Keywords:

• Use each keyword at least once, but no more than 2-3 times.
  • The keyword ‘Levi’s’, is approved to use multiple times when discussing the different product styles (ex: Levi’s Tailor Shop, Levi’s Made in the USA, etc.)

TYPES OF PHRASES TO AVOID: New Year, New You – Summer Loving – Into the Blue – Make a Splash – Beat the Heat – Back to Black Jeans Scene – Spring Fling

TYPES OF PHRASES WE LOVE: Always Original Modern. – Classic. Versatile. Premium Quality. – Maximum Style. – An Icon in the Making Raw. – Authentic. Iconic. – Defining Style for Decades

ADDITIONAL CONSIDERATIONS:

– Use contractions wherever possible. This helps content to read more conversationally.

– Do not use the Oxford comma unless it’s necessary for clarity.

– Levi’s has a rich history with music, feel free to work in allusions to music when appropriate.

WORDS TO AVOID: affordable, bargain, cheap, designer, fab, fabulous, fad, fancy, fashionable, fashionista, funky, gal, haute, just, ladies, must-have, only, rock out, trendy, sassy, slacks, snag, snazzy, splurge, stylish, wow 

Format:

The client is looking for localized content. These are for Levi’s outlet store locations.

• Please talk about the neighborhood, cross streets, landmarks, etc.
  • Do not name other retailers. Instead, you could say “upstairs on the east end near the movie theater.”
• Talk about Levi’s products where possible and ensure the brand is adequately represented among the localized content.
  • DO NOT talk about specialized collections (ex: Boys Collection, Made & Crafted, JT Collection, etc.) as these change stores regularly.
  • DO NOT mention “boys” and/or “girls” fits in ANY of the content – some stores don’t carry these. Reference “kids” if discussing the benefits of Levi’s kids clothing.
  • Focus on icons like 501 Jeans, 511 Jeans, 512 Tapers, Western Shirts, Crewneck sweaters, Truckers, 711 Skinnys, 501 Skinnys, etc.
  • DO NOT promise all fits and/or sizes in store as they don’t usually carry everything at every location.
• Write in first person, as if you were the company.
• Keep the tone natural, conversational, relevant.
• You can break up the content with bullet points and headers in order for it to flow better and make sense.
• Outside of saving your document, always type the company name as follows:  Levi’s®
• End the page with a “Call to Action” that instructs the reader to contact the company and summarizes the information.

• Here is a sample format for the pages. The number of H2 headers depend on the length of the page. A shorter web page may only require two H2s and a longer page more.
  1. Page Name
  2. H1
  3. Text
  4. H2
  5. Text and bullet list
  6.  H2
  7. Text
  8. H2
  9. Call to Action

TRADEMARKS AND REGISTRATION

Levi Strauss & Co. owns numerous trademarks, and it’s important that we reflect this ownership in our copy at all times—even when it might look better aesthetically to leave the symbol off.

® = federally registered (keyboard shortcut: option r)

™ = pending application or claim rights in unregistered mark (keyboard shortcut: option 2)

A trademark can be:

a word = Levi’s®

a phrase = Quality Never Goes Out of Style®

a number = 501®

a symbol = [Dockers® logo]

a device = [Levi’s® Red Tab™ label]

TRADEMARK USAGE GUIDELINES

Follow these guidelines when using trademarks in text. See below for a full list of Levi Strauss & Co. trademarks currently in use.

1. In most cases, trademarks should be followed by a noun unless you’re writing about the brand itself.

EX: Levi’s® jeans; Dockers® khakis; 501® jeans

2. Do not pluralize our trademarks.

Make the noun following the trademark plural, not the trademark itself.

YES: 505™ jeans.

NO: 505™s

3. Never make trademarks possessive.

It’s okay to add ‘s to the noun following the trademark, but not the trademark itself. You can also rewrite to avoid the possessive.

YES: The washes of our 501® jeans

NO: Our 501®’s washes

4. Don’t hyphenate trademarks.

Don’t combine trademarks with other words to create hyphenated adjectives.

NO: Docker’s®-type pants; a pre-Levi’s® style.

5. Format to superscript

When possible, format ® and ™ as superscript. Superscript means it should sit higher up—not a bigger size.

YES: Levi’s®

NO: Levi’s ®

6. Always put a space between the trademark symbol and noun.

YES: dENiZEN™ jeans

NO: dENiZEN™jeans

7. Always place a period after trademark symbol, not before.

When possible, work with designers to kern the period accordingly, especially in headlines.

YES: Sta-Prest™.

NO: Sta-Prest.™

CURRENT GLOBAL TRADEMARKS

Add the correct ® or ™ as superscript after each Levi Strauss & Co. trademark every time it appears in text. For third-party trademarks, add symbols only to those licensed by LS&Co.

