Information

Last Updated: 03.15.17
Contact: [email protected]

Background:

LA SEO is an boutique agency that provides SEO services for a variety of clients, including Earth Networks, Melrose Inc. and other clients. All expect extremely high-end content.

Target Audience:
For Earth Networks, refer to the brand voice guidelines for information on the target audience.

Product:

You are writing Specialty Web Pages, which differ from Web Pages in the following ways:

  • They are about topics or subject matter that is much more technical or complicated by nature, such as law, finance, medical etc.
  • This means that more research is expected to be able to speak credibly about the subject using correct industry jargon and terms.
  • The content is very specific and focused to be authoritative in nature.
  • Landing pages are usually the first interaction a company has with its customers. The content should contain specific information that positions the company as experts in the industry. Consumers can see right through fluffy content with no substance and will likely judge a company based on its copy.  Take the time to research the company and its services before starting to write so we can represent those companies effectively.

Tone/Voice:

  • Write in first person, as if you were the company.
  • For Earth Networks, download and follow the brand voice guidelines.
  • For all other clients, refer to the company website to get a feel for the company voice.

Keywords:

  • If keywords are listed, use each once.

Format:

  • Look at the URL listed to get information on the company, and research other competitors with similar services to get info.
  • Break up the content with bullet points and headers in order for it to flow better and make sense.
  • Always end the page with a “Call to Action”  that instructs the reader to contact the company and summarizes the information.
    • Include the phone number and a hyperlink to an online contact form.
    • Double check the phone number to make sure it is typed correctly.
Here is a sample format for the pages. The number of H2 headers depend on the length of the page. A shorter landing page may only require two H2s and a longer page more.
  1. Page Name
  2. H1
  3. Text
  4. H2
  5. Text and bullet list
  6.  H2
  7. Text
  8. H2
  9. Call to Action
  • Save as “Company Name – page name.” (ie: Earth Networks. – Flood Page)
  • Put “LA SEO – Specialized Web Pages” in the subject line and sent to [email protected].

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