Information

Last Updated: 02.27.18
Contact: [email protected]

Caz4Help is an agency that helps various clients grow their online presence. You are writing blog posts that may be used to drive traffic to the client’s website or may be placed directly on the client’s website.

Target Audience:
Refer to the client URL listed in the tan bar to get a feel for the target audience.

 

Tone/Voice:

  • Use 2nd or 3rd person voice unless otherwise instructed in Column N of the spreadsheet.
  • Mimic the tone on the client website. Typically this is professional yet personable.

Keywords:

  • Some topics have keywords, others don’t.
  • If a keyword is listed, use it approximately once per 100 words.
    • If the usage doesn’t sound natural, then use the keyword less frequently.

Format:

  • List the client URL at the top of the page.
  • Include Stock Image number(s).
    • One stock image is required if the content is less than 499 words; two are required if it is more than 500 words.
    • Go to https://depositphotos.com/ search for an image that is relevant to your article, and copy and paste the picture ID into your word doc at the top.
    • Click “File Info” below image to see Image ID

deposit photos

  • Bold the title.
  • Each article should contain specific information and details relevant to the topic listed in the spreadsheet.
  • Include headers and/or lists to break up the content and make it easy to scan.
  • Please follow any special instructions in Column N of the spreadsheet.

 

  • Save the article as “client name – title.”
    • Example: Eclipse Tinting – Explaining Clear Auto Tint.
  • Put Caz4Help in the subject line and send completed articles to [email protected].

Note: Word counts vary for this client. Example may not be the same length as what you are writing.

http://www.lotzrenovations.com

Image ID:138419300

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