Information
Last Updated: 1.21.2018
Contact: [email protected]
You will be writing product titles, bullet points, and descriptions for PureModern that will be posted on Amazon.com.
Copy should be succinct and informative.
Tone/Voice:
Conversational. Product descriptions should be written such that the customer feels they need the item. The description should be “sexy” and needs to capture the customer’s attention in the first sentence.
Always rely on reference URLs to gauge brand tone.
Keywords:
- Use each keyword once
Think about the need that the pot or planter might be filling in a commercial environment such as a college, mall, spa, restaurant ect. Please use the words referring to the use. Is the pot dividing a room, creating walking areas ect.
- Do not make any reference to size or color, as each description will be for a different shape.
- Do not make any reference to drainage holes for indoor products or to EZ Fill-TER system bags or tanks, as these will not be sold on Amazon.
Format:
- You will be writing a title, bullet points, and a description for each product you are writing about.
Titles:
- Character limit: 200
- Capitalize the first letter of each word
- Spell out measure words such as Ounce, Inch, and Pound
- All numbers should be numerals
- Ampersands should not be used in titles unless part of a brand name; spell out and lowercase “and”
- If the size is not a relevant detail, do not list it in the title
- If the product does not come in multiple colors, the color should not be noted in the title
Title Formulas for Categories
Depending on the category, there may be additional formulas for each item. Each product category has a specific product title formula.
All categories start with the brand and list the product name but other attributes of the title may include:
- pattern
- model number
- power output
- size, color, quantity (if there is more than one)
Since the title is the first source of information for the customers during a search, it’s important that all titles follow Amazon’s style guidelines and have correct capitalization and spelling.
Below is a list of Amazon’s title formulas and examples for major product categories (please note this does not include ALL categories with specific formulas but rather an idea of what sellers are expected to build out for their products):
Cookware, Cutlery
Style: Brand + Line + Size+ Product Type
Example: Calphalon Professional Hard-Anodized 8-1/2-Quart Saucier with Lid
Example: Sabatier Precision 14-Piece Stainless-Steel Knife Block Set
Cook’s Tools & Gadgets
Style: Brand (+ Model Number if necessary) + Model Name + Product Type, Color
Example: Vacu Vin Wine Saver Gift Pack, White
Small Appliances, Home Environment
Style: Brand + Model Number + Model Name + Product Type, Color
Example: KitchenAid KSM150PSER Artisan 5-Quart Mixer, Empire Red
Tableware
Style for Sets: Brand + Pattern + Product Type, Amount
Example: Pfaltzgraff Charlotte 16-Piece Dinnerware Set, Service for 4
Bedding
Style for Sheets, Mattress Pads, Blankets: Brand + Line/Pattern + Thread Count + Material + Size + Product Type, Color
Example: Wamsutta Luxury 400-Thread-Count Sateen Queen Sheet Set, Halo
Bath Towels
Style: Brand + Line/Pattern + Material + Product Type + Quantity, Color
Example: Royal Velvet Classic Hand Towel, Peridot
DVD Players
Style: Brand + Model Number + Size + Product Type + Screen Style (if needed) + (Color/Pack Size)
Example: Panasonic PV-D4743S Progressive Scan DVD/VCR Combo (Silver)
Video Games
Style: Brand + (Model Number if unclear what product is) + Product Type + (Platform)
Example: Thrustmaster Freestyler Bike (PC)
Bullet Points:
- Character limit: up to 200 characters (with spaces) per bullet point
- Each point should start with ALL CAPS headers. Integrate a mix of the keywords for some of the headers.
- Highlight the unique selling propositions of the product.
- Bullet points will be the same for every product except for the last bullet: ACHIEVE DESIGN GOAL
- ACHIEVE DESIGN GOAL:
Each shape lends its own specific design - Write a sentence about how the product is offered in many different shapes that will meet the designers goal. Talk about how the particular shape will help in a particular spot.
Product Description:
- Character limit: less than 2,000 characters (with spaces)
- 1-2 paragraphs
- Overview the product’s features and benefits without simply restating information you have already presented.
- Use warm and descriptive language that is highly informative without being overly long, presenting the product and its unique features in clear, easy-to-understand sentences.
- Save each description as PureModern – *Product Name* (column D)
- Put PureModern – *Product Name* in the subject line of the email and send to [email protected]
**This is NOT an Amazon-style product description. Formatting and length are both incorrect for this example. Please only refer to this example for brand tone.**
https://www.puremodern.com/collections/rectangular-planters/products/modern-elite-rectangle-planter
Title:
PureModern Modern Elite Rectangular Planter
Product Description:
Designed with a space-saving profile to create a place for greenery, and at the same time enliven a dull wall in an entry way. This rectangle planter can also create a quiet place for your patrons by separating sitting areas from high traffic areas.
