Keystone – Degree Pages

by | Oct 12, 2017 | Uncategorized | 0 comments

Information

Last Updated: 10.11.2017
Contact: [email protected]

Keystone Marketing Group is a company that specializes in matching universities, colleges and other higher education institutions with the right prospective students.

Target Audience:

The goal of this text is to inform potential higher education students about a degree, to explain the peculiarities, and provide them with some useful information and tips.

 

Tone/Voice:

  • Academic Tone
  • Informative and engaging

Guidelines:

  • Not too many specific universities, more like a general overview
  • We want word occurrences for words such as master, bachelor degrees, MBA, and for any words related to the fields of study (environment, sustainability, green…). However, don’t be too repetitive.
  • Use foreign and local information portals for specific facts but do not use definitive statements – these need to be general
  • Do not concentrate on US students only, the readers are international students.
  • Use an original voice and writing style.
    • Do not duplicate your online sources.
    • Do not duplicate your own work – Use the compare feature with your own articles before sending these in to check them.
  • Headers do NOT count toward overall word count.

Keywords:

  • Use exact primary keyword question  “What is an (MBA, course, diploma, certificate, etc) in Management? (or whatever field of study)” one time in paragraph 1. This field of study is also the theme. Please use “a” or “an” properly, whether or not it is listed correctly on the spreadsheet.In other words – What is a course, What is an MSc, What is a masters, What is an MBA.

Format:

  • Use generalities rather than specifics – YES
  • Titles – NO
  • Bullets or numbered lists – NO
  • Company name – NO
  • Change between 2nd and 3rd person in different paragraphs – NO
  • Single space between paragraphs – YES
    • Keystone Spacing Video:  See video tab.

Seven Paragraph Format:  Open accordion boxes below and follow specifics for each section.

  • Please keep Paragraph titles in the text – These may be edited so that they flow better.  For instance, you would not want to leave “What is A-Level”. Instead, you would use “What is an A-Level”.
  • Saving instructions go here

This video will help to explain how to format Keystone articles for the client requested spacing.

Keystone Spacing 1

Proper terminology/capitalization for degrees: 

*Note – use the term “bachelor” and “master” and “doctorate” interchangeably in these examples

Always capitalize formal names of specific degrees.

Master of Degree Name in Program Focus = Master of Arts in Economics
Master of Degree Name = Master of Arts
Master in Program Focus = Master in Economics
Master’s in Program Focus = Master’s in Economics

Yes: Associate of Science in Microbiology
Yes: Bachelor of Arts in French Literature
Yes: Ph.D. in Economics
Yes: Doctor of Philosophy in Humanities

Generic references to degrees are lowercased. Use an apostrophe with bachelor’s degree and master’s degree, but not with associate degree or doctoral degree.

Yes: A master’s degree in modern languages (no capitalization of program focus)
No: A Master’s Degree in Modern Languages / A master’s degree in Modern Languages
No: A Master Degree in Modern Languages – Should be “master’s” in this case because of the word “degree.”
No: Bachelor Degree in Psychology / bachelor degree in Psychology
No: Doctorate Degree in Engineering / Doctoral Degree in Engineering
No: Associate’s Degree in Theology / Associate Degree in Theology

Generally, “course” “diploma,” and “certificate” should not be capitalized.
            –  Yes: A course in professional accounting
            –  No: A Course in Professional Accounting
            –  No: A course in Professional Accounting

  • Check to make sure you have the following:
    • Paragraph 1 is visually longer than all other paragraphs
    • 3 skills discussed in Paragraph 2, as well as how the skills can help improve life in general.
    • Required CTA as final sentence
    • Paragraphs meet SG requirements for content/subject

 

  • Save as: ”primary keyword” without the question mark. For example, “What is an MBA in Banking”
  • Please put Keystone in the email subject line.
  • Send completed articles to [email protected]
  • Copy and paste the Keyword question (column D) for the Title on the spreadsheet (column M)

What is an A Level?

What is an A-Level? A-Levels are tests that may qualify students for further university education. They are typically taken after Year 13 of secondary education. Students wishing to pursue these examinations must study the subject areas they are pursuing for one or two years in preparation.  A-Levels are subject-based requirements that can be a prerequisite to a further course of study, facilitate entrance to a university, fulfill training requirements, or requirements for a job.

