Rogan Shoes, Inc. – Product Descriptions

Directions

Go to the manufacturer’s website (Puma, Adidas, Keds, Skechers, etc.) and search the Stock# (column F) or Shoe Name (column D) to find existing pictures/descriptions of these shoes. If it isn’t found on the manufacturer’s website, search the shoe type and stock number in Google. You should be able to easily find the shoe on a number of different websites.

• Sometimes the shoe name will NOT exactly match the stock #. In this case, write based on whatever the stock # shows online. 
• It’s OK if there is a slight variation in the stock # or the name of the shoe found online. Submit your description with the correct/new name and stock number you described in your content.
• Pay attention to the ID # found in column N. You will need this when saving and submitting each piece. The ID # is not related in any way to the stock #. (see saving instructions tab)

Duplicate Products

If you have duplicate products, write a unique description for each and put the ID # (column N) at the end of the file name when saving. This happens when you have the same shoe with varying colors. You need to write a unique description for each color/variation of the shoe. (Example of one shoe with multiple variations pictured below.)

N/A Products

If you cannot find a product that closely matches the name or the stock#, please select “N/A” in the title column on the Ecommerce sheet. Otherwise, once you complete the description, select “Done” in the title column. You MUST select “Done” to get paid. Use the drop-down menu provided for the title column. 

• For N/A products, do not email a blank Word document to the Submit box. 
• The client is still charged for N/A products, so we verify that the product is really N/A before we send it to the client. Ensure you have done your due diligence before you select N/A. If we are able to find the shoe, you will be asked to write the description.

Tone/Voice:

Conversational. Product descriptions should be written such that the customers feel they need the item. The description should be “sexy” and needs to capture the customer’s attention in the first sentence.

Layout:

• Product Name (Column D)
• Paragraph
• 5 Bullet Points (include stock #)

Please reference the Rogan Internet Style Guide linked below while writing these product descriptions:

Rogan Internet Style Guide 9-12-16

• Save each description as the Product Name (column D) followed by the ID Number (column N)
  • Example: “Kids Nike Air Max-123” (Make sure to use a hyphen, not a dash.)
  • DO NOT use the stock # when saving.
  • You can correct for any misspellings in the title when saving; however, do not use dashes, commas or apostrophes in the file name. (Doing so prevents the file from being zipped.)
• Select “DONE” or “N/A” from the drop-down menu in the Title column (column M) when you’ve completed your product descriptions.
• DO NOT submit empty Word documents for N/A descriptions. Send only what you have marked as “DONE” in the title column.
• Put “Rogan Shoes” in the subject line of the email and send to [email protected].
• Attach and submit all of your files in one email.

Air Jordan Courtside Athletic Shoes – Baby Toddler

If your kid is naturally athletic and loves running around with a basketball in his or her hands, it is important to embrace it. One way of showing your child you’re on board with his or her hoop dreams is by purchasing a pair of Air Jordan Courtside shoes. These mid-top basketball sneakers, designed for both infants and toddlers, will provide your child with comfort and enhanced mobility.

• Cushioned polyester and snakeskin texture tongue
• Foam midsole
• Jumpman logo on heel
• High-traction rubber outsole
• Stock # AQ7735

Under Armour SC 3ZERO II Basketball Shoes – Mens

Bring your “A” game every time with these sleek, comfortable shoes designed to give you maximum air flow. Under Armour’s exclusive Charged Cushioning and Micro G foam combination molds to your foot, providing just the right amount of explosion in every step. From their singular webbed lacing system to their extended side-wrap construction, these shoes deliver premium support and bounce.

• Dual density midsole and two-piece outsole engineering
• Molded maxprene upper
• Die-cut EVA sockliner for maximum protection
• Cohesive tongue and upper design for extra ventilation
• Stock #UA 3020613

Under Armour Micro G Pursuit Fbr Womens Running Shoes

Run in complete comfort and style while wearing these lightweight, cushioned womens running shoes. The mesh upper combines several textures in an eye-catching design. The neutral structure of this shoe provides ample flexibility and cushioning. Foam padding under the tongue and around the ankle collar help to prevent slipping. A die-cut EVA sockliner offers extended arch support and works with the one-piece Micro G foam midsole to deliver explosive takeoffs after every strike.

• Breathable mesh upper
• Removable insole
• Tire-inspired outsole
• 8.75 ounces
• Stock #3021149