In Season Jewelry

Tone/Voice:

Conversational. Product descriptions should be written such that the customer feels they need the item. The description should be “sexy” and needs to capture the customer’s attention in the first sentence.

• They don’t sell diamonds, gemstones or high-end stones. All stones are cubic zirconias (CZ) or crystals.
• Pearls should always have the word “simulated” before (i.e.: this cute simulated pearl earrings)
• Items made of “14k Yellow Gold” or “925 Sterling Silver” (metal will always be included in the product name column) should have the words “safe for sensitive ears” or “safe for sensitive skin” in the description (depending on the product you will choose one or the other option)
• Keep in mind the product Age Group. If the product is for a baby or little girl you’re talking to the mother or grandmother. If the product is for Adults you’re talking to the buyer. Age group will be indicated in the special instructions column.
• Do not use the titles inside the description as filler. Capitalize words properly.
• Avoid double spaces or incorrect spacing. (Spaces before punctuation marks etc., we expect the text to be ready for release, so no errors please)
• Don’t use bullets in the description. Word count target is for description only.
• Mention the items will arrive packaged in a gift box.
• The text is obviously a description of the item, but it should also have a short sales pitch according to the item type.
• Avoid the use of “hypoallergenic”. “Safe for sensitive ears” can be used in Sterling Silver earrings.
• Avoid using gemstone or words that can be considered misleading (even if it’s clear as faux gemstone, etc.)
• Please don’t mention choking hazard or phrases which out context might have a negative connotation.

Keywords:

• Use each keyword once

Format:

• You will be writing a title and a description of each product.
• Please include the Article # (it’s SKU number) at the top of the document for easier tracking.

Titles:

• Character limit: 200
• Capitalize the first letter of each word
• Spell out measure words such as Ounce, Inch, and Pound
• All numbers should be numerals
• Ampersands should not be used in titles unless part of a brand name; spell out and lowercase “and”
• If the size is not a relevant detail, do not list it in the title
• If the product does not come in multiple colors, the color should not be noted in the title

Title Formulas for Categories

Depending on the category, there may be additional formulas for each item. Each product category has a specific product title formula.

All categories start with the brand and list the product name but other attributes of the title may include:

• pattern
• model number
• power output
• size, color, quantity (if there is more than one)

Since the title is the first source of information for the customers during a search, it’s important that all titles follow Amazon’s style guidelines and have correct capitalization and spelling.

Below is a list of Amazon’s title formulas and examples for major product categories (please note this does not include ALL categories with specific formulas but rather an idea of what sellers are expected to build out for their products):

Cookware, Cutlery
Style: Brand + Line + Size+ Product Type
Example: Calphalon Professional Hard-Anodized 8-1/2-Quart Saucier with Lid
Example: Sabatier Precision 14-Piece Stainless-Steel Knife Block Set

Small Appliances, Home Environment
Style: Brand + Model Number + Model Name + Product Type, Color
Example: KitchenAid KSM150PSER Artisan 5-Quart Mixer, Empire Red

Tableware
Style for Sets: Brand + Pattern + Product Type, Amount
Example: Pfaltzgraff Charlotte 16-Piece Dinnerware Set, Service for 4

DVD Players
Style: Brand + Model Number + Size + Product Type + Screen Style (if needed) + (Color/Pack Size)
Example: Panasonic PV-D4743S Progressive Scan DVD/VCR Combo (Silver)

Product Description:

• Character limit: less than 2,000 characters (with spaces)
• 1-2 paragraphs
• Overview the product’s FEATURES and BENEFITS without simply restating information you have already presented.
• Use warm and descriptive language that is highly informative without being overly long, presenting the product and its unique features in clear, easy-to-understand sentences.

• Save your Word document as the Product Name (column D)
• Please put the name on the green header (column A) in the email subject line. – include order #
• Send completed content to [email protected]

https://www.amazon.com/Prismacolor-Premier-Pencils-Coloring-Sharpener/dp/B01ICWEDOQ/ref=sr_1_1?ie=UTF8&qid=1498510659&sr=8-1&keywords=prismacolor+premier+pencils+adult+coloring+kit+with+blender

Title: 

Prismacolor Premier Pencils Adult Coloring Kit with Blender, Art Marker, Eraser, Sharpener & Booklet, 29 Piece

Product Description:

Unlock a world of brilliant, stress-relieving colors and let your imagination bring the coloring pages to life! your coloring kit comes with 24 Prismacolor colored pencils, an Illustration marker, a colorless Blender Pencil, a kneaded eraser, a Pencil sharpener and a coloring book for adults. The intensely colorful pigments in the adult coloring pencils help you differentiate your designs. Prismacolor coloring pencils feature creamy cores that allow you to blend, shade and layer like a professional artist. At the same time, the colorless Blender Pencil effortlessly blends Pencil strokes together while the fine line Illustration marker helps you draw details and outline your drawings. Your coloring kit also comes with a kneaded eraser that can be molded into any shape plus a dual-port Pencil sharpener that allows you to select just the right point for your project. Experience the calming power of creative expression with the Prismacolor Premier adult coloring book kit!

Article #:

SS-02-00054

Title:

Sterling Silver Faceted Endless Hoop Earrings for Ladies

Product Description:

Add an elegant flair to your wardrobe with these beautiful sterling silver endless hoop earrings. These small silver hoop earrings are glamorous and shimmery, perfect for those days when you want to dress your outfit up with a subtle hint of fanciness. With the endless hoop earrings’ silver color, they are neutral enough to go with just about any outfit, making them a great way to accessorize anything from casual wear to a cocktail dress. They come packaged in a gift box, making an excellent present for any woman who can’t have too many pairs of hoop earrings.

Article #:

SS-02-00061

Title:

In Season Jewelry 925 Sterling Silver Cubic Zirconia Oval Photo Locket Necklace Pendant

Product Description:

Keep your loved ones close to your heart with this photo locket necklace. The oval-shaped pendant, which comes in its own gift box, is encrusted with cheerful pink cubic zirconia over its entire front surface. A hinge on one side of the pendant allows the photo jewelry locket to open up, revealing spaces for two photographs to be placed. In addition to the beauty and affection typically expressed through sterling silver lockets, this piece in particular is one that you can wear with confidence, knowing that the 925 sterling silver construction is safe for sensitive skin.