What are the benefits of taking an A-Level?

A-Level courses frequently help students gain a more complete understanding of selected subjects. Why is an A-Level important? Scores from these tests help students to narrow their field of study and move on to higher education opportunities. A-Level education can also help students to find employment after school, giving them a leg-up over students who have earned only their O-levels.

What kind of career can you expect with an A-Level?

Students who have earned A-Levels could move on to nearly any career, but most move on to university education. Since A-Levels prepare students to learn at a higher plane, students who take them seriously are much better prepared for post-secondary education. A-Level students will often have some focus on a foreign language, which makes them more attractive to hiring managers and university admissions officers.

When to get an A-Level?

An A-Level course can be taken as students near the end of their secondary education. How many years is an A-Level? Studies may take one to two years. For some students, passing marks in 5 or more GSCE exams are required before pursuing an A-Level course.  Education typically takes two years, although some students may study for only one.  It’s best to check with the school in which you’re interested to find out more about their expectations.

Where to take an A-Level?

A-Level education can be pursued on a part-time or full-time basis from a variety of schools. For busy individuals with other priorities, online education can be a fantastic way to study for these tests without having to rearrange your schedule.

How much does it cost to take an A-Level?

Tuition and fees vary depending on the location and medium of education selected, However, there are many A-Level programs available.

How to apply to an A-Level?    

To get started with a course, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

        

 

 

Several schools

Style Guide Info

See Style Guide tab above for overview. Then look at individual accordion boxes below for full information on what is required for each section.

1. Introductory Paragraph
1- What is a [degree]?

This is one of the most important paragraphs of the article. As such, it should include:

  • Short introductory sentence that quickly reminds what the degree is (Master/PhD/MBA/course/certificate etc.).
  • Focus ONLY on what the certificate/diploma/degree (bachelor, master, associate, etc.) is in general, NOT on the specific fields of study.
  • Use EXACT keyword question once
  • This paragraph should be VISUALLY LONGER than other paragraphs
2. Benefits

2. What are the benefits of taking a [degree]?

  •  Discuss three skills that you could learn while in this program and how they may benefit the student in the future. For example, improved communication, teamwork and organization techniques could help students in any future endeavor and possibly lead to increased salaries, more career options, or advanced degrees.
  • Note: Benefits do not include just a list of the skills learned, but should include how those skills can help improve life in general.
  • Please use the question “Why a [degree] is important?” within this paragraph

 

3- Type of Career

3- What kind of career can you expect with a [degree]?

  • Mention the various fields of study a student can take for the degree. Be broad (except for one of the specific degrees from our list, like Bachelor of Law – then focus on Law fields of study only)
  • Detailed description of careers related to the field of study.
  • Do not use definitive statements. We can’t promise these careers, we are just introducing options.
4- Timing

4- When to get a [degree]?

  • Mention the education prerequisite. For instance is the text is about “Master”, mention in this paragraph that it can be taken “after getting a Bachelor degree”. Some cases might be more complex. In this case you can mention the number of years of study necessary before taking the degree (ex: “You can take a Master degree after studying 3 years in university in France or 4 years in university in the UK”)
  • Please use the question “How many years is a [degree]?” within this paragraph
5- Location

5- Where to take a [degree]?

  • Do not mention schools specifically but the “types of school” (engineering schools, business schools, universities, colleges, liberal arts colleges…). Add also a sentence or two about the possibility to study the [degree] around the world. Some degrees might be country specific (like the “Associate of Arts” for instance only know in the USA.). In this case, mention the specific country this [degree] is taught in.
  • Mention that there is also another options to take the program: ONLINE. Write 2-3 sentences about studying ONLINE.
6- Cost

6-How much does it cost to take a [degree]?

  •                Details – minimal. Discuss costs generally; do not use definitive statements
  •                Explain that costs may vary from one school to another and from one country to another.

                

7- Application

7- How to apply to a [degree]?              

  •  Add a call to action: please paraphrase this sentence
  • Search for your [degree] and contact directly the admission office of the school of your choice by filling in the information form.