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Last Updated: 11.30.17
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- Case studies are designed to turn a product into a story, giving it a human element. They are some of the most persuasive forms of marketing collateral.
Tone/Voice:
- Write in 2nd or 3rd person unless otherwise instructed in Column N of the spreadsheet.
Keywords:
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Format:
Use Heading 1 and Heading 2 in MS Word
- Title: Keep it short, highlighting the most compelling accomplishment.
- Summary: Briefly summarize the entire story. Include bullet points that illustrate success.
- Body*:
1. Challenges: Describe customer’s challenges prior to using the product or service, as well as any goals they set out to achieve.
2. Analysis: Include any steps the company took to better understand the customer’s needs and determine the best solution.
3. Solution and Implementation: Describe how the company’s product or service provided a solution to the customer’s problem.
*Pick one or two powerful quotes from the customer to include in above body sections.Conclusion: Focus on the results and include specifics of how the product or service impacted the customer, enabling them to achieve their goal. If possible, include statistics or monetary values to quantify the contributions.
About the Company: Include a brief bio of the company.
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Breaking Out of the 1970’s
Family Upgrades From Old Aluminum Windows to State-Of-The Art Fiberglass—With Spectacular Results
- Instantly beautified the home
- Saved money on installation by researching companies
- Increased value of home
- Perpetual savings on energy bills
Meet the Johnsons
When the Johnson family moved into their Grand Prairie, TX home four years ago, they knew their windows would have to be replaced. The windows were original to the home that had been built in the 1970’s, and they were old, ugly and hard to operate. One was even fogged. Plus, they were aluminum windows—the Johnsons suspected they weren’t very energy efficient—but they had no idea to what extent.
When s second window fogged, they decided it was time to take action.
Comparing Companies
They researched replacement windows online and found that there were tremendous quality differences between vinyl and fiberglass. Their research led them to choose between Infinity by Marvin and Renewal by Andersen. They called both companies to get a quote, and ultimately choose to buy Infinity by Marvin windows from American Exteriors because they have a better warranty (50 years vs. 20 years) and were about 10 percent less expensive.
Exceeding Expectations
When our installation manager, Steve Donahue, arrived with his crew to install the windows, they found extensive wood rot when they took the old windows out. This would have normally delayed the project by at least one day, and added some unexpected cost to the project. But Steve had all the materials on hand because old houses often have these kinds of problems. His team was able to complete the installation of 10 new windows in just one day, at no extra charge to the Johnsons. “We were so impressed with how prepared Steve was when he encountered this unexpected problem,” says Mr. Johnson.
Ben and Beth are extremely pleased with their new windows because they look fantastic and are easy to operate. Their Grand Prairie home is also worth more money now, and they are saving money on their energy bills. “We are no longer stuck in the 70s!” exclaimed the couple. “Our home looks better inside and out and maintains a comfortable temperature year-round without constantly running the heater or air conditioner.”
About American Exteriors
American Exteriors is a locally-owned business that has been offering the most technologically advanced windows on the market, as well as maintenance-free siding products, for more than 30 years.