Information
Last Updated: 3.15.2018
Contact: [email protected]
Client Name: In Season Jewelry
Client URL: www.inseasonjewelry.com
In Season Jewelry is an e-commerce company selling mainly jewelry.
- These blog posts are used to drive traffic to the client’s website.
- Each article should contain specific information and detail relevant to the keyword or topic listed in the spreadsheet.
- Copy should be succinct and informative.
Tone/Voice:
- Use 2nd or 3rd person voice unless otherwise instructed in Column N of the spreadsheet.
- They don’t sell diamonds, gemstones or high-end stones. All stones are cubic zirconias (CZ) or crystals.
- Pearls should always have the word “simulated” before (i.e.: this cute simulated pearl earrings)
- Items made of “14k Yellow Gold” or “925 Sterling Silver” (metal will always be included in the product name column) should have the words “safe for sensitive ears” or “safe for sensitive skin” in the description (depending on the product you will choose one or the other option)
- Keep in mind the product Age Group. If the product is for a baby or little girl you’re talking to the mother or grandmother. If the product is for Adults you’re talking to the buyer. Age group will be indicated in the special instructions column.
- Do not use the titles inside the description as filler. Capitalize words properly.
- Avoid double spaces or incorrect spacing. (Spaces before punctuation marks etc., we expect the text to be ready for release, so no errors please)
- Avoid the use of “hypoallergenic”. “Safe for sensitive ears” can be used in Sterling Silver earrings.
- Avoid using gemstone or words that can be considered misleading (even if it’s clear as faux gemstone, etc.)
- Please don’t mention choking hazard or phrases which out context might have a negative connotation.
Keywords:
- As a general rule, use the primary keyword approximately once per 100 words. Use the secondary keyword at least once.
- If the usage doesn’t sound natural, then use the primary keyword less frequently.
- Place each of the keywords in the first and last paragraphs if you can do so naturally.
Format:
- Include specifics, headers, numbered lists and bullets where possible.
- Please follow any special instructions in Column F of the spreadsheet.
- Save the article as the topic
- Please put the In Season Jewelry (column A) in the email subject line
- Proofread before submitting!
- Send completed articles to [email protected]