Keywords:

• Use each keyword at least once, if applicable
  • Double check whether or not services given as keywords (drug store, cosmetics, passport photos, walk-in clinic) are offered at each individual location.
  • Do not include “(if applicable)” as part of the keywords.
• MinuteClinic® cannot be pluralized. Use “multiple MinuteClinic® locations”.

Keywords and Phrases to AVOID:

• NEVER use CVS alone. Always use CVS Pharmacy™.
• Do not use the phrase “General Merchandising Needs”. Try to use more conversational and engaging words and phrases.
• Do not use the phrase “Log On”. Always use “Sign In”.

Items for ALL Articles:

• Include each store’s phone number
• Phone number format – needs to exist either with parenthesis or with dashes.
• Title – needs to always include “CVS Pharmacy & Drug Store at…”
• Instead of using terms like “We” or “Us”, change to include specific type of store e.g. pharmacy. Example: “Our pharmacy is in your neighborhood”
• Include the following references within each page:
  • transferring prescriptions through our mobile app
  • managing automatic refills
  • personal CVS.com account
  • ExtraCare® rewards
  • photo printing, custom prints
• Include a link to our homepage using the anchor text CVS Pharmacy™
  •  https://www.cvs.com/
• Include a link to the pharmacy page using the anchor text “pharmacy”
  • https://www.cvs.com/pharmacy/#/pharmacy

Format:

The client is looking for localized content. Pharmacy locations.

• Please talk about the city and refer to the existing website for ideas.
  • Also please talk about the neighborhood, cross streets, landmarks, etc. This custom content is what is most important.
• Write in first person, as if you were the company.
• Break up the content with bullet points and headers in order for it to flow better and make sense.
• End the page with a “Call to Action” that instructs the reader to contact the company and summarizes the information.
• All subheads should be sentence case.
• No serial commas unless grammatically incorrect without.

• Here is a sample format for the pages. The number of H2 headers depend on the length of the page. A shorter landing page may only require two H2s and a longer page more.
  1. URL
  2. Page Name
  3. Text
  4. H2
  5. Text and bullet list
  6.  H2
  7. Text
  8. H2
  9. Call to Action

You can access the CVS Corporate Style Guide for detailed information about the company and its brands.

https://www.cvs.com

https://en.wikipedia.org/wiki/CVS_Pharmacy

https://en.wikipedia.org/wiki/CVS_Health

• Save the pages as the company name found in the Green Bar on the spreadsheet followed by the Page Name.   i.e.“Rio SEO CVS – CVS Pharmacy and Drug Store in New York” Don’t use an ampersand (&) in the saved name.
  • ALWAYS start titles with: CVS Pharmacy (& Drug Store…) to match the page name.
  • Please ensure that your document titles do not include any of the following symbols, as these will prevent them from being zipped:
    • Apostrophes [‘], Quotation Marks [“], Long (Em/En) Dashes [–], Parentheses [()], All Rights Reserved [®], etc.

• They want 500 word hyperlocal content pieces.
  • (60% localized content, 40% about the complex itself)

CVS Pharmacy & Drug Stores in Portland

Whether you’re visiting Portland for a long-awaited vacation with your family or are a local in the area, you may need to fill a prescription or get advice from a pharmacist. There are four CVS Pharmacy® locations in Portland, and all of them are inside Target stores. You’ll find them at:

• 9800 SE Washington St.
• 9401 NE Cascades Pkwy.
• 1555 N. Tomahawk Island Dr.
• 939 SW Morrison St.

Let us complement your shopping experience

People visit Target stores for a wide variety of reasons, and that’s why our partnership with this well-known retailer works so well. We’ll promptly fill your prescriptions, so you can get back to the other necessities of life.

Maybe you’re spending part of the first day of your weekend at the Portland Saturday Market and want to buy some comfortable, casual shoes that’ll keep your feet well supported as you walk around. Don’t forget to visit the cosmetics department for some tinted lip balm, too. Or, perhaps you’re planning to hike at Powell Butte Nature Park and want to pick up a bag of trail mix and a bottle of sunscreen before you go.

All of those items you can find at Target. You can easily get your prescription filled with us while purposefully buying things or just browsing.

Prescription medications are often necessary to help you stay healthy, deal with an infection or overcome an illness. After visiting your doctor and receiving a diagnosis that requires a prescription, you can enjoy a Target shopping trip and prescription pickup at the same time.

Download our handy app

As one of the leading drug store chains in the United States, we understand how important it is to cater to the needs and expectations of today’s customers. Like many members of modern society, maybe you can’t imagine going for more than a few minutes without your smartphone.

Before coming to one of the CVS Pharmacy locations in Portland, download our app first. By using it, you can pick up prescriptions using the scanner function and even pay for your medications through the app. Find it in the Google Play or iOS App Store.

Get your immunizations from a pharmacist

You can also visit any of our Portland locations to receive immunizations from a trained pharmacist. Whether your husband needs a flu shot to adhere to the requirements of his hospital job, or the doctor recommended that your grandmother get a shingles vaccination, choose us to handle both those needs and others.

Depending on the type of immunization required, you may need to contact us to make an appointment. We give immunizations to the following age groups:

• Adolescents
• Adults
• Seniors

If your vaccination type requires an appointment, making one is easy. You can schedule it online for a time that suits your schedule. First, review the specifics of our various locations in Portland and determine the one that’s nearest your home, workplace or another destination you frequent.

Trust CVS Pharmacy for your prescription pickup needs, as well as the immunizations that keep you healthier by safeguarding against dangerous diseases. We look forward to welcoming you to one of our four Portland locations inside Target stores.