Keystone – Long Degree Pages

Tone/Voice:

• Academic Tone
• Informative and engaging

Guidelines:

• Not too many specific universities, more like a general overview
• Please include words such as master, bachelor, degrees, MBA, and any words related to the fields of study (environment, sustainability, green…). However, don’t be too repetitive.
• Use foreign and local information portals for specific facts, but do not use definitive statements – these need to be general
• Do not concentrate on US students only; the readers are international students.
• Use an original voice and writing style.
  • Do not duplicate your online sources.
  • Do not duplicate your own work – Use the compare feature with your own articles before sending these in to check them. Be sure to switch up the order of information within the individual paragraphs to help reduce duplication.
• Headers DO count toward overall word count.

Keywords:

• Use exact primary keyword question  “What is an (MBA, course, diploma, certificate, etc) in Management? (or whatever field of study)” one time in paragraph 1. This field of study is also the theme. Please use “a” or “an” properly, whether or not it is listed correctly on the spreadsheet.In other words – What is a course, What is an MSc, What is a masters, What is an MBA.

Format:

• Download the template from the Template tab and write your content on it.
• Use generalities rather than specifics – YES
• Bullets or numbered lists – NO
• Company name – NO
• Change between 2nd and 3rd person in different paragraphs – NO
• Headers – YES. Please use sentence case (NOT title case) for the headers.
• Multiple paragraphs under headers – YES, you may have more than one paragraph under a header – please split up large paragraphs for readability.
• Single space between paragraphs – YES
  • Keystone Spacing Video:  See video tab.

TEN Paragraph Format:  Open accordion boxes below and follow specifics for each section.

• Please keep Paragraph headers in the text – These may be edited so that they flow better.  For instance, you would not want to use “What is a A-Level?” for “What is a [degree]”” Instead, you would use “What is an A-Level?”

• Save as ”[Degree]” (found in column D). For example, “Master of Education”
• Please put “Keystone – Long Degree Pages” in the email subject line.
• Send completed articles to [email protected]
• Copy and paste “[Degree]” (column D) in the Title of Article column on the spreadsheet (column M) after submitting your article.

Proper terminology/capitalization for degrees: 

*Note – use the term “bachelor” and “master” and “doctorate” interchangeably in these examples

Always capitalize formal names of specific degrees.

Master of Degree Name in Program Focus = Master of Arts in Economics
Master of Degree Name = Master of Arts
Master in Program Focus = Master in Economics
Master’s in Program Focus = Master’s in Economics

Yes: Associate of Science in Microbiology
Yes: Bachelor of Arts in French Literature
Yes: Ph.D. in Economics
Yes: Doctor of Philosophy in Humanities

Generic references to degrees are lowercased. Use an apostrophe with bachelor’s degree and master’s degree, but not with associate degree or doctoral degree.

Yes: A master’s degree in modern languages (no capitalization of program focus)
No: A Master’s Degree in Modern Languages / A master’s degree in Modern Languages
No: A Master Degree in Modern Languages – Should be “master’s” in this case because of the word “degree.”
No: Bachelor Degree in Psychology / bachelor degree in Psychology
No: Doctorate Degree in Engineering / Doctoral Degree in Engineering
No: Associate’s Degree in Theology / Associate Degree in Theology

Generally, “course” “diploma,” and “certificate” should not be capitalized.
            –  Yes: A course in professional accounting
            –  No: A Course in Professional Accounting
            –  No: A course in Professional Accounting

You may download and use this template and insert your information. Template. Please use the degree from the spreadsheet in the place of “[degree].” You can use the find and replace function to replace all instances of “[degree]” with the actual degree.

For paragraphs 1, 2, and 4, there are questions that are required to be included in the paragraph – those are listed in this template, indented on the line below the header, to help you remember to use them. However, don’t just list them – use them naturally within the paragraph.

This is what the template looks like:

What is a [degree]?
                What is a [degree]?
What are the benefits of taking a [degree]?
                Why is a [degree] important?
What kind of career can you expect with a [degree]?
When to get a [degree]?
                How many years is a [degree]?
Where to take a [degree]?
How much does it cost to take a [degree]?
What [degree] subjects are available?
What type of assessments are there for a [degree]?
How does a [degree] compare to other degrees?
How to apply to a [degree] program?

*Note – this is how it looks with no spaces between paragraphs.

