or a new installation – you’ll work with a true partner. Other benefits to working with us include:

<ul>

<li>BBB A+ Rating</li>

<li>Servicing Colorado Springs for more than 50 years</li>

<li>24/7 emergency service</li>

<li>We offer prompt service and convenient scheduling</li>

</ul>

<h2>Key Benefits of Air Conditioning Repair</h2>

Is your AC system on the fritz? Or does it fail to even kick on altogether? If so, contact us today for air conditioning service and repair. In addition to getting your AC unit back up and running, homeowners are also able to realize several more benefits after a repair, such as:

<ul>

<li>Improved efficiency</li>

<li>Improved cooling effectiveness</li>

<li>Better indoor air quality</li>

<li>A quiet AC unit</li>

</ul>

<h2>The [company_name] Difference in AC Service</h2>

We’ve been servicing the Colorado Springs area for more than 50 years, and we’ve mastered AC repair. Our trucks are always stocked with the right equipment and spare parts to enable most fixes on the same day. When we’re called out to your home, we’ll conduct a thorough inspection of the system so we can identify the problem or problems that it is experiencing. Upon diagnosing the issue, we’ll carefully explain them to you and make our recommendations for what should be repaired. And we’ll never try to sell you on a service that you do not need or don’t want.

For more information on [company_name] and how we set a high standard for AC service in Colorado Springs, contact us today!

The 3rd piece of content type they order is called a homepage. This is the piece of content that will go on the client’s homepage. They don’t order this type of content as often but this will include all the services the client offers (found on their website, which is included for reference) and both heating and cooling season.

Here is an example of a homepage:

<h2>Anaheim’s Top Choice for Heating and Cooling Company</h2>

Whether it’s your air conditioner in the hot summer Anaheim months or your heater during those cool winter nights, we get how important it is to have your HVAC system working well year-round. Heating and cooling is often taken for granted by homeowners – that is, until something goes wrong. That’s where [company_name] enters the picture. We pride ourselves on our customer-centric business model, where we won’t leave the job site until the issue has been resolved and the customer is 100 percent satisfied. We have over three decades worth of experience servicing the area since 1979, and if you won’t take our word for our excellence, then we welcome you to listen to the reviews of many loyal clients we’ve earned over that time. As a full-service heating and cooling company, we perform installation, repairs and routine maintenance on both heating and cooling systems.

Working with us has its benefits, such as:

<ul>

<li>Award winning, as we earned the 2015 Angie’s List Super Service Award</li>

<li>An A+ rating with the BBB</li>

<li>NATE certified, experienced, friendly HVAC contractors</li>

<li>Free estimates on new installations</li>

<li>Service on all makes and models of AC units</li>

<li>We’re an American Standard Comfort Specialist</li>

<li>We regularly offer discounts and specials on service to help you save</li>

</ul>

<h2>Heating & Cooling Services We Offer at [company_name]</h2>

We’re a full-service heating and cooling company that prides itself on being a one-stop shop to all customers, regardless of whether they’re looking for an AC company or someone to perform heater repair. Here’s a look at the services that we’re proud to offer to our Anaheim client base:

<ul>

<li>AC installation</li>

<li>AC repair</li>

<li>AC maintenance</li>

<li>Heater installation</li>

<li>Heater repair</li>

<li>Heater maintenance</li>

<li>Water heater installation (including tankless heaters)</li>

<li>Attic insulation</li>

<li>Ductwork</li>

</ul>

<h2>The Benefits of Working With Us For Your Heating & Cooling Needs</h2>

So why work with us versus any of the other HVAC contractors serving Anaheim, CA? It’s simple: We’re the experts in home comfort. Whether it’s heating or cooling, or whether you’re looking to upgrade equipment or become more energy efficiency, we’re the answer. We only employ experienced and knowledgeable NATE certified HVAC contractors, and we’re always providing education and training so we can ensure that our technicians continue to provide a high level of service.

For more information on what makes [company_name] such a trusted name in HVAC service throughout Anaheim and the surrounding areas, contact us today.