Made of heavy gauge marine grade aluminum and powder coated inside and out to ensure durability and longevity in any environment. The Elite Rectangle also includes low-profile rubber feet to allow for proper drainage.
The Modern Elite Planter can be completely customized from a selection of thousands of colors and can be sized in any dimension to fit your project exactly. Proudly designed and manufactured in North America, and exclusively offered by PureModern. Available in Pewter, Suede Bronze, Matte Black, Mettalic Silver, Gloss White, and Smoky Beige.
Title:
PureModern PurePots Bowl – 2110
Bullets:
COMMERCIAL GRADE QUALITY: Handcrafted with high quality fiberglass resin. Commercially hand spray painted to order in North America using BASF commercial automotive grade paint. BASF paint systems strive to meet the requirements for performance, quality and safety.
UV, CORROSION AND FROST RESISTANT: Fiberglass resin is resistant to corrosion and UV damage due to the structural integrity of the composite material. BASF Commercial grade automotive paint with specialized resins, pigments, and additives for enhanced coating performance to decrease UV damage.
MODERN DESIGN WITH SLEAK CLEAN LINES: Every PurePots planter is handcrafted under strict quality guidelines creating a clean and sleek modern design. The planters have a smooth like glass finish and with minimal to no texture.
USE INDOORS OR OUTDOORS: PurePots planters can be ordered with or without drain holes for interior or exterior applications.
HIDDEN PLANTER BASE FEET: Small feet are manufactured into the base of planter to create a floating modern design and allows for proper drainage for outdoor applications and to increase airflow under planter for interior applications
QUICK SHIP PRODUCTS: Industry leading shipping time for commercial hand painted to order planters.
SUPERIOR STRUCTRUAL STRENGTH: All PurePot planters come with a double return top edge.
PERSONALIZED COLOR: 10 standard color options to choose from. Custom colors are available upon request.
ACHIEVE DESIGN GOAL: Each shape lends its own specific design **Write a sentence about how the product is offered in many different shapes that will meet the designers goal. Talk about how the particular shape will help in a particular spot**
Product Description:
Transform any space from drab to chic with the PureModern PurePots bowl. Its smooth profile and subtle shine make it an attractive decorative piece for the office, spa, restaurant or other commercial space. Handcrafted from commercial grade fiberglass, this plant pot is as durable as it is attractive. Use it indoors or outdoors to create a welcoming atmosphere, separate different spaces and provide privacy.
This pot is finished with a highly durable UV protective automotive paint that protects it from the sun’s harmful rays. The composite material of glass fibers and resin creates a superior product that is resistant to corrosion and frost.
Title:
Prismacolor Premier Pencils Adult Coloring Kit with Blender, Art Marker, Eraser, Sharpener & Booklet, 29 Piece
Bullet Points:
- Begin your adult coloring book journey equipped to fully express your creative side: soft core pencils, an illustration marker, an eraser, a sharpener and a coloring booklet with 8 illustrations
- Pre-sharpened pencils in 24 colors picked just for coloring books take the stress out of finding the right shade
- Black illustration marker has premium, smear-resistant ink and an ultra-fine 005 tip that’s ideal for creating crisp details and outlining
- Colorless blender pencil helps you create imaginative blends and soften edges
- Pencil sharpener has two ports, one for wide points, one for fine points. Large kneaded rubber eraser molds easily into the size and space of what you’re erasing
- Designed for a range of expertise levels, the coloring pages for adults are a great way to unwind after a stressful day
Product Description:
Unlock a world of brilliant, stress-relieving colors and let your imagination bring the coloring pages to life! your coloring kit comes with 24 Prismacolor colored pencils, an Illustration marker, a colorless Blender Pencil, a kneaded eraser, a Pencil sharpener and a coloring book for adults. The intensely colorful pigments in the adult coloring pencils help you differentiate your designs. Prismacolor coloring pencils feature creamy cores that allow you to blend, shade and layer like a professional artist. At the same time, the colorless Blender Pencil effortlessly blends Pencil strokes together while the fine line Illustration marker helps you draw details and outline your drawings. Your coloring kit also comes with a kneaded eraser that can be molded into any shape plus a dual-port Pencil sharpener that allows you to select just the right point for your project. Experience the calming power of creative expression with the Prismacolor Premier adult coloring book kit!