Kureiji – Threadtank Styleguide

Tone/Voice:

Quirky and whimsical; should tell a story – Read the examples to get a feel for this!

   Toddler Line: Keep the same witty and humorous writing style – just make sure it is appropriate for kids with references to trending topics related to kids.

Keywords:

• N/A

How To Write These: The product name is the actual saying on the T-shirt. Some of the client requests do not have an image to look at, so please just write a funny description about the saying as if it was on a T-shirt.  The following format should be as follows:

• Product Name – just bold, don’t make an H1 in Microsoft Word
• Product Number (From Column E)
• Witty Description (30-49 words)

Please do not list any specifications in the descriptions. Instead, these are funny, witty descriptions that describe and relate the saying on the shirt to the customer. The specifications will be added by the client after the fact.

Please do not mention Threadtank or Kureiji in the content. These are purely customer facing and should be focused on the saying on the shirt. These shirts rarely have graphics, just words.  Feel free to peruse the client website www.threadtank.com to get a feel for their amazing tees.

PLEASE READ THE EXAMPLES before writing these.

Tone/Voice: Witty and funny- Read the product description examples to get a feel for this!

Keywords:

• N/A

How To Write These: The category name is listed in column D on the spreadsheet.  Tee shirts in this category will all be witty/funny or interesting and have to do with the category itself.   Use witty humor to let customers know what hilarity they might find in the category.

• Category Name – just bold, don’t make an H1 in Microsoft Word
• Category Number (From Column E)
• Witty Category Description (30-49 words)

Category Description Features:

Quality, Fit, Feel, Wash Proof, Long Lasting, Go-To Tee – Mention these features but change the wording up.

Please do not list any specifications in the descriptions. Instead, these are funny, witty introductions to the general category of tee shirts that are in the category. Please do not mention Threadtank or Kureiji in the content. These are purely customer facing and should be focused on the saying on the shirt. These shirts rarely have graphics, just words.  Feel free to peruse the client website www.threadtank.com to get a feel for their amazing tees.

PLEASE READ THE EXAMPLE product description categories before writing these.

Click on the Threadtank submission form. Copy and paste required items in Google form for each description in your block.

Save the block of category descriptions (there should be 3-5) onto one word doc and save it as the category description number range (ex. 1-5) and send to [email protected] with “Threadtank” in the subject line.

  Wifey 

Remember how much fun it was to change your relationship status on Facebook? Just imagine all the likes you’ll get when you proudly share your Wifey status in this sexy sweatshirt. It’s not only cute and comfortable, but also practical well beyond the honeymoon phase—keeping creeps and their cheesy pickup lines away.

Arrows Evolution

Humans were once apes living in the jungle. Now we walk on two feet and can wear cool t-shirts like this one showcasing these rad arrows. Each arrow is different so you can be extra stylish.

Nope Not Today 

Tired of bad weather? Did you step in mud and get your favorite shoes dirty? Sometimes, enough is enough. This t-shirt is so comfy, however, that it might turn your lemons into lemonade when you’re on your last straw.

It’s FRI-YAY

It’s Fri-yay, time to par-tay! Whether your celebration of temporary freedom from the daily grind entails a couch and your binge-worthy favorites or a night out with the crew, kick off your weekend in style with this jubilantly stylish tee.

Mommin’ Ain’t Easy  

Some days you feel on top of the world, and others you feel more like a hot-mess mom. Whatever your current status, turn to this comfy tee and stand in solidarity with all the other mamas wondering if that streak is chocolate or something else unmentionable.

The Mountains Are Calling I Must Go

Make sure people understand your altitude problem when you wear this trendy tee. Wear it proudly, then stop explaining yourself!

The Snuggle Is Real

Because carrying around your favorite blanket would be silly, even if you really, really want to. This comfy shirt is almost as good!

Mommin Ain’t Easy

State the painfully obvious without saying a word in this easy mom tee. You may be surprised by how many others comment on the all-too-real parts of this shared struggle.

Karma Cycle

Wear this simply unforgettable reminder that Karma can be very entertaining while sending a crystal-clear message to everyone around you! Available on our snark-filled website.

Pet        

Who needs to waste time socializing when you’ve got instant buddies waiting for you at home? Shout-out to our scaly, fury or slimy companions that we secretly love more than people!

Food     

Hey, you eat food? I eat food. Now you can tell everyone about your love of tacos and bacon without even saying a word. Just be sure to choose a color that looks good with hot sauce.

Feminist             

Those who say it’s a man’s world are living in the past. Let everyone know you proudly live in the present by declaring out loud, you’re a feminist and you’re proud!

Adulting/Lazy   

How are you supposed to make your coffee before you have your first cup of coffee? Adulting is hard, ya’ll. Find your fellow reluctant adults by telling the world you’ve got 99 problems and they are all adulting.

Men     

Powerful, rugged, and tough. Handsome, charming, and attentive. Hard-working, dependable, attractive, and protective. No matter how you describe your guy, put him into one of these humorous t-shirts for some seriously comfortable cuddles.