What is an MBA?
What is an MBA? Master’s degrees are advanced graduate programs that offer in-depth study of specific fields, often culminating in a thesis or final project. In particular, an MBA, or Master of Business Administration, is an advanced professional degree that teaches students theoretical and applied approaches to business practices and management. Usually considered a terminal degree, it allows students to focus on specific areas of interest in business strategies and gain comprehensive knowledge about those topics. Students can also concentrate on international business operations. This is a highly desirable and marketable degree that can open many career doors in the business world for the students who earn it.
What are the benefits of taking an MBA?
Why is an MBA important for students to attain? There are numerous valuable skills that can be gained from earning this degree. Leadership abilities are useful in every profession and in many other aspects of life. MBA grads can also learn strategic problem-solving and effective communication in professional settings. All of these skills can significantly advance one’s career prospects in many industries, often leading to opportunities to earn premium salaries.
What kind of career can you expect with an MBA?
Most graduates with a Master of Business Administration work in business in some capacity, in industries ranging from health care to banking to production and many others. Careers in finance, marketing, strategic planning or corporate training are all possible. Earning this degree is a traditional way businessmen and women work their way up the corporate ladder, especially to enter management career tracks. Many tech startups bring an MBA grad on board for development advice, or graduates might even start their own company and become their own CEO.
The numerous professional options for MBA graduates is a major reason why this degree is so sought after. Business operation managers help departments coordinate to achieve a company’s goals, while financial controllers prepare budget reports and project profits. Compliance officers perform the crucial task of assuring a business meets legal requirements and regulations. Those degree-holders who dedicate themselves to their careers may rise in the ranks to eventually lead companies, serving as directors, presidents and chief executive officers.
When to get an MBA?
MBA degrees typically require an applicant to have a bachelor’s degree. Some schools may also require a standardized test, such as the Graduate Management Admission Test, for admission. Once a student has started a program, how many years is an MBA? A typical degree takes two years of full-time study to earn. However, there are specialized programs that may take a shorter or longer time, depending on where you study and the nature of the education. Accelerated programs can have heavy coursework loads but be completed in a single year, while part-time curriculums can be handled by working students but may last three years or longer.
Where to take an MBA?
A student can enroll in a college, university, or specialized business school to earn an MBA. As a degree sought after by many professionals, there are countless programs offered at institutes all over the world. Some are full-time, others part-time. For MBA candidates who can’t take time off from work for education, they may also earn the degree online. The flexibility of this option may better fit a busy student’s schedule, as well as allow educational opportunities for students in more remote areas without many local schools.
How much does it cost to take an MBA?
The total cost of MBA programs depends upon many factors, such as the specific school, the country it is located in, the length of the program and whether there are online components.  Students should meticulously check out their options and choose the one that best fits their financial needs. Scholarships, loans and work programs may be available for those who have trouble fitting this education into their budget.
What MBA subjects are available?
Students enrolled in an MBA program can focus on a variety of business-related fields. Marketing and finance are two common choices that offer many career opportunities. Those who have an interest in the legal side of corporations may study business law or ethics, while students with a head for numbers can concentrate on applied statistics, economics or accounting. Operations and management are typical focuses for those interested in running a business.
What type of assessments are there for an MBA?
To successfully complete an MBA program, students generally have to meet various requirements. Many institutes of learning ask students to prepare a dissertation or thesis that looks at a specific topic or challenge, reviewing available literature and offering a case study and analysis of how to apply particular strategies. Sometimes this can be substituted with a major project that applies knowledge to a practical problem at a student’s organization of employment. Programs may also include a final exit exam. These can be either a standardized test, such as the Major Field Test for MBAs that is part of the curriculum at many universities in the USA, or an exam specific to the program.
How does an MBA compare to other degrees?
A Master of Business Administration is considered a type of master’s degree, so it confers a comparable academic status to other master’s, such as a Master of Arts or Master of Science. However, an MBA is often the terminal degree of a student’s academic career, rather than leading to a PhD. Because the focus is on broader business practices, MBA programs typically call for students to complete a greater number of credits than more focused degrees such as a Master of Accountancy or Master of Science in Marketing that may cover some of the same topics. Therefore, an MBA may take longer to complete than those more specialized degrees but open up a correspondingly wider range of professional opportunities.
How to apply to an MBA program?
Take a look at the many MBA programs offered around the world to find the right one for your circumstances. Then get in touch with the admission office of the institute you choose by filling in the information form.