Information
Last Updated: 01.19.18
Contact: [email protected]
Product Info:
You are rewriting existing product descriptions for either Exotic Identity or Ace and Archer so they are completely unique. This customer-facing marketing copy is intended to sell the products.
Company Info:
Exotic Identity offers smart fashion for less. The company prides itself on giving you the latest trends, while creating new ones along the way! Every product they make has been researched and curated to make you stay on trend without sacrificing your personal style.
At Ace and Archer, we are a team of creatives who take immense pride in our handmade glory. The authentic materials and traditional techniques we use inspire our unprecedented and unorthodox, original products.
Tone/Voice:
- Descriptions should be written in a natural, conversational tone that describes the products, product features, usage benefits, and/or other promotional language.
- Capture the reader’s attention in the first sentence.
- Whenever possible, avoid using the word “will” and writing in future tense. The copy is stronger when you instruct the reader to do something now. For example:
- Good: As you hit the party, you will be the center of attention with a seven-point, fabric-covered foam crown that reaches for the stars.
- Better: Hit the party in your seven-point, fabric-covered foam crown that reaches for the stars and be the center of attention.
Keywords:
- Use each keyword once
Format:
- URL (Column C)
- Product Name (Column D)
- You can add important information to this if needed (Example: number of pieces in a gift set)
- Paragraph 1
- Bullet points
- Saving each description as the Product Name (column D)
- Put Premium Global Brands in the subject line of the email and send to [email protected]
Exotic Identity 4-Piece Women’s Hat, Infinity Scarf, Gloves, and Leg Warmers Tundra Gift Set
Stop the chill in our chic Tundra Gift Set. Each of the four cold-weather accessories are styled to keep you warm without being too bulky. Fingerless gloves make it easy to access your smart phone while on the go.
- Includes: Arctic Pom Hat, Aspen Infinity Loop Scarf, Tahoe Fingerless Gloves, and Vail Leg Warmers.
- Classic, cable-knit design.
- Available in three colors.
- Hand wash for best results, lay flat to dry.