REGISTERED

Levi’s®

501® (Original and Shrink-to-Fit™)

Arcuate Stitching Design®

Dockers®

Nanosphere® Technology (Levi’s® Commuter™)

Sanitized® Brand Technology (Levi’s® Commuter™)

3M™ Reflectivity (Levi’s® Commuter™)

3M™ Scotchlite™ Reflectivity (Levi’s® Commuter™)

Levi’s® Vintage Clothing (® symbol after Levi’s® trademark; no symbol after Vintage Clothing)

Quality Never Goes Out of Style®

3XDRY® Technology

501® For Her (global fit, capital F, ® after 501)

Go Forth®

Water<Less®

Levi’s® Made & Crafted® (always include Levi’s®; never use Made & Crafted® by itself; always use an ampersand)

TRADEMARKED

505™, 508™, 510™, 511™, 512™, 513™, 514™, 515™, 517™, 518™, 520™, 523™, 524™, 525™, 527™, 535™, 542™, 550™, 559™, 560™, 562™, 569™

Shrink-to-Fit™

Sta-Prest™

Red Tab™

dENiZEN™

Levi’s® Commuter™

Levi’s® Revel™

• Save the pages as the company name found in the Green Bar on the spreadsheet followed by the Page Name.   i.e.“Rio SEO Levis – North Charleston”
• Please ensure that your document titles do not include any of the following symbols, as these will prevent them from being zipped:
  • Apostrophes [‘], Quotation Marks [“], Long (Em/En) Dashes [–], Parentheses [()], All Rights Reserved [®], etc.

https://locations.levi.com/tx/canutillo/denim_canutillo_tx_331.html

Levi’s® Outlet Marketplace Denim & Jeans Store at Outlet Shoppes at El Paso

Canutillo, Texas is a great place to live, and no matter what brought you to the city, our Levi’s® jean store at the Outlet Shoppes is here to help you live your day in comfort. We’ve got styles you can wear for any occasion, whether you’re looking for something stepped-up or something casual. Whether you need new jeans for work or play, come visit us.

The Iconic Style and Quality We’re Known For

Over a century ago, denim pants were made with a singular purpose: they were designed to give American workers durable clothing that would be appropriate for the service, construction and manufacturing industries. We took that tough construction and iconic style and updated it for today without straying too far from our roots. At the same time, we factored in the kinds of work and play people do today.

Excellent Styles and Superior Comfort

Style and comfort come together wonderfully in our famous denim selections. You can wear differing styles to work one day after another and never get tired of them. We’ve got a style that fits your needs:

• Skinny
• Super skinny
• Straight
• Slim
• Bootcut
• Relaxed
• Crop
• Boyfriend

However, you’ll find more than just jeans in our denim store. We also have a large selection of rompers, blouses and skirts to choose from, in addition to quality sweatshirts, tee shirts and hoodies. Our outerwear line is extensive, so you can brave any weather and stay chic.

Come by the Outlet Shoppes

You’ll find us along South Desert Boulevard, just west of Franklin Mountains State Park. We’re inside the Outlet Shoppes at El Paso, next to the food court. Call us at 915-877-2056 with any questions you have about our inventory.

https://locations.levi.com/co/lakewood/denim_lakewood_co_403.html

Levi’s® Outlet at Colorado Mills

You’ll find our Levi’s® Outlet at Colorado Mills in the Rocky Mountain foothills. Whether you’re just visiting or are lucky enough to live in the Denver area, make the most of it in comfortable, durable denim. Take your Levi’s® jeans along on a hike through North Table Mountain, a trail ride at Matthews/Winters Park, or camping, hunting and fishing at one of the area’s many mountain sites.

Styles and Fits to Take You Anywhere

Levi’s® jeans are versatile enough to take you from rugged altitudes at the Red Rocks outdoor amphitheater and the nightlife along Denver’s chic 16th Street mall, to downtown cultural events. Put any look together with the variety of styles available in our denim store, which include iconic 501® Original Fit Jeans to 720 jeans and more, such as the following:

• Slim
• Skinny
• Straight
• Relaxed
• Stretch
• Boyfriend
• Wedgie
• Ribcage
• Crop
• Boot Cut

Men and women can all find their favorites here, plus key accessories to complement any style.

Popular All Over the World

Levi’s® jeans have been defining style for decades. Since our beginnings in the late 1800s, our denim has grown in popularity with people from all walks of life due to its unmatched durability and comfort. Today, we’re still one of the most popular denim brands out there, with fans in every corner of the world.

Visit Our Levi’s® Outlet Today

The best way to enjoy Colorado is in comfortable clothing that doesn’t get in the way. Get yours from our jean store in the Colorado Mills outlet shopping mall in Lakewood, located at 14500 W. Colfax. You’ll find us east of the crossroads of West Colfax Avenue and I-70, between Colfax and 6th Avenue. We are on the east end of the mall, inside near the food court. For inventory information and more, contact us at 303-278-1354.