Information
Last Updated: 3.5.2018
Contact: [email protected]
Client Name: Jones Stephens Corp.
Jones Stephens Corp. is a distribution company with 15+ nationally recognized brands that sell various home improvement tools and products.
You will be writing product descriptions that will be posted on Lowes.com
Reference this spreadsheet for “Marketing Attributes” that can be used in your descriptions/bullets: https://styleguide.bkacontent.com/bke-roadandhomeexamples/
*If bullets are provided on the spreadsheet for the product you are writing about, they can be rewritten and used.
*These products have not yet been posted online and there are no existing images of them, but you can Google similar products from other brands and use those to get a better idea of what the product is.
Client Style Preferences:
-
- Temperatures should be written with a symbol, not text, for negative, symbol for degrees, F or C as applicable (ideal: -20°F)
- pull-out
- hook-up
- taillights
- 30 Amp (capital A, lower case m and p)
Tone/Voice:
Informational. Not too conversational or “blogger” like.
Keywords:
- Use each keyword once
PRODUCT BULLETS
- Each item requires a minimum of two bullets but cannot exceed nine. Each bullet is limited to 254 characters, including spaces.
- Be Consistent Anything mentioned in the bullets must match the product attributes and image. It’s a good idea to use the same benefits/features that are listed on the product’s packaging in your product information bullets.
- One Selling Feature Per Bullet Each bullet should contain only one feature/benefit and should be easy to read and understand. Lowes.com doesn’t allow phone numbers, websites, promotions, pricing, or shipping information in the bullets.
- Product Claims Unsubstantiated Claims are not accepted. (e.g. “Best in class”, “Most durable”, “Nothing works faster”.)
- Energy and Water Efficiency Certification References If your Product Bullet makes a claim of energy savings you must provide either an EnergyGuide or FTC Lighting Facts to substantiate the claim. You must also disclose how the savings were calculated in that bullet (e.g. Can save up to 78% more energy compared to an incandescent, based on 3 hrs/day, 11¢/kwh)
*Keep bullets under 15 words – more like bullets; less like sentences.
*Please avoid contractions such as “it’s” and “you’ve”
Add-Ons (All Jones Stephens Corp. descriptions must include a Meta description and a Title tag):
Add-Ons DO NOT count toward your overall word count.
Meta Description: A 320 character description of what the article is about. Try to include at least one keyword. (http://submit.bkacontent.com/2016/11/08/ots-meta-descriptions-2/)
Title Tag: A secondary title for the article written. Optimal Format: Primary Keyword – Secondary Keyword | Brand Name (http://submit.bkacontent.com/2016/11/08/ots-title-tag-2/)
Layout:
- RVP number (Column F)
- Product Name (Column D)
- Title tag
- Meta description
- Product description
- Product bullets
- Save each description as the RVP# (column F) – Product Name (column D) – e.g. “RVP144 – Hose Coupler”
- Put Jones Stephens Corp. in the subject line of the email and send to [email protected]
RVP number: RVP152
Product Name: Lavatory Sink Strainer Basket
Title tag: Lavatory Sink Strainer Basket – Recreational Vehicle | Road & Home
Meta description: The Lavatory Sink Strainer Basket prevents hair and other objects from clogging up the plumbing in your recreational vehicle. Don’t take any chances when it comes to keeping your pipes clean and flowing clear while your vacationing. Keep one or two of these strainer baskets on hand; the basket is just the right size for storage.
Product description: The Lavatory Sink Strainer Basket is a necessary addition to any recreational vehicle lavatory. When used appropriately, this handy little accessory can collect hair, nail clippings, food scraps, floss, and other foreign objects, keeping them out of the plumbing. Use the convenient post to easily remove the basket from its spot in the drain and to re-position it firmly after emptying it. A rubber gasket fits into the drain, so you don’t have to worry about bits of debris making it past the strainer. The small basket fits many RV lavatories and extras can be stored conveniently within reach, so you don’t ever have to leave your RV pipes at risk. Stainless steel construction is durable and complements many lavatories. Whether bringing your RV out of storage or packing it up for another trip, be sure you’ve got an extra basket or two on board.
Product Bullets:
- Stainless steel construction for strength
- Rubber gasket gives a positive water-tight seal
- Includes post for easy removal
- Rolled edges provide an attractive finish
- Basket measures 1 ½ inches
RVP number: RVP160
Product title: Diverter Faucet Stem
Title tag: Diverter Faucet Stem – RV & Mobile Home
Meta description: This diverter faucet stem links the tub spout and shower head, redirecting water from one to the other on demand. The stem is compatible with Phoenix 3-valve faucets and other “J” broach handle faucets in your RV & mobile home, fitting neatly in the center. Replace a worn diverter to help stop costly leaks.
Product description: Leaky faucets are a drain on water and energy; having to refill both early because of a leak can be frustrating, even before you see the bill. Instead of replacing a leaky faucet in your RV or mobile home, take the simpler option: repair it by replacing the diverter stem with this 7J-9D model. This part can be suitably installed in most Phoenix faucets as well as any other “J” broach faucet design. The stem diverts water from the tub spout to the showerhead, making it a vital part of your plumbing for an enjoyable shower. Restore your current faucet to working condition and save yourself the extra water bills, as well as the trouble of more costly repairs.
Product Bullets:
- Durable plastic replacement diverter faucet stem for bathtub and shower
- Compatible with Phoenix and other faucets with “J” broach handle
- Fits into the center of 3-valve tub/shower faucet in an RV & mobile home
- Reference model #7J-9D
RVP number: RVP010
Product title: Dual Shut-off Hose “Y”
Title tag: Y Hose Splitter with Dual Shut-off
Meta description: This general-purpose dual hose adapter features metal Y-shaped construction. Twin shut-off valves give you twice the utility from each of your hose hookups. They’re durable and ready to use. Simply screw one in to your existing hardware to divide and conquer your water-related chores.
Product description: Use this metal hose Y dual adapter to split a standard hose fixture into two independently controlled streams. Simply flip a switch to open or close the flow of either side. This durable valve doubles the functionality of your existing hose hookup for any number of potential applications. Are you tired of screwing and unscrewing hoses constantly throughout the duration of your stay at a campsite? Simply attach the park’s water supply to one side of the adapter and your outlet to the other. You’re free to access your external water source and refill your tank quickly and efficiently. Use it for all of your outdoor water needs around your RV & mobile home.
Product Bullets:
- Standard garden hose threads connect directly to the standard hoses you already own
- Use dual shut-off control to operate both hoses at once or run each individually
- Quality construction and materials resist natural wear and tear
- Intended for fresh water sources and standard RV plumbing