Tone/Voice:

• Peruse the client website for other blogs to get a feel for tone and voice.

Keywords:

• Use the keywords at least once in the article body.
• Try to get the primary keyword in the first paragraph; do so naturally if possible.
• Mention company name in first and last paragraphs.

Format:

• Keywords
• Title
• Text
  • Use headers, bullet points and lists to break up the content and make it more readable.
    • Bullet points and lists aren’t required (unless the client specifically requests them), but they are still nice to have if they make sense.
• Always end the page with a “Call to Action” that instructs the reader to contact the company and summarizes the information.  The call to action should include contact information, such as the phone number (if there is one listed on the URL), or send the reader to an online form (usually this is designated in the “Company Profile” page). DO NOT send the reader to the home page.

• Save the article as the ”Client name – article title”.  For example, “Newport Tattoo Removal – The 10 Best Care Products for Your Tattoo”. Make sure to use a short dash.
• Please put Spring SEO in the email subject line.
• Proofread before submitting!
• Send completed articles to [email protected]

Example Article 1:

Home efficiency

DIY Home Efficiency Projects That Can Be Completed in a Weekend

If you’re like most homeowners, you probably dread the number that greets you at the bottom of your monthly energy bill. Even if you unplug chargers, keep lights turned off and set your thermostat a few degrees higher, it might not produce the savings you desire. It might seem intimidating to take the next step toward heightened home efficiency, but not every green upgrade needs to eat through all of your extra time and money. When you’re ready to make your house greener, here are a few easy projects you can tackle on your own over the course of a weekend.

Reduce Your Water Heater Temperature

You expect to get hot water from the tap whenever you turn on the faucet, and your heater works around the clock to keep the contents of its reservoir at the desired temperature. While most models default to 140 degrees, you can actually dial it back without sacrificing your warm shower. To accomplish this task, use a thermometer to measure the output from the faucet farthest from the heater, and slowly turn down the thermostat until you reach 120 degrees. You could save as much as $60 annually while also preventing unintentional burns. This project might also extend the heater’s service life, as it can slow corrosion and mineral buildup.

Seal Unwanted Air Leaks

Heating and cooling are some of the biggest energy expenses for any home, which is why it’s important to use caulk and weather stripping to keep leaks from happening. San Diego might enjoy a year-round mild climate, but there are still a few cool evenings and sweltering afternoons. Whenever you turn on the furnace or air conditioner, the output is going to try to escape through small gaps in your doors, windows and other surfaces. It’ll only take a few hours to seal everything up, but you could save as much as 10 percent on your utility bill while spending less than $100 dollars on materials.

Insulate Your Plumbing Components

Once water reaches the desired temperature in your heater, it’s only a matter of time before the thermal energy leaks into the outside world. The faster this happens, the longer the heating unit needs to run so there’s always warm liquid available. To slow this process down, owners of eco-friendly homes can apply a layer of insulation wherever hot water resides. Depending on the size of your house, you can expect this project to take less than a day as you cover your heater and pipes with an insulating coating.

Upgrade Your Thermostat

The thermostat is the nerve center of your entire climate control system, as it determines when it’s time to turn on the furnace or air conditioner. If you still have an old-fashioned model, you could be wasting energy. Newer designs allow you to program temperatures for specific times of the day so the heating or cooling unit isn’t running when nobody’s home or at night when everybody is asleep. This project can be complicated, so be sure to follow the instructions provided with the device, and make certain your electricity is turned off before you start. Depending on the size and shape of your new thermostat, you can expect to spend a few hours on the replacement process.

Smaller Projects

If any of these undertakings seem daunting, you can start small and still achieve significant results. By replacing your home’s incandescent light bulbs with fluorescent or LED models, you can cut electricity use and lengthen the time between replacements. Be sure to replace your furnace filters regularly and upgrade to pleated models to keep your climate control device working efficiently. You should also consider treating your windows with film that keeps thermal energy from entering or exiting the building.

Work With an Expert 

These are just a few DIY projects to help boost home efficiency, but you can take things even further by working with an experienced contractor to make some bigger upgrades. Energy prices are skyrocketing, so why not take every opportunity to reduce your usage? At Murray Lampert Design, Build, Remodel, we have more than 40 years of experience building eco-friendly homes throughout San Diego, so turn to us when it’s time to get greener. To schedule an appointment with one of our designers or learn more about our service offerings, call us today at 619-285-9222.

Example Article 2

iPhone Insurance

The Dog Ate My Data and Other iPhone Horror Stories

It is no secret that people love their iPhones.  iPhones are increasingly used daily in a professional and personal capacities by millions of Americans.  Although projects vary, it is estimated that about 40% of smartphone users owned an iPhone 2013 in independent studies conducted by Kantar and Comscore which were published inTime.   One common problem with mobile devices that have the ability to store dizzying amounts of data on apps specifically designed for the IOS platform is the ability to lose said dizzying amounts of data.  Redundancies for data lost such as backup on a personal computer or cloud network are highly effective.  However, accessing necessary data can be a gamble without the right iPhone insurance (device protection).

When You Need a New iPhone Within Hours

Few people can approach bosses or professors with the excuse, “The dog ate my data.”  Many iPhone owners also commonly find themselves at the mercy of their cellular phone provider.  Some common scenarios in which devices can cost hundreds to replace include the following listed below:

• You could get an affordable iPhone 4, but shipping will take at least ten business days.
• You could get a different smartphone, but your apps and data stored on them would be inaccessible.
• You could get a different smartphone, but it would probably cost as much as a new iPhone.
• You could get a cheap phone until your iPhone arrives, but you will have no text or voicemail unless you opt to leave the great data plan you were grandfathered into behind.

Smartphones are commonly dropped on the ground, dropped into beverages, or simply dropped and never found again.  It is important to have the right insurance with the device protection you need.

Lost and Broken iPhone Horror Stories

Many people can resist the urge to play popular games and text their friends for a few days.  However, the inability to promptly replace an iPhone can lead to real consequences.  Some iPhone device horror stories are listed below:

• A high-end sales representative loses his or her ability to follow up on a big lead as necessary data was stored in an app designed for IOS platforms.
• A job candidate with an exceptionally poor sense of direction misses an interview due to the lack of access to a functional GPS system.
• A college student without access to other IOS devices loses necessary study materials the week before finals.

Consider How Much You Have Invested in Your iPhone

All of the purchases you have made on your iPhone can start to add up.  Before assigning a value to your iPhone, think about how many apps you have purchased and how much the data stored on your iPhone is worth.  Data of value can include information on sales leads, information for classes (e.g. text books), or sensitive information stored in in-app databases.  Get a new iPhone and the data you need back without being forced to spend hundreds of dollars.

Having the right iPhone Insurance (device protection) from Fortegra™ can help protect you from a costly iPhone nightmare.  Instead of getting busted for excuses or spending hundreds of dollars, get the device you need to do what you need to ASAP.